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- mobile IPTV meets the WEB - Toward the Mobile TV 2.0 - Mobile IPTV, Strategy for Survival - (mIPTV) Tomorrow will be another day ...
Citation preview
Mobile IPTV on the Web
Seungyun Lee, [email protected], [email protected]
© 2009 Copyright by ETRI
The Tipping Point
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변화를일으키는방법
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How do you think about Mobile IPTV?우리가생각하는모바일IPTV의모습은?
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So many mobile TVs are already exist ...그렇다면,모바일IPTV의경쟁력은무엇인가?
?Legacy
TVDMB/
DVB-H
IPTV InternetVideo
Mobile IPTV
???
WebTV
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모바일IPTV가 이미 공짜?5
Wide Band Mobile Communication
미래의 모바일IPTV는?
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Mobile IPTV meets the WEB모바일IPTV와웹의만남,그의미는?
ISSUE#1
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Thoughts for WEB Technologies웹기술에대한올바른이해가필요하다!
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정보표현
정보전달
정보가공/저장
Visible WEB vs. Invisible WEB보이는것이전부가아니다!!!
추론/검색
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Web, as a PLATFORM !웹의진화,플랫폼을넘어서...
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웹사이언스
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Thoughts for Mobile & Mobile Web모바일의이해와새로운가능성
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Incredible growth of Mobile Traffic2013년까지66배성장예측(byCISCO2009)
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Incredible growth of Mobile Subscriber2013년까지45억명의모바일가입자수예측(byParksAssociates,2009)
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Mobile IPTV = Mashing up with Web & Mobile모바일IPTV,웹과모바일의특성을최적화해야...
서비스호환성
이용편이성
콘텐츠연동성
플랫폼다양성
서비스개방성
서비스신규성
이동성
즉시성
서비스확장성 +
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Mobile itself is a New Media, Mobile IPTV is ???모바일IPTV,과연새로운미디어인가?
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모바일 IPTV와 웹의 결합 새로운 소셜 미디어
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Toward the MobileTV 2.0BeyondMobileIPTV...
ISSUE#2
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Mobile 2.0새로운모바일비즈니스가능성,모바일IPTV는하나의적용분야일뿐...
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Mobile goes 2.0 with Web모바일웹은소통의인터넷과소통하기위한새로운윈도우임
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Mobile IPTV, could it be a New Media ?모바일IPTV,뉴미디어로서의가능성은?
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MobileTV2.0 = 모바일IPTV,과연새로운미디어인가?
Mobile TV 2.0
Web2.0concept
FullInteractive
Media
ServiceOriented
Media
NomadicMedia
SocialMedia
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IP
Web
Interactivity
Mobility
Flexibility(Service Glue)
Immediacy
Semantic(Social Service)
Openness
=
=
= + +
++
+Mobile
모바일TV 2.0
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Mobile IPTV, Key Issues...모바일IPTV,무엇이핵심인가?
ISSUE#3
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Business Model ...모바일IPTV,과연무엇이수익모델일까?
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Mobile TV, its behavior거실의TV와용도와활용방법이근본적으로다르다!!!
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Value-added mIPTV Service (LBS, SNS, ...)IP특성,이동성특성,개인화특성등을활용한서비스차별화!!!
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What’s issues on business & services ?모바일IPTV,서비스모델로풀어야할숙제...
•How does TV being delivered to the user easily when they move ?
•How does TV being delivered to the user what they want immediately ?
•How does the service being differentiated ?
•Business model for $ making ?
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What’s issues on technology ?모바일IPTV,기술과표준으로풀어야할숙제...
•Device Independent Content Providing •UI (easy of use on the mobile)•Optimized Platform & Middleware to
mobile •Codec•Security & Privacy•Reliable Network (e.g., QoS, QoE)•Ads & Search
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Think in Mobile Head !!!
TV의고유속성을생각하라
모바일의즉시성을활용하라
검색과광고를활용하라
소셜서비스를활용하라
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Utilizing Points of Mobile IPTV모바일의특성활용을통한차별화실현이핵심
높은집중도
낮은대역폭
쉬운과금환경
높은가용성
높은이동성
높은양방향성
(IP)
높은Social환경
짧은이용시간
낮은UI접근성
?BusinessModel
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Mobile IPTV, Strategy for Survival모바일IPTV,과연차별화된경쟁력을가질수있는가?
ISSUE#4
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Where is the Contents & Service ?껍데기뿐인IPTV서비스는아닌지?채울와인이없다면...
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No more Walled-garden ...사업자,공급자중심적인서비스의반복?특히모바일에서문제...
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Step by Step Strategy ?사용자의경험을통해잠재적돈을만들어라!
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Open Partnership상호호혜적인동반비즈니스없이는실패할가능성이매우높음
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모바일 특성을 살려라
콘텐츠와 서비스를 차별화하라
서비스 품질을 고려하라
새로운 비즈니즈 모델을 개발하라
Mobile IPTV, Success FactorsSimpleTVvs.Interactive&ConvergedTV
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Business Breakthrough Points차별성있는TV서비스로서의모바일IPTV서비스...
Mobility Sociality
Immediacy
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Tomorrow will be another day ...단기비즈니스에승부거는것은자멸의지름길이될수있다!!!
Conclusion
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IPTV, 이제새로운 변화를 주도할 때 !!!
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Seungyun Lee, Ph.D. Team Leader of ETRI, [email protected],
Manager of W3C Korea Office, [email protected]
감사합니다.
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