December 3 · 2009Cancun Is SafeCancun Quintana Roo, Mexico

¿Whatiswww.cancunissafe.com?

www.cancunissafe.com isaprojectthatwasbornoutofthenecessitytopromotethegoodimageofCancuna8ertheswineflucrisishit hardtheMexicantourismindustry;sohard thatitcausedahugedropinoccupa‐>on,andmassivelossesofjobs.

www.cancunissafe.com objec>ves are clear:to show theworld thereal image of Cancun,that of a safe,beau:ful& incredibledes:na:on,inordertohelpregainconfidencefromtourists, and fight backthene‐ga:veimagethatwascreated.Allthisthroughapersonal,young,differentpointofview.WethefoundersareyoungpeopleborninCancunthatknowitupsidedown.Weknowall thespots,eventheonesthatarenotsovisibleandknown,buts>llequallyifnotsome>mesmorebeau>fulthattheCancuneverybodyknowsof!Plus,we willmake this the most social and easy to usewebsite for Cancun ever. OurSocial Media Exper:seallowsustodo so!Theverytravelers,tourists,&fansofCancun ingeneralwill contributetocreateposi>vepromo>on,astheir inputwillbeavailableat allofourchannels,providingfutureCancunvisitorswithreal:‐meinforma:onfromrealpeoplethattheycantrust.

WehaveastrongSocialMediaKnowledge&Presence.Wehandlemul:pleSocialMediaChannelssuchas:

‐1Mainwebsite,www.cancunissafe.comThemainhuboftheproject.All ourSocialMediaChanels&Cam‐paignspointhere;theideaistomakeitthecentralpointofreferenceforsocial,real‐:meinforma:onaboutCancun,RivieraMaya&CostaMaya.WehavewidgetsshowingallourSocialMediaChannelshere.Wealsomakeiteasyforpeopleto followusandrepublishourar:clesandanycontentbyprovidingthemwitheasystepbystepsocialbuLonsthatmaketheworkofpublishingthear>cleattheirfacebookortwiterprofileeasyandquick,hencemakingmorepeoplechoosetodoit.WealsohaveaconstantWeatherChannelWidget thatshowsthecurrentweatherforecastforCancun.

‐1.Facebookpage

fromwherewekeepaconstant,fresh&updatedstreamofcontentandcontactwithourfans.

www.cancunissafe.com/facebook

www.cancunissafe.comwww.cancunissafe.com/facebookwww.twiOer.com/cancunissafe

info@cancunissafe.com

CANCUNISSAFE

‐2.TwiLeraccounts

fromwherewehavea communityof 3,800Followers (growingdaily)withprojec:on es:matesof thou‐sandsofmore followers in thenearfuture.Throughthese twiOer accountswe canblast anymessage wechooseto.Weusethemmainlytoprovidedaily,updatedinforma>onaboutthedes>na>onstheyrepresent,in this caseCancun and Puerto Morelos.MyPersonal Professional account is also used for marke>ngpur‐pousesbecauseIhavealargefollowingofSocialMediaProfessionals,TravelProfessionals,andleadsaswell.

hLp://twiLer.com/cancunissafehLp://twiLer.com/camilooleahLp://twiLer.com/mypuertomorelos

‐Wearecurrentlyinthefinishingtouchesforapersonal,facebook‐style,communityofleadsinterestedinallabout Cancun,wherewewill gather all thepeople interested in hearingabout news,deals,promo>ons,in‐forma>ononwheretogo,what todo,wheretoeat,what tobuy,what thelocalsdo,askotherfellowtrave‐lersand cancun enthusiasts,provide reviews,etc.Somethingsimilar to TripAdvisor (www.tripadvisor.com),throughdifferent intheinten>ons,butyoucangetagoodideabyseeingTripAdvisorandunderstandingwhattheydoy.Basicallyitsasocialcommunityof travelers,givingeachothersadvice,ra>ngtheplacestheyhavevisited,socializing,decidingwheretheywillgonext,etc.

hLp://community.cancunissafe.com

Howsuccessfulhastheprojectbeensofar?

