Embed Size (px)
DESCRIPTION
The 101 of Content Marketing: the content needed for effective social media, blog, website strategy doesn’t just happen. Even enterprise-sized companies struggle with content curation. This presentation is geared toward small to mid-sized IT service companies.
Citation preview
www.marketingwiz.co
Craig HallExecutive Director, Marketing WizTM
Principal, NHD Smart Communications
www.marketingwiz.co
www.marketingwiz.co
www.marketingwiz.co
Today’s Agenda
• The C-Suite as our target audience• Content marketing in a social world• Creating content to sell IT & Cloud Services• Real-world example• Wrapping it up
www.marketingwiz.co
Who’s Buying the Cloud & Why
www.marketingwiz.co
Global IT Spending Tops 4 Trillion Current Us Dollars by 2015
www.marketingwiz.co
List of IT & Cloud Services
Managed Services
Monitoring Only Services
Managed Firewalls
Internet Monitoring
Content Filtering
Disaster Recovery
Business Continuity Planning
Website Design
Website Hosting
Co-Location Services
Remote Backup/Storage
Email and Spam Filtering
Email Archiving
SAN Storage Solutions
Voice and Data T-1’s
VoIP
Application Development
CRM Solutions
SharePoint Solutions
POS/Inventory Control Solutions
HaaS/SaaS
www.marketingwiz.co
www.marketingwiz.co
The Formula
• Create Content• Distribute Your Content• Continue to Publish New Content• Generate Leads• Nurture Leads• Close Sales
www.marketingwiz.co
www.marketingwiz.co
Content is King ~Bill Gates (1/3/1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
www.marketingwiz.co
Creative Placement Sales
www.marketingwiz.co
Chaos & Confusion
www.marketingwiz.co
The Fundamentals of Good Creative
www.marketingwiz.co
Download the PDFwww.ITmarketingwiz.com
www.marketingwiz.co
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement
www.marketingwiz.co
Momentum & MindshareSingle touch marketing is gone.
Single eBlast
1 Click PPC to Conversion
Low Value Messaging
Call to Action
Opens & Clicks
Low Yield
Inbound Only
Nurture Process
Multiple touch points
Branding & Mindshare
Value Rich Content
Establish Expertise
Build Trust
Elevate Relationship
Drive Interaction
Inbound & Outbound
Old New
www.marketingwiz.co
Stimulus
Read Reviews Ask Your
Network
Purchase
Search
Watch Videos
www.marketingwiz.co
Types of Content
www.marketingwiz.co
CEO
On average 60% of a CEO’s time is spent in meetings. CEOs spend about 4.7 hours per week with consultants and only 1.3
hours with suppliers.
www.marketingwiz.co
CFO
If the CFO’s analysis shows that a solution can add value and improve operational efficiency they will focus on determining
the best way to implement it.
www.marketingwiz.co
CIO
Today CIOs spend a lot of time on administration and not as much on IT research and development.
www.marketingwiz.co
CMO
CMOs are notorious for their short tenures, and not by choice. The average CMO keeps their position for about 19 months.
www.marketingwiz.co
BUSINESS OWNERS
Do Your Research! Time is vital to all business owners. Therefore, any strategy to sell to them requires being concise.
www.marketingwiz.co
One Piece of Content
www.marketingwiz.co
www.marketingwiz.co
www.marketingwiz.co
www.marketingwiz.co
www.marketingwiz.co
Remarketingprovides a platform to
Increase Your Brand in a 12 month period
• Strategically stay in front of key decision makers• Decrease your cost per impression while remaining present• Own Your Markets, and amplify your Lead Nurture ROI
www.marketingwiz.co
Every time wedeliver New Content
• Exposing the company’s name & brand• Building trust and gaining credibility• Increasing mindshare and selling opportunities
We are:
www.marketingwiz.co
Email Impressions
Website VisitsRequest a Quote
Email Opens
Time on Content
Social Media Follows
Social Engagement
Mobile / App Engagement
www.marketingwiz.co
GettingStarted
1. Identify your target audience
2. Plan your next 3 months of content
3. Leverage MarketingWiz.co to create meaningful content
4. Publish Content & schedule nurture messages
www.marketingwiz.co
Create Your
Mobile 1st Strategy
www.marketingwiz.co
Leverage Our Global Networkof Creative and Technical Partners
www.marketingwiz.co
Let’s Connect
@itmarketingwiz
www.marketingwiz.co
www.linkedin.com/in/craigkhall
518.213.4767
