IT3196 Social Media Case StudyProject Proposal Presentation

Group 1E Members: Tunijun (Leader) Aisah Ahmad Jazuli Chan Sze Min (Mint) Quek Hui Bing

Agenda Current Situation Objectives Target Audiences Functional Description Social Media Channels Success Metrics Tools To Measure Our

Success Task Distributions Project Timeline Q & A

Current Situation PROBLEMS

Consumers have to wait very long for their KOI bubble tea

ObjectiveReduce waiting time

To increase revenue

Attract non-customers

Target Audiences All ages Mostly teenagers

Example: students

They are located around the world Products are of good quality and sense of

satisfaction How will you attract them to your products or services?

Launched a company campaign Who else is competing for their loyalty and devotion?

Gong Cha, Each A Cup, Sweet Talk and more Are you targeting business or consumer sectors?

Both Digital membership benefits consumers Increasing number of consumers benefits company

System Overview

Functional DescriptionMembership CardCreate of a new membership cardAllow topping up of Membership of every

membership signedCan be Digital or PhysicalSharing with friends via Facebook

Functional DescriptionOnline OrderingOrder via FacebookShopping cartOrder via Twitter

Uses hash tag to format ordering

Functional DescriptionShopping CartUser can do the following

ViewSelectAddRemove

Can choose to pay via PayPal or membership card

Functional DescriptionRatings quality and service of KOI cafeUsing QRCodePhysical

Behind the membership cardLogical

Inside the phone as an imageAble to give their comments and share with

others in Facebook

Interactive FunctionAnswer a question weekly

first 5 users answer the question correctly membership will be top up $2

“Which KOI bubble tea am I today?”Generate 5 MCQ questionsUsers choose the answerName of the KOI bubble tea will be

generated.

Social Media Channels

Facebook Twitter

Success Metrics• No. of fans• No. of click/visit• No. of re-twitters• No. of shares• Sentiment of the comment

Tools Measuring Success

Track Twitter brand mentions

Measure Twitter profile follower growth

Examine Facebook Likes and

demographics

Overlay social link clicks and website visits

from Google

Select from over 30 report modules to

plug into customizable report templates

Tools Measuring Success

Specialize on twitter

Provides prediction

Compare with other twitter account

Tools Measuring Success

Web tracking based on keyword specified Able to choose which social media sourceSentiment of the comment/post (positive, negative or neutral)

Tools Measuring Success

Measures brand’s rankingAble to compare with other brandShows the brand influential

Task DistributionTask Distribution Functions

Tunijun Membership Creation with $5 added (Digital and physical membership card)

Tunijun Share with friends, $2 will be added into your membership card.

Mint Chan Sze MinShopping cart: Reduce the amount of money after ordering and issue a queue number in index form after selecting the location to where you want to collect your KOI.

Mint Chan Sze Min Use PayPal to top-up value into the Membership card.

Quek Hui BingRate the service, quality of drinks. Comment if it’s bad. (QRCODE on the Membership card and scan it to rate the service)

Quek Hui BingWeekly Questions on KOI Drinks will be issued. The winners of the correct answers given will be topped up $2 into Membership card. Players are ranked and posted on Facebook.

Aisah Ahmad JazuliOrder thru twitter. Notification of order using hash tag. Filter them to differentiate between orders and mentions.

Aisah Ahmad Jazuli Which KOI drink are you today? (Facebook App)

Tunijun, Mint Chan Sze Min, Quek Hui Bing, Aisah Ahmad Jazuli INTEGRATION

KOI Development

Create Membership

Membership Card

Order KOI Drink

Shopping Cart

Use hashtag to filter out orders and mentions

Twitter Ordering

Winners will be ranked and posted on Facebook

Weekly Questions

Service

Rate using QR Code

Share Membership with others on Facebook

Order through Twitter

Issue a queue Number

Select location for collection

$2 will be topped up for each correct answers

Quality

Top-up to PayPal

Facebook Game

What KOI Drink are you?

NOVEMBER 2011- APRIL 2012 May June July August September October

TIMELINE

TIMELINE

Thank YouQuestion & Answer