Social Media in Japan 2011 Spring

2011年6月30日木曜日

Facebook Twitter mixi GREE Mobage

men in their 30s and 40s simple, information-gathering deepen exchanges

membership nondisclosure nondisclosure 22,650,000 25,060,000 24,480,000

Active User 3,148.900 17,570,000 15,000,000 nondisclosure nondisclosure

Demographic men 30s and 40s men 30s men and women 30s men 20s and 30s men 20s and 30s

Pageview / Month nondisclosure nondisclosure 29,100,000.000 52,060,000,000 nondisclosure

Profile

anonymous autonym anonymous / autonym anonymous / autonym anonymous / autonym

Profile

company Name ◯ ◯ × category of business

Profile

old school ◯ ◯ × ×

Profile mail address disclosure nondisclosure nondisclosure nondisclosureProfile

phone Number disclosure nondisclosure nondisclosure nondisclosure

Profile

address up to street address up to municipal level prefecture and city prefecture and city

Profile

headshot ◯ ◯ ◯ avatar and photo avatar only

Search Friend

mail address ◯ ◯ ◯ × ×

Search Friend company ◯ × ◯ × ×Search Friend

school high school × elementary school × ×

Exchange

message ◯ ◯ ◯ ◯ ◯

Exchange

tweet ◯ ◯ 140 ◯ 150 ◯ 140 ×

Exchange

diary × × ◯ ◯ ◯

Exchangecommunity facebook page and group × community community circle

Exchangegroup ◯ × nondisclosure community nondisclosure community nondisclosure community

Exchange

viral likes,comment,share RT check × ×

Exchange

image share ◯ × ◯ ◯ ×

Exchange

calender ◯ × ◯ × ×

Game appli × appli ◎ ◎Search by other siterxh

only facebook page ◯ × × ×

Mobile Phone ◯ ◯ ◯ ◯ ◯Smart Phone ◯ ◯ ◯ ◯ ◯

location informationcheck in ◯ Add toTweet ◯ × ×

location informationcoupon ◯ × ◯ × ×

Social Media in Japan Comparative Table

2011年6月30日木曜日

6.3%

16.8%

26.4%24.6%

17.2%

8.7%

~19 20~29 30~39 40~49 50~59 60~

7.9%

24.3%

31.3%

20.3%

10.7%5.5% 8.6%

16.9%

27.4%

24.0%

14.4%

8.7%

age

Real world turned into virtual.

・News archive field

・Message

Deepen the exchange among the existing friendship.

・Anonymous but everyone

know who is who.・Community and hobby

oriented

Loosely-and-widely connected exchangeReal world + celebs + general public

・Search function enable the versatile

information gathering

2011年6月30日木曜日

0

5

10

15

20

12.0 12.5 13.014.0

13.0

17.8

3.0 3.0 3.04.4

6.0

8.0

Oct Nov Dec Jan Feb Mar

Twitter FacebookWhen the earthquake hit Japan, the number of the twitter users increased dramatically . Because twitter is autonomous environment for mobile and smart phones. Its dispersiveness facilitated transmission and reception of detailed information, in real time, among loosely connected unspecified users.

Perception toward Twitter changed like following after the earthquake

1 Portability and Immediacy2 Dispersiveness and Reliability of the information3 Cohesiveness

Better infrastructure for communication than mobile phone.Massive amount of the information dispersed from newly set government, newspaper and TV stations’ accounts. Dispersed good information built the empathy among the people.

million

2011年6月30日木曜日

The number of the mixi users in March marked the highest record;15 million users. It is the characteristic of mixi that women in 20’s account for the large portion of its users.The diary feature used to be the draw of the mixi.Now, the “voice” function similar to “tweet” is the most popular among the ever growing functions. Mixi resembles Facebook in appearance.The differences are :Message : message exchanged only within mixiFriend search : Search can trace back to elementary schoolName : Mixi doesn’t show real name.Compactness and exclusiveness is the feature of mixi.One of the weaknesses of mixi is its synch with external services.At the same time the function itself is self contained. Mixi is also weak in “real time”-ness.No pop up message sent and received immediately after any comment was made. And no chat function included.So it is easier for the third parties to develop application for Facebook rather than mixi.

News Section

News Release from various mediasincluding Yahoo! Topics.

Community Section

Sharing common topics with My Mixior non-My Mixi.

My Mixi Section

Check / Check In Section

“Check” is the function to share the favorite urls with My Mixi. ” Check in” is the function to share and notify their location like FourSquare.

Diary Section

Sharing the Diary, photos,DVD review and so on.

“Mai-miku”(My Mixi )is equivalent to Friends inFacebook.

Voiceis mixi’s equivalent to tweet.It allowssynch with Twitters.

2011年6月30日木曜日

GREE and mobage feature their “Social Game” : the platform for the game players can communicate through playing game. Their connection are purely virtual. Both companies are in the process of going oversea market.

・GREE has an orientation for diversifying their contents other than “social game”.

・mobage has an orientation for sticking to the “social game”.

mobage tie up with Yahoo! So Yahoo! ID(Yahoo! is the dominant figure in search engines in Japan. Not google!) can be used for PC version of their game platform. The company run the mobage is DeNA. DeNA deploys their social game business in Korea, China, U.S.A. and Netherlands.

Social Game

RPG Kaitou Rowaial -zeo Simulation Ramen Damasii RPG Gumdam Browaer Wars

Fishing Game Tsuri StaGREE has several functions like Diary, Group efforts for birthday, Photo Album, Review( tie-up with amazon), community and mail.

2011年6月30日木曜日

reference literature

Nikkei Trendy June 2011

2011年6月30日木曜日