Weliketosay:letthenumbersspeakforthemselves;wecelebratedourbarely4monthanniversary/OnNo‐vemberthe15th,2009,wecelebratedour barely5monthanniversarysincewelaunchedopera>ons,and inthisveryshort>mewehavethefollowingstats:

‐Over2,600visits(andcoun>ng)registeredtothewebsitethroughGoogleAnaly>cs(GA)

‐5,753pageviews(andcoun>ng)(GA)

‐TwiLerSocialComunity(twiLer.com)ofover3,800travel‐relatedusers;inconstantanddaily growth,withprojec>onsofthousandsofmorefollowersinmonthstocome.

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‐FacebookPageFanCommunityof316Fans(inconstantgrowth)

Wehavepresenceinmul>plesocialchannels:

This is real :me, fresh data. We can saywehave successfullyposi:oned ourproject in the Social MediaSphere.Withzerofinancial investmentinanymediapublicity.Allofourpublicitywasdonevirally,usingex‐clusivelyfree SocialMediaChannelslikeFacebookandTwiOer.We achievedthis inasimplebuthardway:simple becausetherereallyisnosecret,allyouhave todo isprovidegreatcontent,answeryour fans,treatthemwell,provide themwithfresh informa>on thatwillhelp them;hardbecauseall thatrequiresconstant,hardwork.

ByprovidingouruserswithextremelyeasysocialmediarepublishingbuLons,weincreaseourra:oof re‐publishedinforma:onthroughtheSocialMediaSphere.

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Howcantheprojectbemone:zed?

Thefirstphaseoftheprojectwasthe"seeding"phase;weposi>oned theproject intheSocialMediasphere,created noise about it, aOracted the aOen>on of thousands of followers, and are successfully building agrowingsocialdatabaseofcancun interested travel leads. Thevitaldifferencewith atradi:onalmarke:ngcampaignorleads list, isthat inourcase,thepeople followusbecausetheyfindourcontent interes:ng.Anymessageweblast will reach 100% of our database, because they are voluntarily subscribingto ourupdates.that'sahugedifferencewithatradi>onalemailblastofthousandsofrecipientsthatyoucantberea‐llysurehowmanyofthemwillreallyopenthemessage.

Nowweare in theposi>on tostartmone>zingdifferentbusinessmodelsfor theproject. Theseare someofthepossibili>es:

‐OnlineSalesofVaca:onPackages.Wepromoteyourvaca>onpackagesthroughallofour channels,effec>‐velybringingyousales.

‐OnlineSalesofEco‐Tours,Eco‐Excursions.Wehavealreadyorganizedaneco tour toacenoteintherivieramayaand itwasablast. Wewillkeep organizingtours&excursionsof thistype,tobeau>ful, notso knownspotsofCancun,RivieraandCostaMaya.

‐OnlineRoomSalethroughoursocialmediachannels.Wesellyourhotelroomsthroughallofourchannels.

‐LeadGenera:onforyourbusiness.Yougiveusyourproduct,wesendyouthepeople.

‐Strategic,segmentedSocialMediaMarke:ngcampaignconsul:ngservicesforyourbusiness.WeapplythesameknowhowweusedtobuildourcompanytohelpsuccessyoursintheSocialMediaSphere.

‐Promo:ontosmallbusinessesthroughoursocialmediachannels.Ifyourbusinessiss>llsmallandyoudonthaveabigbudget,wecans>llworktogetherbypromo>ngyourbusinessthroughourchannels.

‐Whateverelseyoucanthinkof,basically!

Itssimple,wehavealive,growing,socialdatabaseofCancun,RivieraMaya,&CostaMayaleads,allwene‐ed isyourproductorbusinesstodesignastrategyto introduceit tothem,andstartgenera:ngmorebusi‐nessforyou!

Ques:ons,comments,moreinforma:on?

Itwill be apleasureansweringanyofyour ques>ons.Pleasesend themto camilo.olea@cancunissafe.comandI'llgettothemasfastasIcan.

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