Pageflex and MindFire Studio- Two Great Technologies, One Great Solution

Pageflex & MindFire Two Great Technologies, One Great Solu5on

Today’s Agenda •  Overview of mul5-‐channel marke5ng and marke5ng automa5on

•  Pageflex Storefront – what it is and how it enables marke5ng automa5on

•  MindFire Studio – what it is and how it enables marke5ng automa5on

•  The combined product offering -‐ use case •  Customer experience •  Demo •  Ques5ons

3/15/13 Pageflex Confidential 2

Your presenters •  Marion Williams-‐BenneN

–  Pageflex Corporate Communica5ons Manager •  Leslie Wengenroth

–  Pageflex Director of Marke5ng •  Dave Rosendahl

– MindFire Co-‐founder •  Craig Hath

–  ZUZA Port Master

Mul5-‐channel marke5ng •  Mul1-‐Channel Marke1ng is the art and science of bringing together a variety of different marke5ng channels to reach a customer where they “live” – Usually a combina5on of “places” which can include a printed catalog, a retail store, a web site, in social media, or in their email.

•  Objec5ve – to reach the customer in ways and in channels that speak directly to them and use that informa5on to create future campaigns

Marke5ng automa5on •  The goal – to create interac5ve “conversa5ons” with customers and poten5al customers – With a targeted message – Delivered via their preferred channel – With support for mobile devices – With automated triggers to generate follow-‐up – All seamlessly integrated

•  The plaXorm and the campaign needs to respond quickly to changing channels and ongoing responses

•  It all needs to be measured – ROI is cri5cal!

Marke5ng automa5on •  In addi5on to mul5-‐channel marke5ng, marketers are also using technology to automate their marke5ng opera5ons: – Marke5ng automa5on replaces high-‐touch, repe55ve manual processes with automated solu5ons

–  Lets you use and reuse what you learn about your customers

•  Marke5ng automa5on can also help you: – Gain efficiencies in your produc5on process –  Support a distributed sales and marke5ng team –  Ensure 5ght brand and crea5ve control

Marke5ng Automa5on at Its Best "Marke5ng automa5on is o`en construed as mechanical, cold, and impersonal-‐-‐and its name certainly doesn’t help. The term “automa5on” conjures images of shiny, futuris5c technologies with human-‐like intelligence. However, marke5ng automa5on is designed to help us mere humans work with superhuman speed, while s5ll delivering a friendly, relevant, and personal marke5ng message to poten5al clients.“

-‐ CMO.com – the blog of the CMO organiza7on

A large and growing market •  More than $76B. by 2017, from less than $50B. in 2013

The opportunity for PSPs and MSPs •  It’s a natural outgrowth of other services

–  Personalized communica5ons – Data driven communica5ons

•  With new technology, it can be just as easy as direct mail

•  InfoTrends es5mates worldwide growth in PSP/MSP market will be 28.2% from 2010 – 2016

•  It’s very profitable!

InfoTrends Workflow Software Report, 2012

Compelling Results

•  Adding marke5ng services can be a catalyst for growth –  36% of printers see double-‐digit revenue growth

•  Average 10% revenue growth

–  71% have increase in digital print volume

•  13% growth on average

Infotrends- The Evolution of the Cross-Media Marketing Services Provider, 2011

Pageflex Storefront •  We’re no longer talking about web-‐to-‐print •  We’re talking about flexible web portals

Pageflex Storefront web portals •  Can be deployed for mul5ple customers and different ver5cal markets

•  Business-‐to-‐business, business-‐to-‐consumer, enterprises, franchises, small businesses

–  Founda5on for all sorts of targeted communica5on •  Print, email, mul5-‐channel campaigns, personalized video and rich media

Pageflex Storefront •  Different skins, different workflows for different audiences

•  Robust architecture and APIs to 5e into other services and applica5ons

•  Resul5ng in a consolidated self-‐service plaXorm for your customers -‐ available 24/7

14

MindFire Studio •  Drag-‐and-‐drop interface to author & manage mul5-‐touch, mul5-‐channel marke5ng automa5on workflows

•  Enables simple-‐to-‐sophis5cated workflow crea5on, leveraging any in-‐or-‐outbound media

•  Designed with a learn-‐once, apply-‐anywhere philosophy

Generate higher quality leads,

at lower costs

Marke1ng Automa1on Workflows …

Nurture Contacts un1l they are qualified

Marke1ng Automa1on Workflows …

Combined Offering

Campaign Workflow Template created in MindFire

Campaign Template

introduced to Pageflex Storefront

Campaign becomes

available as a Storefront Product

What a customer has to say •  ZUZA

–  Long 5me commercial printer in Southern California

•  Rebranded in 2011 –  Pageflex Storefront is our solu5on of choice a`er outgrowing 2 other systems.

–  Par5cipated with MindFire on the beta of studio and the beta for integra5on with PF Storefront.

– Aggressive go to market strategy. •  Marke5ng Automa5on is the cornerstone of our own marke5ng execu5on.

ZUZA –  Customers are at various levels of sophis5ca5on, many don’t have the internal resources to implement an automated marke5ng program (even large companies), or don’t want to invest in implementa5on.

–  Current MA plaXorms really only focus on digital channels, the opportunity to combine physical with virtual into a campaign and offer it to the user base for implementa5on on demand is extremely large.

–  I call this the Killer App!

Pageflex & MindFire Studio Use Case •  DreamLand is a management consul5ng firm with offices throughout the U.S. –  They want to publicize a series of educa5onal seminars they are having

•  The goal of the seminar is to generate quality leads –  Their MSP creates a campaign that includes email with microsites to invite poten5al customers to their educa5onal seminars

•  The goal of the campaign is to add prospects to their database and drive aNendance to the seminar

DreamLand Campaign •  DreamLand’s MSP puts the campaign in Pageflex Storefront

•  Each DreamLand office and sales manager can access the campaign –  Personalize –  Preview –  Select their data – Order

•  Track the results through MindFire

Value for DreamLand •  They can extend cross-‐media marke5ng out to the local offices –  Saves 5me and reduces resources at corporate office and at the MSP

•  Campaign defini5on and Storefront user group access controls branding and messaging –  Easy to setup with minimal risk

•  Local personaliza5on and segmenta5on + wider use drives beNer responses

•  Tracking allows comparison and analysis

Demo

Summary •  Marke5ng Automa5on is cri5cal to successful lead, prospect and customer communica5ons because it creates the types of personal communica5ons customers now demand.

•  Automa5ng these cri5cal communica5ons provide you and your clients with a valuable sales tool.

•  Providing these types of campaigns alongside your other marke5ng efforts adds tremendous value to all the communica5ons efforts you create – for your clients, for you.

To learn more www.pageflex.com

800.551.0549 [email protected]

[email protected]

www.mindfireinc.com 877.560.3473

[email protected]

www.zuzamam.com

Try it out!

hNp://mindfirestudio.com hNp://pfdemo8.pageflex.com/marketplace

Ques5ons

Technology

Pageflex and MindFire Studio- Two Great Technologies, One Great Solution