1. THE FUTURE IS NOWTRANSFORM YOURSELFEMC Copyright 2012 EMC Corporation. All rights reserved.

2. Copyright 2012 EMC Corporation. All rights reserved. 3. Scale GovernanceBig Data AgilityEnd To End Services User ExperienceInfrastructure MobilityTrust ITaaS Data Scientist C o m p e t i t i o n Social EnterpriseSecurity New Transparency Standardization Roles C o n v e r g e n c e Enablement Cloud Business Applications Virtualization Silos Copyright 2012 EMC Corporation. All rights reserved. 4. A New Layering Of ITNew End User ComputingEnd User ProvisioningTransformation New Application PlatformApplicationTransformation InfrastructureAutomated Hybrid Transformation Cloud Infrastructure Private Public Copyright 2012 EMC Corporation. All rights reserved. 5. EMC ITTRANSFORMATION CONSOLIDATECONSOLIDATE ENHANCEENHANCE CLOUD FOUNDATIONCLOUD FOUNDATIONIT-AS-A-SERVICE IT-AS-A-SERVICE% VirtualizedIT & BUSINESS PRODUCTIONBUSINESS VALUE 2004-11 2012+ Copyright 2012 EMC Corporation. All rights reserved. 6. EMC ITTRANSFORMATION CONSOLIDATE CLOUD FOUNDATION $12MPOWER AND SPACESAVINGSDATA CENTERServer Virtualization $80MEQUIPMENTS A V I N G SMission Critical Apps Virtualization$11M% VirtualizedOPEX SAVINGSData ManagementStatic Security90% OS IMAGESVIRTUALIZED95%MISSION CRITICALAPPLICATIONSSocial Presence VIRTUALIZEDWindows x, x, x 100MPOUNDS OF CO2REDUCED 2004-11 2012+ Copyright 2012 EMC Corporation. All rights reserved.Note: All Figures Are Approximations 7. EMC ITTRANSFORMATION CONSOLIDATEENHANCE CLOUD FOUNDATIONIT-AS-A-SERVICEServer Virtualization Cloud ComputingMission Critical Apps VirtualizationCloud Applications% VirtualizedData Management Predictive AnalyticsStatic Security Dynamic SecuritySocial Presence Social Enterprise & CollaborationWindows x, x, x Choice Computing & Mobility 2004-112012+ Copyright 2012 EMC Corporation. All rights reserved. 8. IT-AS-A-SERVICE OPTIMIZING IT PRODUCTION FOR BUSINESS CONSUMPTION Copyright 2012 EMC Corporation. All rights reserved. 9. IT-AS-A-SERVICE AGILITY Copyright 2012 EMC Corporation. All rights reserved. 10. IT-AS-A-SERVICEUSER EXPERIENCE- VIRTUALIZED VMware ViewCHOICEAS-A-SERVICE DESKTOPVMware FusionCOMPUTING Mac, iPad, PC, SmartphoneSOFTWARE-MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICECRITICAL E-Business ...CRM, Payroll A P P L I C AT I O N SOFFERINGSPLATFORM-BIaaS / APPLICATION MOBILE INTEGRATIONAPPLICATIONS AS-A-SERVICEBIG DATAGreenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE-PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock,VNX, VMAX, Data Domain, Avamar, enVision, NetWitnessAUTOMATION CATALOG SERVICE MANAGEMENT SECURITY TRANSPARENCY Copyright 2012 EMC Corporation. All rights reserved. 11. CLOUD INFRASTRUCTURE OPPORTUNITYCLOUD Broad Platform ARCHITECT Deep Technical CLOUD OrchestrationADMIN ConfigurationIT AUTOMATION Management ENGINEERINGD ATA C E N T E R Capacity PlanningIT ProductionMANAGEMENT Copyright 2012 EMC Corporation. All rights reserved. 12. SERVICE MANAGEMENT OPPORTUNITY Service Lifecycle Pricing Strategy IT PRODUCT Service Operations MANAGER SERVICE Business PartneringO P E R AT I O N S Service Monitoring Single PaneMANAGER Financial Transparencyof Glass Copyright 2012 EMC Corporation. All rights reserved. 13. T R A N S F OR M AT I ONBENEFITS 90% OS IMAGESVIRTUALIZED44% SPEND ON OVERALL IT CHARGEBACK89% FROM 54% TO ~1PROVISION INNOVATION DAY TO42%76% ENTERPRISEIT INVESTMENTS VS.VS.FUNCTIONALLIGHTS ONPROJECTSIN 4 YEARS IN 4 YEARSFROM 23% TOFROM 40% TO Note: All Figures Are Approximations Copyright 2012 EMC Corporation. All rights reserved. 14. IT-AS-A-SERVICEUSER EXPERIENCE- VIRTUALIZED VMware ViewCHOICEAS-A-SERVICE DESKTOPVMware FusionCOMPUTING Mac, iPad, PC, SmartphoneSOFTWARE-MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICECRITICAL E-Business ...CRM, Payroll A P P L I C AT I O N SOFFERINGSPLATFORM-BIaaS / APPLICATION MOBILE INTEGRATIONAPPLICATIONS AS-A-SERVICEBIG DATAGreenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE-PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock,VNX, VMAX, Data Domain, Avamar, enVision, NetWitnessAUTOMATION CATALOG SERVICE MANAGEMENT SECURITY TRANSPARENCY Copyright 2012 EMC Corporation. All rights reserved. 15. A P P L I C AT I O NI N T E G R AT I O N C L O U D SaaS Integration, PlatformsBatch, Web Services SocialCommon Data Model App Server APPLICATIONvFabricMonitoring & INTEGRATIONManagementCLOUDData FabricPartners MobileEMCPRIVATEEN T ER P R I S E A P P L I CAT I O N S CLOUDData Legacy New ERP CRM WarehouseAppsApps Copyright 2012 EMC Corporation. All rights reserved. 