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Who is Fake? Discover Astroturfing or Attempts of Fake Influence!
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Who is FAKE?��
Discover Astroturfing or Attempts of Fake Influence!�
��
Lutz Finger � Soumitra Dutta�MiningData.biz �
An Army of Bots�
$ 2.76 million
The Social Net �
The Social Net �
The Analytics�
The Problem�
ANY measurement (if useful)
Will be ATTACKED.
Mass Movement �
• Reach • Intention • Ease of Action
Mass Movement �
• Reach • Intention • Ease of Action
Mass Movement �Astroturf�
• Reach • Intention • Ease of Action
Bots 1.0 – Spammer going Social �@you malware.com @you-as-well malware.com D fresh-contact malware.com
Bots 1.0 – Spammer going Social �
10.000 messages in 4 month
@PeaceKaren
_25
Jacob Ratkiewicz et. al -‐ 2011
10.000 messages in 4 month
Bots 1.0 – Spammer going Social �
@PeaceKaren
_25
Jacob Ratkiewicz et. al -‐ 2011
Look for Un-Normal �Training: • @spam • Manual classification • Honey Pots
Look for Un-Normal �
Differences: • Time: Regular or Bursty • Heavy Hashtag Usage • Blacklisted URL • Spam Words • Few Friends
Grier et al. 2010 (Berkeley)
Training: • @spam • Manual classification • Honey Pots
Thus Social Networks acted…. �
Thus Social Networks acted…. �
2013
7% SPAM
2012 2011
20% detection
Detected but still Dangerous�
SMEAR Campaigns
Denial of INFORMATION
Bot 2.0 – Social Bots�
Analytics Tools Conversation Bots
More Human�
Social Friend @JamesMTitus
More Human�
Social Friend @JamesMTitus
More Human�
Social Friend @JamesMTitus
Knowledge Lajello
More Human�
Silent Influencer @Al_AGW
Social Friend @JamesMTitus
Knowledge Lajello
Can Bots do Astroturfing?�
Can Bots do Astroturfing?�
• Reach • Intention • Ease of Action
Can Bots do Astroturfing?�
INTENTION / INFLUENCE • Opinion leaders (Katz 1955) • Influentials (Merton 1968) • Mavens & connectors (Gladwell 2000)
• Reach • Intention • Ease of Action
Can Bots do Astroturfing?�
To create Intention Is not easy
• Reach • Intention • Ease of Action
Can Bots do Astroturfing?�
Readiness Multiple Sources Topic Dependence
• Reach • Intention • Ease of Action
To create Intention Is not easy
But it is NOT impossible�
But it is NOT impossible�Arjun M
ukherjee et.al.
Influence the News�50%
Influence the News�50%
55%
Influence the News�
0 20.000 40.000 60.000 80.000 100.000 120.000
N Korean leader Kim Jong-‐il dies
AnMmaNer atom trapped for first Mme, say scienMsts
Neutrinos beat light speed again
Earth-‐like planet found in the "habitable zone"
No rhinos remain in West Africa
Eurozone debt web: Who owes what to whom?
Writer Christopher Hitchens dies
BBC apology for Clarkson comments
'Witch's coNage' found in Pendle
In pictures: ApocalypMc Manchester
Social Media Index
Clicking Sharing CommenMng
50%
on the courtesy of
55%
Truth about the Truth�
Thus how to spot them?�INDIVIDUAL
• Not ‘loud’ • Might be human • Missing trainings data
Thus how to spot them?�
GROUP
• Similarity of group • Description, Focus,
Tweets…
INDIVIDUAL
• Not ‘loud’ • Might be human • Missing trainings data
Outlook �
• Arm’s length Race • Verification
• Avoid Training Spammer • The New Gatekeeper
Thanks�
MiningData.Biz
LutzFinger.com SoumitraDutta.com�
