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DORMITORY COM APARTMENT
MAJOR COMPETITORSMAJOR COMPETITORS
Ambal’s (Villa Jose)AnnieDelaiESSU DormitoryGoliLolitLuzMarizMekeniMendozaSalvaOthersOthers Others
LOCATION/ADDRESSTabunanMaypangdanMaypangdanESSU-CompoundMaypangdanTabunanMaypangdanMaypangdanMaypangdanESSU-CompoundMaypangdanMaypangdanTabunanBorongan (Sawang)
HIGHLIGHTS OF THE STUDY
Marketing Feasibility Management Feasibility Technical Feasibility Financial Feasibility
EXECUTIVE SUMMARYA. Proposed Name of the Business &
Description. Feel At Home Dormitory Com Apartment,
located at Brgy. Maypangdan Borongan City, Eastern Samar.
B. Types of Business Organization General Partnership
C. Initial Investment P 1, 951, 770 .00
D. Industry Market Share Capture 4% of its market.
DEMAND
The study shows that there is great demand for boarding houses, rooms for rent and similar businesses in the area because of the increasing number of students every year.
TABLE 1: DEMAND FOR THE LAST FIVE YEARS OF OPERATION
Source: ESSU Dormitory, Boarding Houses inside and outside the campus.
YEAR PAST ANNUAL DEMAND (BOARDERS)
2008 1,417
2009 1,488
2010 1,562
2011 1,640
2012 1,722
TABLE 2: PROJECTED DEMAND FOR THE NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED DEMAND
2013 76 1,722 1,798
2014 76 1,798 1,875
2015 76 1,875 1,951
2016 76 1,951 2,027
2017 76 2,027 2,103
SUPPLY
Given the number of beds that the boarding houses from within, outside and near ESSU can accommodate, the supply situation of the study was analysed
TABLE 3: SUPPLY FOR THE LAST FIVE YEARS
Source: EESU Dormitory, Boarding Houses (ESSU- Compound), Boarding Houses outside the campus.
YEAR PAST ANNUAL SUPPLY
2008 987
2009 1,038
2010 1,091
2011 1,144
2012 1,200
TABLE 4: PROJECTED SUPPLY FOR THE NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED SUPPLY
2013 53 1,200 1,253
2014 53 1,253 1,307
2015 53 1,307 1,360
2016 53 1,360 1,413
2017 53 1,413 1,466
DEMAND AND SUPPLY ANALYSIS
YEAR DEMAND
SUPPLYDEMAND –SUPPLY
GAP
PERCENTAGE
SHARED OF
UNFILLED
DEMAND
MARKET SHARE IN
THE INDUSTR
Y
2013 1,798 1,253 545 30% 4%
2014 1,875 1,307 568 30% 4%
2015 1,951 1,360 591 30% 4%
2016 2,027 1,413 614 30% 4%
2017 2,103 1,466 637 30% 4%
MARKET SHARE (2012)
32%
17%16%
14%
8%
5%4%
4%Boarding Houses in Maypangdan (out-Campus)
FEEL AT HOME DORMITORY COM APARTMENT
Boarding houses in Tabunan
Boarding Houses inside the campus(including the school dormitory)
Future Competitors
Others in Tabunan
Others in Maypangdan
Others in Borongan (Sawang)
GENERAL MARKETING PRACTICES
Boarding houses or room rental business nowadays is a trend in the business industry especially around the city of Borongan. Since the city is on the process of progress, businesses are expected to boom as it develops.
(Includes FUTURE COMPETITORS)
PROPOSED MARKETING PROGRAM
Service Location Pricing Promotion
PROPOSED ORGANIZATIONAL CHART
OWNERS/ MANAGERS
CARETAKER P 7300 .00
(P260 .00 per day)
FINANCIAL ASPECT
Total Projected Cost
FIXED ASSETS PETTY CASH FUND 2,000.00 LAND Ρ 250, 000.00 BUILDING 1,569,635.00 EQUIPMENT:
WALL FAN (1,180 x 8) 9,440.00 FIRE EXTINGUISHER (3,600 x 4) 14,400.00 FIRE ALARM (2,500 x 4) 10,000.00 TELEVISION (15,000 x 1) 15,000.00 REFRIGERATOR (20,000 x 1) 20,000.00 FLAT IRON (600 x 2) 1,200.00 Ρ 70,040.00
FURNITURE AND FIXTURE: BAMBOO SALA SET (3,500 x 4) 14,000.00 DINING SET (4,310 x 4) 17,240.00OTHERS 22,540.00 53,780.00
TOTAL FIXED ASSETS Ρ 1,945,456.00PRE-OPERATING COST PERMITS AND LICENSES 5,315.00 ADVERTISING AND PROMOTION 300 REGISTRATION FEE 700 6,315.00
TOTAL PROJECTED COST Ρ 1,951,770.00
RENT INCOME:2013-2018
NOTE 1: RENT INCOME (Bed)
Year No. of Rooms No. of Occupants
2013-2018 (5)
4 (24) 48 (288)
Rental Fee Per Month Rent Income
₱600.00 ₱172,800.00
NOTE 2: RENT IMCOME (Flat iron)
Year No. of Boarders Rent Per Hour
2013- 2018 48 P 50.00
Weeks Per Month
No. of Months Per Year
Rent Income
4 6 P 57,600.00
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