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HOW TO MAKE STRATEGIC CHOICES, INSPIRED BY CASE STUDIES: CAESAR

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A New Pricing Model For Restaurants Inspired By Theater And Opera

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Inspire1

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Document Solutions From Cases2

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Develop Your Analog Solution3

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Validate Suitability of Solution4

Does the solution suit us?Does it solve the problem?Does it cause other problems in our organization?

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Making Analogies with Case Studies

My Problem

Source of Inspiration:

Problem

My Solution

Source of Inspiration:

Solution

Step 1

Step 3

Step 2 Step 4Document Solutions from Cases

Search for Analogous Problem

Define Analogous Solution

Validate: Does Solution Solve Problem?

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

How Was Caesar Group Inspired by Casestudies

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Caesar’s Problem: Basic Service And Premium Service Under One Brand And One Sales Organization

Caesar Experts Time-Value Projects

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Analogous Problem: Toyota As A Source of Inspiration

Option 2:Two Brands, Two

Dealerships

Option 1:One Brand, One Dealership

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Solution: Premium Position Can Only Be Achieved With Separate Brand and Separate Dealerships

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Caesar Launched New Brand For Premium Service And Separated The Sales Organization

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

How Did Toyota-Lexus Inspire The Caesar Group?

One brand and one sales team

for two different propositions

ToyotaLexus

Two brands and two sales teams

≠ Brands≠ Dealers

Step 1

Step 3

Step 4

Toyota solved this with Lexus

as a separate brand and

sales channel

Toyota had an analogous problem

Caesar should set up two brands and two sales

teams

This solution would solve the problem for us

Step 2

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

HOW WINNERS MAKE CHOICES

A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

HOW TO MAKE STRATEGIC CHOICES, INSPIRED BY CASE

STUDIES: CAESAR GROUP