Warszawa, 3 października 2013 r.

Driving at 200 km/ into a wall of security issues in personal cloud? Timo Laaksonen, F-Secure

Personal cloud evolution – from online backup to store, share & sync services

Success driven by global megatrends – e.g. multi-device world and explosive growth of content

250 million users

Personal clouds of today are excellent tools for …

ACCESS YOUR CONTENT FROM ANYWHERE, WITH (almost) ANY DEVICE

SHARING THROUGH EMAIL & SOCIAL MEDIA

AUTOMATICALLY TRANSFERRING CONTENT TO CLOUD

ADAPTING CONTENT BETWEEN DIFFERENT ECOSYSTEM DEVICES

PROVIDING EXCELLENT USER EXPERIENCE FOR ALL TYPES OF CONTENT REASSURING USERS

THEY DON’T NEED TO WORRY ABOUT PRIVACY

… but they often fall short in certain areas

Content fragmented to many clouds - how to "nd, organize, consume and share it ?

A recent F-Secure survey* shows that even before PRISM news broke, six out of ten consumers were concerned

about the security of storing their content in social networking and cloud storage services. The survey found

younger people and multi-screeners to be more concerned than others.

Source: “F-Secure’s Digital Lifestyle Survey 2013” Interviews of 6,000 people in 15 countries in April, 2013

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People are increasingly worried about privacy and security in the cloud

Illegal access by

hackers?

“Big Brother” violating my

privacy?

Service provider

personnel looking at my

pics? What happens with my content if the service is

closed?

Using my data commercially?

Using “data about me”

commercially?

Commercial exploitation ?

Who can access my stuff ?

It’s my content – or is it ?

Technical protection

e.g. encryption, obfuscation

No intentional backdoors in the system

Adherence to legislative

requirements – but only those

Privacy culture,

processes, training, auditing

Ensuring customer is in

control

Business model

transparency

The concerns can be addressed – but not with a single “silver bullet”

Advertising

One cloud "ts all

Ecosystem loyalty

Free is not free –always think about the ultimate business driver of the service

There are differences in culture, legislations and directives leading to privacy taken more seriously in

Europe.

However, also Europe has national intelligence agencies. Although their motives are good, there may still exist phenomena such as industry espionage and

“love int”

Isabelle Falque-Pierrotin, head of France’s data protection agency �

When it comes to privacy protection, is Europe any different from the US?

Latest F-Secure threat report

Example: Stopping malware in the roots

Malware & Cloud – not only a negative

CONSUMERIZATION OF IT BYOD (Bring Your Own Device)

FROM INTERNAL IT TO CLOUD

FROM EMAIL TO COLLABORATION

From personal to business cloud – why?

COLLECT PROJECT DOCUMENTATION FROM ALL TEAM MEMBERS TO ONE PLACE

ACCESS THE LATEST DOCUMENTS FROM ANYWHERE WITH ANY DEVICE

REDUCE EMAIL ATTACHMENT SPAMMING

Why use cloud in business context?

Introducing the new personal cloud

Organize, consume and share content from any device or cloud - in a safe and fun way

Avoid large email attachments – Share in new ways -

Don’t lose track –

Get all your stuff in from your devices and your

other clouds

Enjoy the unique, engaging and fun user experience – On all

devices/ platforms

Stay in control – built for safety and

privacy

F-Secure cloud services already serve over 100 operators and their customers around the world

F-Secure Content Cloud in numbers

F-Secure stores content for millions of consumers globally

Billions of photos, videos, docs, contacts and other objects stored safely in F-Secure Cloud

Our "ve cloud datacenters, in three different continents, host several petabytes of content

in three

BUILDING SECURITY IN Segmented system architecture Data encrypted in transit and in storage Forceful attacks trigger blocking of account

YOU ARE IN CONTROL OF YOUR CONTENT EU & Finland: Strong privacy laws All your content is private, by design Transparent privacy policy

WE DEFEND YOUR CONTENT 24/7 All content entering cloud scanned for malware Content retrievable after loss or theft of device Vulnerability audits and intrusion detection

Safety and privacy

Thank You / Dziękuję Timo Laaksonen, F-Secure Twitter: @CloudTimo