Hotel Performance | the world and China

CHAT - © 2014 STR Global www.strglobal.comCHAT - © 2014 STR Global www.strglobal.com

Hotel Performance | the world and ChinaCHAT Beijing 2014

Jesper Palmqvist, Area Director Asia Pacific Fiona He, Country Manager China

酒店表现概览世界与中国

CHAT - © 2014 STR Global www.strglobal.com

The world’s leading Hospitality Benchmark company

Aggregating key hotel metrics into valuable performance data !

Global client base ~50,000 hotels submitting performance data !

Industry standard used by all major hotel groups

APAC:+5,300 hotels!+1,000,000 rooms 全球范围内拥有超过5万家合作酒店，树⽴立标杆数据管理⾏行业

标准并为各⼤大酒店集团⼲⼴广泛采⽤用

全球领先的酒店数据服务提供机构


55 things to know 你需要知道的5件事

In 2013 SEA achieved highest KPI levels after AU/Pacific 2013年东南亚地区关键指标值表现仅次于太平洋地区

China growth in supply outpaced demand in 2013 for the first time since 2009 2013年中国酒店供给量涨幅5年间⾸首次超过需求量涨幅

Large RevPAR variations by city in China Upscale hotels 中国各城市⾼高端酒店每间可售房收⼊入有很⼤大差异

Indonesia pipeline growth - future supply gap decreasing vs China and India 印尼未来新增供给－未来供给与中国和印度差距逐渐缩⼩小

Beijing, Hong Kong, Singapore, Tokyo and Sydney - all expected to grow RevPAR in 2014

北京，⾹香港，新加坡，东京和悉尼2014年每间可售房收⼊入预期实现正值增⻓长


Global performance RevPAR －全球表现概览YE 2013, % Chg in USD, Europe in Euro － 2013年每间可售房收⼊入

+ 5.4% + 1.4% + 4.6%

APAC only continent declining YoY USD offsets countries like Japan, Thailand and Australia

- 4.3%South Korea!

China!!

India!Singapore

亚太区是唯⼀一出现同⽐比下降的区域⽇日本，泰国和澳⼤大利亚的表现受到来⾃自美元的影响


Global performance RevPAR －全球酒店表现概览YTD 2014 Feb, % Chg in USD, Europe in Euro 2014年1-2⽉月每间可售房收⼊入

+ 6.1% + 5.5% + 6.0%

A brighter picture on macro level USD offset aside - India and Thailand main reasons

- 2.0%

宏观层⾯面上情况更为乐观但亚太区，除了美元的影响，主要下降出现在印度和泰国


Spotlight Asia Pacific －亚太区表现概览2013 YE, RevPAR $, % Chg (USD) － 2013年每间可售房收⼊入

Central & South Asia!RevPAR $75 | -7.4%!

Driven by ADR

NorthEast Asia!RevPAR $71 | -5.9%!

Driven by ADR

SouthEast Asia!RevPAR $100 | +3.5%!

Both Occ and ADR

Pacific!RevPAR $124 | -3.4%!

Driven by ADR(NB! USD-AUD)


APAC Classes Occ and ADR －亚太区各级别酒店市场表现YE 2012 & 2013 (USD) and % change YoY －房价和⼊入住率同⽐比变化率 2013对⽐比2012

US$0

US$60

US$120

US$180

US$240

60%

62%

64%

66%

68%

70%

72%

74%

Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy

Occ 12 Occ 13 ADR 13

-0.9

-4.4

-4.4-5.0

-7.5

-0.9 +1.0 -0.4 -1.6 +0.7


APAC Room Supply/Demand % Change －亚太区表现概览12 months moving avg YE 2009 to Feb 2014 －滚动12个⽉月供给量和需求量变化率

-2%0%2%4%6%8%

10%12%14%16%

2010 2011 2012 2013 2014

Supply % Chg Demand % Chg

Demand growth on the rise again 需求量呈上升趋势


APAC Countries - Occ, ADR % Chg 亚太主要国家YE 2013, in local currency 2013年房价和⼊入住率变化率

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

India ChinaSouth Korea

SingaporeAustralia

PhilippinesThailand Japan Taiwan

Indonesia

Occupancy ADR

who’s driving rate? 谁在带动房价增⻓长？


YTD Feb 2014, in local currency － 2014年1-2⽉月房价和⼊入住率变化率

-18%-15%-12%-9%-6%-3%0%3%6%9%

12%15%18%

India ChinaSouth Korea

SingaporeAustralia

PhilippinesThailand Japan Taiwan

Indonesia

Occupancy ADR

significant shifts 显著变化

APAC Countries - Occ, ADR % Chg 亚太主要国家


中国 China


China - 中国CAGR 2007 - 2013 YE (CNY)

-7%-6%-5%-4%-3%-2%-1%0%1%2%3%4%5%6%7%

Occupancy ADR RevPAR Supply Demand


China Room Supply/Demand % Change －中国表现概览12 months moving avg YE 2010 to Feb 2014 －滚动12个⽉月供给量和需求量变化率

0%

5%

10%

15%

20%

25%

30%

2010 2011 2012 2013 2014

Supply % Chg Demand % Chg

Demand on the rise? 需求量增⻓长会持续保持增⻓长？


China －中国By class: YE 2012 and 2013, Occ, ADR with % Chg

各级别市场2013年房价和⼊入住率变化率

Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy

Occ 12 Occ 13 ADR 13

-2.3

-4.0

-0.3

-2.5-3.2 -0.3 -2.5 -3.2 -0.5

-1.6


China －中国Main Cities RevPAR % growth YE 2012 and 2013 - 主要城市可售房收⼊入同⽐比变化率

Chengdu!Ningbo!Wuxi!

Shenyang!Beijing!Suzhou!Sanya!Xian!

Wuhan!

Tianjin!Nanjing!

Chongqing!Guangzhou!Shanghai!

Hangzhou!Xiamen!

Shenzhen!

-10% to -20% -4% to -10% 0% to -3% +1% to +10%


China －中国RevPAR (Luxury-Upscale) growth and actual 主要城市⾼高端酒店市场每间可售房及变化率

-30%

-20%

-10%

0%

10%

Wuxi

ShenyangTianjin

ChongqingNingbo Xian

SuzhouNanjing

Wuhan

Chengdu

HangzhouXiamen

Beijing

Shanghai

Guangzhou

ShenzhenSanya

RevPAR Growth RevPAR


-18%

-15%

-12%

-9%

-6%

-3%

0%

3%

2011 2012 2013

Transient Group

Segmentation －细分市场RevPAR growth YoY - Beijing, Shanghai, Guangzhou, Shenzhen

每间可售房收⼊入变化率－北京，上海，⼲⼴广州，深圳


Revenue Generator Index (RGI) on YE 2008

0.7

0.8

0.9

1

1.1

2008 2009 2010 2011 2012 2013

USA Europe China

收⼊入指数变化趋势


Outlook前景展望


Branded vs. Unbranded

Mega Brand

AwesomeFamily

Europe & South America

North America 65% - 35%57% - 43%47% - 53%40% - 60%36% - 64%

Middle EastAsia Pacific

Africa

品牌酒店 vs. ⾮非品牌酒店

欧洲和南美

北美中东亚太

⾮非洲

(Batman)(Mr Brand)


Global Pipeline －全球筹建项⺫⽬目概览Pipeline % increase # of rooms 房间数增⻓长率

+7%

+22%

+3%

+37%+7% +14%


Pipeline by Class - 各级别酒店筹建项⺫⽬目概览

China

India

Indonesia

Malaysia

Thailand 14%

51%

33%

10%

8%

8%

12%

19%

12%

2%

49%

22%

34%

43%

40%

29%

16%

14%

35%

50%

Luxury & Upper Upscale Upscale & Upper Midscale Midscale & Economy Unaffiliated

Chain Scale Active Pipeline

15% !

25% !

33% !

22% !

9%

Top 5 Pipeline countries, Supply increase % of existing Jan 2014 未来新增供给最多的前五⼤大国家

有效新增供给


Pipeline - Growth status 筹建项⺫⽬目概览China | India | Indonesia - Supply growth 中国印度和印尼未来供给增⻓长趋势

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Indonesia India Ratio China

17% 16%

13%

12%

12%13%

14%

CAGR 3.8%

CAGR 11.9%

CAGR 10.3%

CHAT - © 2014 STR Global www.strglobal.comOccupancy % Change

ADR

% C

hang

eOccupancy & ADR % Change 2013 YE - 房价和⼊入住率变化率

Occupancy - ⼊入住率

Market Forecast - 市场预测

.


everything is awesomein 2014..?

2014年⼀一切都很美好..?


Market Forecast －市场预测Occupancy & ADR % Change 2014 forecast 2014年房价和⼊入住率变化率

ADR

% C

hang

e

Occupancy % Change

Rates to drive RevPAR - 房价是驱动每间可售房收⼊入增⻓长的动因


0%

5%

10%

15%

20%

25%

30%

YE2009 YE2010 YE2011 YE2012 YE2013 YE2014f YE2015f YE2016f

DemandGDP

China Demand vs GDP - 中国需求量与GDP发展趋势


One more thing…

还有⼀一件事…


Global P&L 2012 - 全球各个区域 Regional performance 2012 % Change

-9

-6

-3

0

3

6

9

12

Asia Pacific ($) Americas ($) Europe (€) Middle East & Africa ($)

Occupancy ADR RevPAR GOPPAR


P&L 2012 - 中国酒店盈利数据 China P&L performance 2012 % Change

-3%

0%

3%

6%

9%

12%

Total Revenue Dept. Expenses Undist. Expenses GOP Net Income Total Payroll

+8% +10% +10% +5% +12%-3%


55 things to know 你需要知道的5件事

In 2013 SEA achieved highest KPI levels after AU/Pacific 2013年东南亚地区关键指标值表现仅次于太平洋地区

China growth in supply outpaced demand in 2013 for the first time since 2009 2013年中国酒店供给量涨幅5年间⾸首次超过需求量涨幅

Large RevPAR variations by city in China Upscale hotels 中国各城市⾼高端酒店每间可售房收⼊入有很⼤大差异

Indonesia pipeline growth - future supply gap decreasing vs China and India 印尼未来新增供给－未来供给与中国和印度差距逐渐缩⼩小

Beijing, Hong Kong, Singapore, Tokyo and Sydney - all expected to grow RevPAR in 2014

北京，⾹香港，新加坡，东京和悉尼2014年每间可售房收⼊入预期实现正值增⻓长


Thank You 谢谢Jesper Palmqvist | Fiona He STR Global +86 10 8518 2438 www.strglobal.com

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Hotel Performance | the world and China