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Report: The Internet of Things 大智行雲 By John Egan Feb 2015 © JVE Consulting, LLC

Report the whole IoT r0.0.pptx

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Page 1: Report   the whole IoT r0.0.pptx

Report: The Internet of Things

大智行雲 By John Egan

Feb 2015 © JVE Consulting, LLC

Page 2: Report   the whole IoT r0.0.pptx

Topics

  Intro

  Apps

  IoT Landscape

  Assessments

  Players

  Recommendations

  Review of Report

© 2015 JVE Consulting 2

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Introduction

© 2015 JVE Consulting 3

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Intro to IoT The IoT is the networking of any objects where the connectivity enhances the usefulness of the objects.

Objects can be anything physical: Ø  A Car

Ø  An Appliance Ø  A Cow Ø  A Honeybee

Ø  A Person

Once objects are enabled with connectivity, they become the Things of the IoT.

Things can be simple devices such as a wireless water detector for a sprinkler system or they can be complex systems of devices such as mining dump trucks or factory robots with many Things inside them that combine to make a system.

© 2015 JVE Consulting 4

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Internet of Things

Business to Business

Business to Consumers

Advanced Medicine Advanced

Industrialization

M2MeHealth

People to People

People to Machines

Smart Everything

eCommerce

© Copyright 2015 JVE Consulting, LLC

The IoT

© 2015 JVE Consulting 5

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Within the IoT’s Levels… Each  level  consists  of  systems,  within  the  systems  are  devices  (aka:  gadgets/machines/appliances)  and  within  devices  are  their  'elements:'  components,  modules  and  software/>irmware:  

  The  top  level  is  where  the  storage  and  processing  (e.g.,  analytics)  of  the  collected  data  occurs  

  The  second  level  down  is  the  transport  network,  which  may  be  the  Internet  or  a  private  corporate  one.  AT&T,  for  example,  offers  their  M2M  Industrial  customers  a  path  through  a  private  AT&T  network  that  keeps  their  data  completely  separate  from  data  over  the  Internet  

  The  third  level  down  is  the  aggregation  and  collection  level,  where  on-site/local  gateways,  routers,  and  concentrators  get  data  from  devices  and  pass  it  up  in  IP  format  to  the  transport  network,  as  well  as  receive  command  traf>ic  from  over  the  transport  network  and  pass  it  down  to  the  Things  

  The  fourth,  and  lowest,  device  level  consists  of  the  Things  themselves.  These  devices  use  sensors  and  actuators  to  provide  information  and  actions  based  on  remote  commands.  These  devices  may  be  capable  of  executing  their  own  program  logic  and  thus  providing  semi-autonomous  actions  but  they  are  also  able  to  be  placed  under  outside  control

© 2015 JVE Consulting 6

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The IoT Hierarchy

© 2015 JVE Consulting 7 The Internet may be Public or Private

Page 8: Report   the whole IoT r0.0.pptx

What is a Thing Made of?

© 2015 JVE Consulting 8

Elements: The pieces inside Things that make them Smart, able to connect, and able to sense or control their environment Elements also include Software

Page 9: Report   the whole IoT r0.0.pptx

Elements   Most important

  Sensors/Actuators   Connectivity   Processors   Software

  Why?   Sensors will be everywhere, they will be a huge volume of very low cost

pieces. Taiwanese can do this! Actuators will also be a big part, but not as much as Sensors.

  Connectivity is required. Certain types will do better than others.   Processors will be needed for the brains of Things and above   Software will be the thinking part of Things, the Analytics, the User

Interface, the basis of the User Experience, and the Security   Without the right path ahead the market may be making the wrong

products

© 2015 JVE Consulting 9

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Applications

© 2015 JVE Consulting 10

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The 3 Categories of the IoT   Industrial

  Factories   Farming   Mining

  Commercial   Retail   Smart Buildings   Medical/Healthcare

  Consumer   Home   Vehicles   Wearables

© 2015 JVE Consulting 11

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© 2015 JVE Consulting 12

Page 13: Report   the whole IoT r0.0.pptx

Connected Home

Prot

ocol

s

Platforms & Enablement (Horizontals)

Personal Devices

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© Matt Turck (@mattturck), David Rogg (@davidjrogg) & FirstMark Capital (@firstmarkcap)

Clou

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IoT Landscape

© 2015 JVE Consulting 13

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Industrial

  The BIG volume, now!

