Innovative Business Strategies, Tactics and Tools for Top Advisors

Innovative Business Strategies, Tactics and Tools

for TOP ADVISORS

January 10, 2012Webinar

Equanicity Resources, All Rights Reserved, January 10, 2012

When asked the secret to his success, Wayne Gretzky the

great hockey player, responded, “A good hockey player plays where the puck

is. A great hockey player plays where the puck is going

to be.”Equanicity Resources, All Rights Reserved, January 10, 2012

Peter Drucker,Business Consultant and Author

“The future belongs to those who create it.”

Equanicity Resources, All Rights Reserved, January 10, 2012

It is unlikely that you will outthink the current

economy or your typical competitors by thinking,

reacting and behaving like MOST PEOPLE.

Equanicity Resources, All Rights Reserved, January 10, 2012

Equanicity Resources, All Rights Reserved, January 10, 2012

As soon as you let average people know that you are

thinking and acting differently from them, you

will encounter RESISTANCE.

Equanicity Resources, All Rights Reserved, January 10, 2012

Equanicity Resources, All Rights Reserved, January 10, 2012

Exceptional people ALWAYS encounter resistance from

people who think and act in average ways.

Innovation and competitive advantages begin with new AWARENESS or the vision to

either perceive something that is invisible to others or to see a new application for something

commonly perceived by others.

Equanicity Resources, All Rights Reserved, January 10, 2012

Which will you choose?1. See what is now invisible to

almost everyone else.2. Create a new application for

something commonly available.3. Think and act very similarly to

just about everyone else and pretend that you are special or unique.

Equanicity Resources, All Rights Reserved, January 10, 2012

Unique ProductsVs.

Uncommon Wisdom

Equanicity Resources, All Rights Reserved, January 10, 2012

Equanicity Resources, All Rights Reserved, January 10, 2012

Uncommon wisdom has been commonly available (in writing) since the advent of

written language. The question is this:

Will you choose to be a conduit or will you surrender

that role to a competitor?

You do not have to be an original source. Discerning people will be very happy with you even if you are

merely an effective conduit.

Equanicity Resources, All Rights Reserved, January 10, 2012

“Man’s mind, once stretched by a new idea, never regains it’s original

dimension.”Oliver Wendell Holmes

Equanicity Resources, All Rights Reserved, January 10, 2012

Tactics

1. Stretch the imagination, the possibilities, the vision, the joy, the fulfillment and the sense of significance for all of your clients, prospects, referral sources, colleagues, readers, listeners, viewers, etc.

Equanicity Resources, All Rights Reserved, January 10, 2012

Tactics (continued)

2. Clarity3. Kindness4. Listen more, sell less

Solve more, be more helpful

Equanicity Resources, All Rights Reserved, January 10, 2012

Tactics (continued)

5. No Coercion6. No Force7. No Condescension8. Educate and Elevate

Equanicity Resources, All Rights Reserved, January 10, 2012

Tools

1. New attitude, i.e. teacher, conduit and innovator instead of transactional salesperson.

2. Writings from you and or others who are conduits or originators of uncommon wisdom.

Equanicity Resources, All Rights Reserved, January 10, 2012

Tools (continued)

3. Videos4. Receptions and book signings5. Retreats6. Webinars7. Social media

Equanicity Resources, All Rights Reserved, January 10, 2012

Innovation occurs when you get to the

future ahead of everyone else.

Equanicity Resources, All Rights Reserved, January 10, 2012

Upcoming Events

AM&AA Winter Conference: Collaborating for Success

January 17-19, 2012 in Las Vegas, NV

Macro Strategic Planning® 2012

February 17, 2012 in Marina Del Rey, CA

Equanicity Resources, All Rights Reserved, January 10, 2012

Upcoming EventsBusiness Innovation 2012 – Growing

Your Business in Turbulent TimesMarch 15, 2012 in Los Angeles, CAMacro Strategic Planning ®

Certification CoursesPhase 1: June 2012Phase 2: Sept 2012

Equanicity Resources, All Rights Reserved, January 10, 2012

You are INVITED to connect with us Website: www.equanicity.comTwitter: www.twitter.com/ElephantGuideEmail: bwright@equanicity.comPhone: 855-809-9006 (toll free)

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