決定 : 商業個案 , 教育與靈魂昇華Rosa Cheng07.27, 2013

Rosa Cheng

NTU EE & Info Mgmt Berkeley EE (2006

Fall) Bain & Company HK

office (2007-2009) Morgan Stanley

Equity Research (2009-2010.05)

DKSH (2010 June – present)

Biz case - background info

Took over greater China position Took 4 months to accept the position

Target – strengthen China team/ enhance product portfolio; turnaround, then double digit growth

Answer first (hypothesis, 80/20)

External – Market Internal – Product, Team

(sales, service, admin)

Assessment – 4 flaws we found

Gifts Travel plan Amkor case Stats ChipPac

Deal with 3 parties while an immediate project need to be taken care…

Supplier Customer Internal reporting line

What’s the meaning of life…support me to make decisions along my life…

Goal setting & Life credo Courage

In the end…

Turn to profitable the first year Supplier is happy Customer expand even more

rapidly the next year Original China head got fired

too…