  The Biggest players are here, now

  The most money to be made now

  Vendors have opportunities…   Higher margins per unit   Large volumes   Very high demand for top quality,

standards-based, and well engineered for longevity, ruggedized and very extended temp range, not like the consumer: short life cycle and lower quality

Connected Home

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© 2015 JVE Consulting 14

Connected Home

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Page 15: Report   the whole IoT r0.0.pptx

Commercial

  Next substantial growth area

  Big players here already, with more entering

  Long term Big money

  Vendors have opportunities…   Good margins per unit   Large volumes   Very high demand for top quality,

standards-based, and well engineered for longevity (same as Industrial, but packaging must be “nicer” and temp range is relaxed)

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© 2015 JVE Consulting 15

Page 16: Report   the whole IoT r0.0.pptx

Overall Infrastructure   Companies in Verticals

  Includes:   IBM

  Cisco

  ABB

  Siemens

  GE

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© 2015 JVE Consulting 16

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Page 17: Report   the whole IoT r0.0.pptx

Systems/Solutions Vendors

  Industrial   GE   Bosch   Siemens   ABB   Cisco   IBM   HP   Dell

  Commercial   Siemens   Cisco   IBM   Japanese Group

  Panasonic, Sharp, Mitsubishi, …

  Philips   HTC?   Honeywell   Dell   Motorola

© 2015 JVE Consulting 17

Page 18: Report   the whole IoT r0.0.pptx

Home IoT Apps

  Smart Energy – Thermostats, AC/Heater, Vents &Fans

  Smart Appliances – Fridge, Microwave, Washer/Dryer

  Smart Media System – STB/OTT box, Controllers, Media Storage and Playback

  Smart Household Utilities – Detect who is home or not, Where the people in the home are, Smart Vacuum, Water Heater, Sprinklers, Air quality monitoring

  Security – lock doors and windows when necessary, unlock when people arrive home, frequent visitors announced as they approach, fire detection, gas detection

© 2015 JVE Consulting 18

Page 19: Report   the whole IoT r0.0.pptx

Home IoT Management

  Smart Devices   Phones, tablets, PCs

  Apps under Android and iOS

  Home Server for retaining data and set up, controlling time of day actions   This may be part of the gateway functions or NAS

© 2015 JVE Consulting 19

Page 20: Report   the whole IoT r0.0.pptx

Smart Home Needs…   Overall

  Gateway   Link WAN and home

networks   Wi-Fi Access Point   Security Firewall from

outside   Security Firewall between

home networks   NAS or Server (unless in

gateway)

  Networks   Broadband (in 99%+ of

smart homes)   Wi-Fi for PCs, STBs,

TVs, …   Wired for legacy and

some high demand devices

  Wireless for IoT   Maybe Wi-Fi   ZigBee   Bluetooth Low Energy   Z-Wave   Others

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The Home IoT

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Security Will hackers see the home with IoT as a better target than businesses?

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Security Threats   To all IoT Categories

  Industrial, Commercial, Consumer

  External and Internal   External is being fought all the time, never know the success or failure

ratio   Internal is weakest link and how most major intrusions are occurring

today   The Home with IoT will have a substantial increase in internal threat

potential

  As of the IoT   Security is weaker in every aspect, there are millions more attack points,

and the number of networks inside a building increases dramatically, meaning there are more ways of entry and then jumping from one network to another

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End User Mentality

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In-home Threats

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Could this Really Happen?

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Home Alone

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And realizing your Smart Home is against you…

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Security & Consumer IoT

  Vendors sell: FEAR! PAIN! ROBBERY! LOSS of PRIVACY!   It is true, these are real threats

  Nothing available yet to truly secure the home network and still be end user friendly, everything is complex and may require an advanced degree

  Standards are coming

  Innovative start ups working on a solution (Disclaimer: JVEC is involved in this effort)

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Who Wins, Who Loses

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Possible Winners   Chips

  ARM   Huge win and long term

  Intel   Modestly initially but

have power to gain over time

  MEMS Sensors   ST Micro, Bosch, TI and

others

  Cisco, IBM, Bosch, Siemens, Huawei, ZTE, Japanese, …

  Medical device companies   Most equipment costs

more yet still disposable (single patient use)

  Agri-business companies   Monsanto and John

Deere, for example

  Security companies   Those that can truly

secure the IoT

  Certain Alliances   IIC, OIC, …

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Possible Losers   Wired Networks?

PLC is a nice to have, but low volumes versus Wi-Fi, time running out?   Wired Ethernet disappears from the home for the most part

Z-Wave?   Missing market power, more defensively positioned than offensively   However, making efforts to grow and establish presence in gateways and bridges

ZigBee?   Not in smart devices is a substantial problem   Cost versus Wi-Fi, Z-Wave and BLE is an issue   Loss will not be immediate and may turn around

  Chips? PowerPC – dead MIPS   Concern over no long term utility for home IoT unless they do something dramatic

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Wireless TimeLine Year &

Application  Wi-Fi (all variants)  

802.15.4 and its variants (ZB)  

Bluetooth and its variants (BLE)   Mobile   Others (Z-Wave,

etc.)  

