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[email protected]/ [email protected] 2-10-15 K8F
2009462009226
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 1
PC
Flash
14
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28
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2
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15
Case StudyCase Study
Buzz
BuzzCase StudyWebCase Study
6
7
8
9
10
11
12 25
27
26
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 2
ID
P.1120092
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 3
1.
IT
Y1980
45%
901,0001
2. Twitter
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 4
1101,000UU
* 200812** Nielsen//NetRatings20089,
http://b.hatena.ne.jp/
* 90 1,319PC** 365MB*
http://d.hatena.ne.jp/
1
Copyright 2009 Hatena Co., Ltd. All Rights Reserved
ITIT623
IT60%
21%
8%
5%
IT
5%
asahi.com 8%
YOMIURI ONLINE
3%
MSN 2%
NIKKEI NET 2%
.jp 2%
5%
Yahoo!5%
livedoor
BP3%
ITmedia
23%
CNET 9%
Impress 8%
4%slashdot 2%
IT 8%
ITPro 8%
5
=4,549,7882005120088
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 6
WEB
Buzz
Q&A
50
10/
50
150500
Q&A
1,000
P.10
P.9
P.7
P.12
P.14
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 7
[ ] 20093302009628
31
10
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 8
Case Study: Brotherhood
Web
200WebPRWebWeb20092
http://d.hatena.ne.jp/brotherblog/
SOHOPR At your side
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 9
Case Study: Intuos3
Intuos3PR
31,0001410
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 10
Buzz
XXyyy
XX
XX
XX
XX
[ ] 20093302009628
Buzz
: 12
150
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 11
Case Study: ATOK Buzz
SOHOATOKPRATOK
41,500ATOKSaaSATOKATOKATOK
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 12
Case Study: PATAPON()Web
Web1
PSPPATAPON()
1PSP2
!
Fever--!!!
CL.
http://d.hatena.ne.jp/keyword/PATAPON
Copyright 2009 Hatena Co., Ltd. All Rights Reserved
PC
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 14
IT1UU
* 200812Nielsen//NetRatings20089
12 1%13-19 5%
20-2918%
40-4921%
5023%
60%
40%
30-3932%
0% 5% 10% 15% 20% 25% 30%
23%
12%
5%
17%
23%
13%
3%
0 - 299
300 - 499
500 - 699
700 - 999
1,000 1,199
1,200 1,399
4%1,400
6 20-49
700
44%
24%
16%
5%
4%
2%
2%
3%
**
**
27%
25%
13%
17%
IT65%
2%
7%
4%
5%
45%
45%
8%
12%
17%
10%
8%
* 90 1,319PC/ 365MB*
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 15
[ ] 20093302009628
imp.
750,000 40 25 0.33 1 2 -
1,000,000 30 20 0.20 2 4 -
1,500,000 20 15 0.10 4 4 -
1,000,000 50 40 0.40 1 2 -
1,200,000 40 35 0.29 4 4 -
500,000 15 10 0.20 4 4 -
3,700,000
70 60 0.16 2 1 2100
3,200,000
30 20 0.06 2 1 235
(pixels)
ALT
240X240 30KB FlashGIFJPEG 15 4 11 17
300X250 30KB FlashGIFJPEG 15 4 11 17
20 - - 4 11 - -
35 - - 4 11 - -
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 16
1
1/2
2
imp. 75imp./
[ ] 20093302009628
AD
AD
AD AD
25/40/
300250
gif/JPEG/Flash30KB 15
ALT 17
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 17
2/4
4
20/30/
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 100imp./
20[PR]
[ ] 20093302009628
AD
AD AD
AD
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 18
4/4
4
15/20/
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 150imp./
35[PR]
AD
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 19
1
1/2
2
40/50/
240240
gif/JPEG/Flash30KB 15
ALT 17
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 100imp./
AD
AD
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 20
4/4
4
35/40/
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 120imp./
35[PR]
[ ] 20093302009628
AD
AD 4
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 21
4/4
4
10/15/
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
AD
AD 4
imp. 50imp./
35[PR]
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 22
500UUQ&A
2/
1
60/70/
240240
gif/JPEG/Flash30KB 15
ALT 17
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 370imp./ 2100/
AD
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 23
2/
1
20/30/
418
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41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 320imp./ 235/
35[PR]
2
AD
AD 2
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved
Copyright 2009 Hatena Co., Ltd. All Rights Reserved*Nielsen//NetRatings20089
200812 25
720~30
7
69%
31%
10
16%
40
11%50
4%
60
1%
30
30% 20
37%
2030
au
44%au
48%
SoftBank8%
90 1,319PC*/ 365MB
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 26
PV
1/ PV
i-mode44 EZweb48 Softbank8
1
20/30/
418
imp.
41
imp.
http://hatenasales.g.hatena.ne.jp/
imp. 350imp./3
16 [PR]28
21
11
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 27
1/160imp./
15/20
i-mode
1/350imp./PV
i-mode44 EZweb48 Softbank8
20/30
3
1/160imp./
15/20
EZweb
1/330imp./
20/30
i-mode EZweb
SoftbankYahoo!
imp.
1
[ ] 20093302009628
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 28
418
2
6 imp.
42 : 50 1 : 100
13
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 29
Flash
URLFlash
stop15
on (release) {
if ((clickTAG.substr(0, 5) == "http:") or (clickTAG.substr(0, 6) == "https:")) {
getURL(clickTAG, targetTAG);
}
}
CPU
Flash3
SWF : Flash618/ FLA : Flash6 GIF : GIF
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 30
----
Copyright 2009 Hatena Co., Ltd. All Rights Reserved 31
NHK
GMONEC
NTTNTTKDDI
KDDI
NEC
jig.jp
hon.jp
PC
PC
PC
PC
PC
PC
PC
PC
PC
MB
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Copyright 2009 Hatena Co., Ltd. All Rights Reserved
32
http://hatenasales.g.hatena.ne.jp/