Lorna Slott ATT new frontier

Small Cell, DAS, Wi-Fi the New Wireless Frontier

© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Lorna SlottArea Manager Midwest Region, Antenna Solutions GroupAT&T Services, [email protected]

September 19, 2013

Network Business Drivers

Catalyst for In-Building Wireless

Small Cells & Wi-Fi offload

© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.2


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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

US Mobile Data Traffic

petabytes


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Demand More More!

US Mobile Data Traffic

petabytes

Mobile data volume growing exponentially Smartphone sales outnumber PC sales Congested macro networks Wireless providers looking for more tools to supplement the macro network

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Tremendous Wi-Fi Growth

2008 2009 2010 2011 2012

19K21K

27K30K 32K

Venues

2008 2009 2010 2011 2012

20M 85.5M

382.1M

1.23B

Connections

• In 4Q12, 705.5M connections were made to the AT&T Wi-Fi Network – More than 5000 connections per minute

• +40% connections made in 4Q12 from mobile smartphone and tablet devices versus 2011.

2.7B

• Since 2008, expanded Wi-Fi to more types of venues – including hotels, restaurants, retail locations, stadiums, airports, universities, and hot zones

• In 4Q12 mobile devices carried +3x more data traffic than 4Q11.



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AT&T is one of the leading smartphone providers in the U.S.

1Q'10 2Q'10 3Q'10 4Q'10 1Q'11 2Q'11 3Q'11 4Q'11 1Q'12 2Q'12 3Q'12 4Q'12 1Q'13 2Q'13

35% 36%39%

43%46%

50%53%

57% 59% 62% 64%67%

72% 73%

AT&T Smartphone Penetration


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Catalyst for In-Building Wireless

• Smartphone adoption – Nearly 75% of AT&Ts postpaid customers have a smartphone. Typical smartphone user consumes 50X more data.

• LEEDS – RF cannot penetrate window coating in Leadership in Energy and Environmental Design buildings.

• Wireless-only households & workplaces – Wireless penetration now exceeds 100%

• Municipal Public Safety requirements - National Fire Protection Association codes mandate emergency first responder radio coverage in all commercial and large office buildings.

• Dense urban – Ensure coverage in office buildings above the 10th floor.• Municipal restrictions – Due to zoning restrictions may be difficult to expand

macro network.

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Nearly 80% of worldwide data connections initiate

inside a building

RF Design strategy must transition from an outside-

in to inside-out methodology


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AT&T’s Antenna Solutions Group• AT&T’s Antenna Solutions Group

(ASG) is responsible for extending the capabilities of AT&Ts wireless network within large public venues providing our customers the best mobile broadband experience

• Once the venue is under contract, ASG will turn over responsibility to AT&Ts Towers group to market the system to the other wireless carriers.www.atttowers.com



Small Cell ComparisonSolution Description Technology # Users Cell

Radius

DAS Typically fed by a macro or micro base station. High power, multi-frequency, multi-carrier.

UMTSHSPA+LTE

Up to 1,800 users per base station

Up to 3 miles

Wi-Fi A wireless access point connects a group of wireless devices to an adjacent wired LAN.

802.11b802.11g 802.11n

Up to 200 users per a 3-radio access point

65 feet

Microcell Short-range base station used for enhancing indoor and/or outdoor coverage.

UMTSHSPA+

32 to 200 users Up to ≈1 mile

Metrocell High-capacity, low power device that fills in coverage holes within buildings.

UMTSHSPA+

16 to 32 users 10,000 – 20,000 square feet

Picocell Typically used for indoor applications such as office buildings, airports, and malls.

UMTS 32 users Up to 750 feet

Femtocell A small, low-power cellular base station typically used for a home or small business.

UMTS 4-6 users 40 feet

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High Level Architecture


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Small Cells Growth

Small cells are anticipated to grow 2000%- from 3.2 million in 2012 to 62.4 million by 2016

Source: http://www.smallcellforum.org/newsstory-small-cells-to-make-up-almost-90-percent-of-all-base-stations-by-2016

Small Cellsfor your home, office and neighborhood


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Wi-Fi Offloading

Many of AT&Ts smart phones will automatically authenticate on AT&Ts Wi-Fi networks, benefits:

Customer• Higher data rates• Does not count towards wireless data cap

Venue Owner• Potential to create custom “landing” page• Custom applications•Revenue opportunities through increased sales

Carrier• Offloads traffic from macro network• Better wireless spectrum utilization• Wi-Fi per MB cost less than equivalent capacity on

macro networkCisco forecasts that 46% of handset & tablet traffic will be offloaded in 2017

Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, Feb 2013© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

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Thank-you!
