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Synata CEO Pat White discusses the movement from the paradigm of "platform stickiness" to "platform gravity" and what that means for IT and developers.
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Today’s Agenda
The old guard
• Oracle• SAP• Microsoft• IMB
Office space: destroying fax machine
Gravity viz
What enabled change
• Warp drive
What matters now
Integrations/apisEase of use/product designFriction-free onboardingContent/permission marketing
A New World
• Companies with gravity– Salesforce– Atlassian– Zendesk– Box– Google apps
Managing IT for PG
You’re not the gate keeper
Know thyself
• Sign from Matrix
Offer everything
• Despicable me house arsenal
Cutting edge
• Knife at gun fight
Why this matters to devs
Be in app store
• Scarface “distribution”
Extensive APIs and documentation
• Document all the things meme
Disrupt yourself
• Netflix dvd vs streaming
Supernovas and exploding ecosystems
• Pic of supernova
Circle back to good/bad ecosystems
• Bad: SAP/Quickbooks• Good: Box/Dropbox
Consequences for the CIO
Plan on portability
• Overloaded pickup truck
Be a leader
• Saving private ryan
Find people with better training/ easier to use
• Insightly logo• Vs• Salesforce logo
Faster distruption cycles
• Race car
Platform
• Simple Growth chart
Best of breed explosion
• Exploding silos