2015            

Industrial   Limited   Limited   None   Extensive   Extensive  

Commercial   Good   Good   Limited   Good   Good  

Consumer   Growing   Good   Limited   Low   Good (for ZW)  

2017            

Industrial   Growing   Limited   None   Extensive   Good  

Commercial   Extensive   Good   Low   Good   Limited  

Consumer   Extensive   Limited   Growing   Low   Limited  

2020            

Industrial   Growing   Low   None   Extensive   Limited  

Commercial   Extensive   Good   Limited   Good   Limited  

Consumer   Extensive   Low   Extensive   Limited   Low  

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Wireline TimeLine Year &

Application   PLC (all variants)   Ethernet (standard)  

Ethernet (Industrial)   Bus links (vehicles)   Others (Serial,

etc.)  

2015            

Industrial   NB Low, WB None   Limited   Extensive   Good   Limited  

Commercial   Low   Extensive   Limited   Good   Low  

Consumer   Limited   Good   None   Extensive   Low  

2017            

Industrial   NB Low, WB None   Low   Extensive   Good   Limited  

Commercial   Low   Extensive   Limited   Good   Low  

Consumer   Limited   Limited   None   Extensive   Low  

2020            

Industrial   None   Low   Extensive   Good   Limited  

Commercial   None   Good   Low   Limited   Low  

Consumer   Low   Low   None   Good   None  

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Possible Paths Ahead

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Service Providers

  Mobile Companies!   Set trials to learn about Industrial and Remote IoT

  Telecom Service Providers   Smart Homes – to sell services   Smart Buildings and Hospitals   Smart Cities

  Cable Companies   Smart Homes   Smart Buildings

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Standards

  There is a substantial number in progress or completed   IEEE

  ISO

  IEC

  ITU   Not started as yet, seeking leadership?

  Regional

  Alliances & Forums Specifications/Standards

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Revenue Potentials Branch   Category   Potential Revenue

2015  Revenue Potential

2017  Revenue Potential

2020  All   Industrial   High   High (increasing)   Moderate to High (plateauing)  

Mining   Industrial   High   High   Moderate (plateauing)  

Manufacturing   Industrial   High   High (increasing)   High (increasing)  

Warehousing   Industrial & Commercial   High   High (moderate increasing)   Moderate (plateauing)  

All   Commercial   Moderate   High (increasing)   High (increasing)  

Smart Buildings  Commercial   Moderate   High (increasing)   High (increasing)  

Transportation     High   High (increasing)   Moderate (plateauing)  

Healthcare   Commercial   Moderate   High (increasing)   High (increasing)  

Business   Commercial   Moderate   Moderate to High (moderate increasing)   High (increasing)  

Retail   Commercial   Moderate   Moderate (increasing)   Moderate ( moderate increasing)  

All   Consumer   Low   Moderate to High (increasing)   High (increasing)  

Vehicles   Consumer   Low to Moderate   Moderate to High (increasing)   High (increasing)  

Smart Homes   Consumer   Low to Moderate   Moderate (increasing)   High (increasing)  

Wearables   Consumer   Low   Moderate (increasing)   Moderate (moderate increasing)  

Smart devices   Consumer   High   High (moderate increasing)   Moderate to High (moderate increasing)  

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Revenue Trajectories

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The Report Available end of Q1 2015

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Confidential

02/16/15

© 2015 JVE Consulting, LLC Do Not Copy or Distribute

All Rights Reserved

The Internet of Things

The New Internet Wave – Connected Machines Everywhere

Background, analysis and associated recommendations for: The Institute for Information Industry

Produced by:

John Egan JVE Consulting, LLC

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Highlights of Report

  Prepared specifically for MIC

  Provides an Intro and Insights to IoT

  Over 150 pages

  Over 90 Figures

  Over 40 Tables

  Extensive list of referenced documents

  Extensive assessment and commentary

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Report’s Table of Contents

1.  Terminology

2.  Preface

3.  Executive Overview

4.  Scope & Key Takeaways

5.  Introduction to the IoT

6.  Wireless for IoT

7.  Security

8.  Who are the Leaders?

9.  Views: Vendor, SP, Analyst

10.  Expectations and Projections

11.  Recommendations

12.  Large Tables (in wide format)

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