16. APPLICATION DEVELOPMENT OPPORTUNITYCLOUD Cloud & MobileAPPLICATION Development DEVELOPER App VirtualizationCLOUD Integration INTEGRATION ARCHITECT ComponentMulti-Tenant Aggregation EnterpriseMOBILE APPLICATION User Experience Platforms DEVELOPER Copyright 2012 EMC Corporation. All rights reserved. 17. IT-AS-A-SERVICEUSER EXPERIENCE- VIRTUALIZED VMware ViewCHOICEAS-A-SERVICE DESKTOPVMware FusionCOMPUTING Mac, iPad, PC, SmartphoneSOFTWARE-MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICECRITICAL E-Business ...CRM, Payroll A P P L I C AT I O N SOFFERINGSPLATFORM-BIaaS / APPLICATION MOBILE INTEGRATIONAPPLICATIONS AS-A-SERVICEBIG DATAGreenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE-PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock,VNX, VMAX, Data Domain, Avamar, enVision, NetWitnessAUTOMATION CATALOG SERVICE MANAGEMENT SECURITY TRANSPARENCY Copyright 2012 EMC Corporation. All rights reserved. 18. M O B I L E EXPERIENCE EMCPRIVATE CLOUDIntegration, DEVICE SECURITY Batch,Enterprise App StoreCLOUD SECURITY Common Web Services AuthenticationAuthentication EncryptionData Model App Server Access ControlAccess Control Device Mgmt APPLICATIONvFabric Monitoring & INTEGRATION EncryptionPostureLoggingManagementCLOUD DataAnti-Malware Data Leakage Monitoring FabricManagementLogging MonitoringEN T ER P R I S E A P P L I CAT I O N SData LegacyNewERP CRM WarehouseApps Apps Copyright 2012 EMC Corporation. All rights reserved. 19. S E C U R I T Y OPPORTUNITYTHREAT Mobile Security INTELLIGENCE Advanced Threats ANALYSTBUSINESS Business & SecuritySECURITY Integration MANAGERPeople Are Predictive Alerting SECURITY The NewFORENSICS Risk ManagementPerimeter ANALYST Copyright 2012 EMC Corporation. All rights reserved. 20. Copyright 2012 EMC Corporation. All rights reserved. 21. IT-AS-A-SERVICEUSER EXPERIENCE- VIRTUALIZED VMware ViewCHOICEAS-A-SERVICE DESKTOPVMware FusionCOMPUTING Mac, iPad, PC, SmartphoneSOFTWARE-MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICECRITICAL E-Business ...CRM, Payroll A P P L I C AT I O N SOFFERINGSPLATFORM-BIaaS / APPLICATION MOBILE INTEGRATIONAPPLICATIONS AS-A-SERVICEBIG DATAGreenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE-PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock,VNX, VMAX, Data Domain, Avamar, enVision, NetWitnessAUTOMATION CATALOG SERVICE MANAGEMENT SECURITY TRANSPARENCY Copyright 2012 EMC Corporation. All rights reserved. 22. A N A LY T I C S HARNESSING THE POWER OFBIG DATA Copyright 2012 EMC Corporation. All rights reserved. 23. BI-AS-A-SERVIC ETOOLS & SOLUTIONVISUALIZATIONDATA COLLABORATION DESIGN/REPORTING CONSULTING SCIENTIST TRAININGDEVELOPMENTDASHBOARDS ANALYTICS PREDICTIVE PLANNING / TEXT W H AT- I F ANALYTICSGREENPLUM STRUCTURED PLATFORMUNSTRUCTURED MASTER DATA DATADATA DATAGOVERNANCEQUALITYMANAGEMENTINTEGRATION TRANSACTIONALOTHERSDATA MACHINE SOCIALDATA D ATAEXTERNALSOURCES Copyright 2012 EMC Corporation. All rights reserved. 24. A N A LY T I C STHE NEW CURRENCY OF MARKETINGIM P ROVED M ARKET ING WIT H C USTOM ERINTERACTIONS ACROSS ENTERPRISEC O L L A B O R AT I V E A N A LY T I C SA L IGN GO -TO- M A RKET A C T I V IT YAN ALYT IC S T HAT S C A L EO U TOUR N E XT T R AN SF ORM AT ION Copyright 2012 EMC Corporation. All rights reserved. 25. THE SHIF T IS ON170,000,000SOCIAL INTERACTIONS Copyright 2012 EMC Corporation. All rights reserved. 26. D ATA A N A LY T I C S OPPORTUNITYD ATA Predictive Analytics SCIENTIST Data Mining D ATA P L AT F O R M Data Visualization ARCHITECT Business Context ENTERPRISEAddictiveD ATA Information Intelligence Analytics GOVERNANCE MANAGER Copyright 2012 EMC Corporation. All rights reserved. 27. Copyright 2012 EMC Corporation. All rights reserved. 28. AGENTS OF CHANGE IT As A Broker Multi-Faceted Flexible Innovative Agile Copyright 2012 EMC Corporation. All rights reserved. 29. EMC IT PROVEN Customer Briefings White Papers Case Studies Presentations Blogswww.emc.com/emcitproven Copyright 2012 EMC Corporation. All rights reserved. 30. EMC PROVEN PROFESSIONAL C E RT I F I C AT I O N SCLOUDARCHITECT DATA CENTERARCHITECTDATA SCIENCE Enroll today http://education.emc.com/cis Copyright 2012 EMC Corporation. All rights reserved. 31. OPPORTUN Y Copyright 2012 EMC Corporation. All rights reserved.