E4 e electronics-nx-design-web

Unrestricted © Siemens AG 2014

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LOGOEX

Product Engineering

for Electronics

Essentials for Excellence: Electronics and Semiconductor Industries

LOGOEX Unrestricted © Siemens AG 2014

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• Current trends and

challenges

• How can NX help you in

product engineering?

• Summary

Agenda


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LOGOEX

Trends and Challenges in

Electronics Product Design



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“Internet of Things” Drives New Categories of

Connected Products

TREND:

“Internet of Things”

Comment:

“By 2020, “Internet of Things”

will create $1.9 trillion dollars

worth of economic value. 30

billion (2.5 billion today) devices

/ sensors will be

connected to Internet.”

- Gartner


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Development and Introduction Processes will be

Challenged to Keep Up

Explosion of electronics devices will challenge NPDI processes

• Multi-discipline design

• Design partnerships

• Materials regulations

• Smaller device design

• Space utilization

• Attribute tradeoff

• New materials

New miniaturized product categories Electronics product complexity


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• Tough engineering

problems to solve

• Modular design

requirements

• Rapidly increasing

product and process

complexity

• Clean sheet designs

• Flawless product

performance

Greater Pressure to Rapidly Develop High Quality,

Innovative Products at Low Cost

Rate of

technology

adoption

drives

increasing

cost

pressure

and risk


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Design Process

Flexible modeling tools needed that can improve design efficiency

Flexible and fast design creation and modification

Validate design intent early and often as the design evolves

Maximize data re-use

Use the best tool for the job without converting data


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• About us (partner details)

• Current trends and challenges



• Summary

Agenda


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Electronic Products Design -

How Can NX Help You?

More innovative product designs

Reduced engineering time and faster

to market

Reduced rework costs, along with

fewer physical prototypes

Overall cost reduction via more

re-use of data

NX delivers you:


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Better

designs in

less time

Simple to use tools

Immediate feedback

High quality

visualization

NX - Ability to Use the Best Tool For Your

Design Task

Combining fast up front aesthetic

concept creation, with detailed

freeform shape generation can

reduce time to production

Better quality surface definition

improves manufacturability and

part quality

Advanced visualization capabilities

help you understand true impact

of product shape decisions

Simple, Fast, Flexible


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Concept Design with NX Realize Shape

Advanced subdivision shape creation allows

for rapid conceptualization of ideas without the

need for expert knowledge

• Start from simple primitive shapes

• Morph shapes as needed

• Split and subdivide to create greater levels

of detail and control

• Many options for refining shapes such as,

symmetric modeling, edge creasing and

weighting controls

• The end product is high-quality B-surfaces

in an editable NX feature

• NX Realize Shape can be used in

combination with other surfacing and

design tools


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NX Design Flexibility

Parametric feature based modeling

• Sketch Based Workflows

• Feature Based

Synchronous Technology

• Fast design evolution

• Increased data reuse from other CAD

systems

• Fully integrated with feature modeling

Freeform modeling

• Flexible approaches to generate

complex shapes

“NX gives the designers

wonderful control over what

they’re doing from the very, very

beginning of the process. We

have never ever had a

situation where our creative

intent has been restricted by

the tool.”

Gus DesbaratsChairman TheAlloy

Flexibility to use the best tool for your design task in a single

environment enhances and encourages innovation


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Electronic Products Design


Reduced engineering time and

faster to market



Overall cost reduction via more re-

use of data

NX delivers you:


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Integrated Industrial Design and Styling

with Mechanical Design

Seamless flow of information from

Industrial Design through Mechanical

Design reduces engineering time

• Remove traditional disconnect between

styling and product development

• Maintain design intent

• Shorten overall digital product

development time

“Clients want data they can

immediately use in their next steps

because they’re all looking for

faster time-to-market.”

Robert Henshaw, Partner,

Industrial Design at Formation


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NX; An Integrated Solution Platform

Intelligently integrated information boosts productivity

Drafting & Documentation

Concept design & Styling Inspection

Programming

CAM Programming

Tooling & fixture design

Simulation & analysis

Detail Design

Revo_Full_Impact.mpg

Revo_Full_Impact.mpg


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Overcoming Design Challenges with NX

Integrating Concept, Design,

Analysis and Manufacturing across

the global enterprise results in

increased productivity

The earlier a product is available in the marketplace, the more profitable it will be

“I believe that Sunbeam’s corporate decision to

standardize on NX technology from early

conceptual and industrial design, through

detail design and to prototype manufacture,

gives the company a significant competitive

advantage, in terms of its speed to market and

ability to implement change quickly at any

stage in the product development process.”

- Sunbeam


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faster to market




use of data

NX delivers you…


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Multi-Discipline Simulation and Optimization

Single environment

Streamline workflows for combined

physics solutions

Broad range of physics

simulation solutions

• Stress

• Drop Test

• Vibration

• Durability

• Electronic systems cooling

• Solar heating

• Flow


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Simulation Data and Process Management -

Link Simulation Results to Requirements

Linking CAE results to requirements

• Increases understanding of

analysis feedback

• Simulation results are linked to

HD3D tools including:

• Requirements Validation

• CheckMate

• Visual Reporting

• Leveraged by

Product Template Studio and

NX Modeling Optimization

HD3D tags show

requirements validation

failures

Tags can link to additional

information on test

procedures


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faster to market




use of data

NX delivers you…


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Find Data for Re-use Easily With NX

Quickly find data from a variety of

sources

• Teamcenter classification capabilities

• NX Reuse Library provides quick

access to re-usable design data

throughout the design process

• Geolus Search - shape indexing

software will run a search against

your database to come up any with

pre-existing parts that can be reused

• Shape search improves productivity

by locating more parts to re-use

Overall cost reduction through increased levels of re-use and adaptation


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Templates

Effortless user experience • Meaningful HD3D user guidance

• Intuitive navigation across

multidisciplinary systems of templates

Frontload best practices and

knowledge for product development• Supports systems engineering approach

to product development

• Robust modularity reduces complexity

• Embedded automated validation reduces

opportunities for error

Globally distributed product development• Audience-appropriate interfaces (multi-lingual,

discipline, etc.)

• Confidence in robust system templates

fosters broader global reuse


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Easily Edit Data From a Variety of Sources for

Productive Design Re-use

With traditional CAD modelling

approaches, design intent is captured

upfront

• Takes time, whether it is needed

or not

• Users have to pre-plan designs for

future edits

With NX• Intent is applied and preserved when

editing geometry

• Constraints and 3D dimension driven

changes - dynamically or via formulas

• Work on both NX and non-native data NX

• No need to plan ahead for re-use

• Predictable results with synchronized

rules, features, and geometry

Simply drag

dimension handle

Simply click and drag,

with symmetry


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• About us (partner details)

• Current trends and challenges



• Summary

Agenda


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Electronic Products Design -

How Can NX Help You?



faster to market

Reduced rework costs, along

with fewer physical prototypes

Overall cost reduction via more

re-use of data

NX delivers you:


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LOGOEX

Thank you!
