Webinar: Wi-Fi Show me the Money! Presenters: Magnus Johansson, Special Advisor at Wigo Claus Hetting, Chairman Wi-Fi Offload SummitAdlane Fellah, Chief Content Officer, Wi-Fi 360

June 4, 2014

Agenda Claus Hetting, Chairman Wi-Fi Offload SummitAdlane Fellah, Chief Content Officer, Wi-Fi 360

Magnus Johansson, Special Advisor at WigoQ&A

June 4, 2014

Commonly Asked Questions• Can I obtain the slides?

– The slides will be available after the webinar. – This event is also being recorded. You will be sent a link

to purchase the recorded webcast within the next 24 hours.

• Where can I obtain more information about the research discussed today?– For information, please visit the Maravedis website at

http://shop.maravedis-bwa.com/

Copyright © Maravedis Inc 2014.

Using the Webinar Interface

a) Attendee List (only your name) b) Grab Tab – click arrow to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode.

c) Audio pane – select audio format. Click Audio Setup to select Mic & Speakers. d) You can submit questions and review answers. Type your question and click Send to submit it to the organizer.

Copyright © Maravedis Inc 2014.

The Wi-Fi event of the year:

“Wi-Fi Offload and BEYOND”

Claus HettingChairman of the Wi-Fi Offload Summit

claus@hettingconsulting.com

Why we need Wi-Fi now

• MNOs are losing ground with declining earnings

• Traffic is massive and spectrum is not

• Small cells are not happening as predicted

• Wi-Fi is everywhere – everybody wants it

• Wi-Fi is the biggest opportunity in telecoms right

now

• All the technology is here … BUT

You need to get the right INFORMATION,

the right INSIGHT, and the right

PARTNERS

Why you should join us

• JUNE 18th: MONETIZATION DAY

Understand all the options for making money on public Wi-

Fi from the industry leaders

• JUNE 19th: SUMMIT DAY

Carriers are starting to embrace Wi-Fi – learn how and

why from AT&T, TWC, Sprint, Scratch Wireless, iPass,

Boingo and many others

Who you will meet

Apple, Google, Skype, AT&T, Sprint, T-Mobile,

Verizon, Orange, Swisscom, Telus, Time Warner

Cable, Comcast, Boingo, iPass, Samsung,

Qualcomm, Broadcom, Ruckus Wireless, Citrix,

Cisco, Quantenna, Xirrus, Euclid, Cloud4Wi, Socify,

Aislelabs, Purple Wi-Fi, CableLabs, Softbank,

SignalShare, Aptilo, Accuris, Devicescape,

Birdstep…

….. and many more

Register today!

For questions contact me at

claus@hettingconsulting.com

Our Mission is to empower and inspire professionals in the Wi-Fi

industry

CREATE MEASUREENGAGE

“Content that tries to sell, doesn’t. Content that tries to help, does.”

CREATE MEASUREENGAGE

“Traditional marketing talks at people. Content marketing talks with them.”

CREATE MEASUREENGAGE

Content helps achieve business

objectives, not content objectives

Consumption Metrics

Sharing Metrics

Lead-Gen Metrics

Sales Metrics

CREATE MEASUREENGAGE

+ 1 305 865-1006 (USA) www.Wi-Fi360.com info@Wi-Fi360.com #wifi360degrees Linkedin:Wi-Fi Offload Forum

Request your Content Marketing Kit TODAYand Meet us at the Wi-Fi Offload Summit

How social wi-fi, location awareness, and hyper location based communication enables

monetization of free venue based Wi-Fi services

Hi, we are WIGO

-a carrier grade wi-fi operator &

-a provider of a unique virtual appliance/cloud service that enables wi-fi operators to monetize their networks utilizing social media, location awareness and hyper local advertising

June, 2014

what is going on

We are WIGO the agnostic monetization platform

WIGO is a technology agnostic platform in partnership with Aptilo Networks AB. Our platform can be deployed as a virtual appliance in your data center or obtained as a cloud service.

All social media information extracted are stored in a local database in combination with location and usage data, allowing the network owner to control the commercial messaging using our (or 3rd party) hyper local advertising platform.

The WIGO platform was developed to allow wi-fi venue owners to monetize its networks.

One platform, multiple business models

WIGO hotzones WIGO Verticals

Commercial Centers

Public Areas

Sport Arenas

EstrellaTres Picos

Parques Playas

KennedySalazar

Miraflores

Estadio Nacional Coliseo Bonilla

Education

Hotels

Hospitals

Higher Education

Users love the WIGO experience

Total cumulative user registrations in Peru86% active on a monthly basis

200 APs in 5 Malls, 2 stadiums, 2 public ParksCovers 9.7 million monthly visitors

450,0002014 Target

December

January February March April

27,987

45,716

66,074

102,790

140,236

May

180,000+

Basic Insights Collected

91%Stays in only one hotzone

180k

48%18 to 25 years

59%Are males

18-25

Age

27% 26 to 35 years

12% under 18 years

10% 36 to 45 years

3% More than 45 years

69%Android Users

14%iOS

10%BB

95%Using a mobile device

6PM26%

Peak Hours are5 pm to 7 pm

The WIGO process allow us to deliver hyper local

advertising and/or other location based

services

1

2

3

4

5

Identifies the type of device

Identifies the zone you connect in

Identifies the AP/Store you connect at

Identifieswho is connecting

Tracks your session history

social & location profile data base

WIGO is a WIN-WIN-WIN Proposition

the users the advertisers the hotzonesReceives relevant adverts and information about the location he/she is in.

A new platform to reach one of the most coveted groups with hyper local relevant advertisement and information.

A new medium to interact with the next generation connected consumers to bridge the virtual and the brick and mortar world.

• Go2Market Strategy

• Registration process visualized

• B2C and B2B opportunity analysis

• Lessons learned/Best practices

• Venue based deployment cost

• Q&A

Magnus Johansson

Strategic Adviser

+51 990 411 197

hjohanssons@wigo.com

Join me on June 18th at 1.35pm

Thank You!