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This is the presentation I gave last wednesday for those of you that were there and want the slides or if you know anyone that could'nt make it or had to leave before the presenation. We covered what you as a local business can do to get more visibility online.
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Needmoreclicks.com
SEO Presentation
18th April 2012
@seodoncaster
Tel: 01302 515 335
Mobile: 07887 580 852
• Why do we need SEO?• How do people find me / what keywords should I use?• Getting visibility online
My websiteGoogle PlacesSocial Media
• Measuring what you’re doing
Agenda
Why Do We Need SEO?
But be careful chasing top spot!
How We View Search Results
Google Places
What keywords do I use?
The right keywords – where’s the crowd?
BUT…………Pick a fight you can win
How do we do Keyword Analysis?
• Google Keyword Tool• Google Suggest• 3rd Party Tools e.g. Market Samurai• Customers / Suppliers / Staff• Themes & Categories
Keyword Evaluation
• Google Insights
• 3rd Party Tools - WordTracker, Market Samurai• Look at the Google Top 10 yourself!
Page Title – Very Important
Headings (H1, H2…)
The right content
Images Need Alt Tags
Page Description sits ‘behind the page’ but forms part of the search snippet
What do I do with keywords once I have them?
Search Snippets
Page Title – Very Important~65 Chars
Page URL
Page Description~165 Chars
These are all sales opportunities, make sure you have calls to action
On Page SEO – Making The Page Relevant
• Remember Google likes relevancy – the more up to date the better
• The link to landing page must be seamless• Google Likes Links - one of the most
important factors in getting ranked• Inbound links to your website
Google Places
Example
If you sell locally, use Google Places – its free and gets you to the top of the local search results
• Add Social Media buttons to your email signature
• Make them prominent on your website• Run competitions• Use printable vouchers• Build an email list• Don’t spam, send them something they’ll
want to read
Using Video
KPI & SEO Measurement
• Why?• What can we measure?• Google Analytics• How do we measure?• What is important your business?
Website House Keeping• Google Analytics
• Google Webmaster Tools• Google Sitemaps
• How to measure your links: Majestic SEO
