Brief

Find a name for your agency

Make a logo out of recycled objects

Spend no more than £50

Must be waterproof

Film the process

Insights

The best transactions are those in which both parties win

Money is a pretty good art critic

Proposition

Pay what you want (Radiohead)

Symbiosis

Mutually beneficial relationship between species

Clown fish + Anemone

Fungus + Tree

Oxpecker + …

Oxpecker Agency Model

Oxpecker Clients

Oxpecker Agency Model

Oxpecker

Clients

Giraffe

Rhino

Hippo

Ox

Zebra

Antelope

Oxpecker Agency Model

Oxpecker

Clients

Giraffe

Rhino

Hippo

Ox

Zebra

Antelope

Briefs

Oxpecker Agency Model

Oxpecker

Clients

Giraffe

Rhino

Hippo

Ox

Zebra

Antelope

Briefs

Grooming

Brushing

Styling

Facial

Nail Bar

Oxpecker Agency Model

Oxpecker

Clients

Giraffe

Rhino

Hippo

Ox

Zebra

Antelope

Briefs

Grooming

Brushing

Styling

Facial

Nail Bar

Free meal & ride

Note similarity with a stylized penguin

Moody client

SEXY PENGUIN

SEXY• Young• Fresh• Energetic• Pretty young

things

PENGUIN

SEXY

• Young• Fresh• Energetic• Young, Pretty,

things

PENGUIN

• Loyal• Work together• Playful

Penguin Hall of Fame

Proud to be part of a noble tradition

Penguin - a device

(penguin in disguise)