Twitter For Lawyers

Internet 2.0 and the Law: Twitter

StopPoliticalCalls.orgShaun Dakin: CEO & Founder

05/21/2009

Agenda

• Twitter (social media) – What is it?• Twitter and Lawyers• Twitter Tips• Discussion And Questions

Why Twitter?

Lawyers Using Twitter Today

Twitter? Tweet?What Are You Doing? 140c

1. Micro-blogging2. Broadcast Instant Messaging3. A time sink

Twitter Basics

• Twitter – Twitter.com• To Tweet – The act of Twittering in 140 characters• To Follow – To follow someone on Twitter• Follower – Someone who follows you• @Replies – People who “talk” directly to you vs.

broadcast thoughts = – @IsCool what do you think about lawyers?

• Direct Messages – Like email• Favorites – bookmarking specific Tweets

My Twitter Account: @EndTheRoboCalls

The Worldwide Conversation

• Twitter is Great for open conversations

Twitter Search: Where You Listen To The Conversation

How Do You Start?

• Just Do It. Free. Twitter.com• How do I get people to care?– Be authentic (no spamming, self promotion)– Be interesting (remember high school)– Be conversational – Follow people that you are interested and may be

interested in you– Engage with people that contact you– Answer Questions

How Do You Get Others To Listen?

• ReTweet other people’s Tweets (like forwarding an email)

What to ReTweet

• Whatever you think others will be interested in.– News– Tips– How To– Breaking News– Anything

What to ReTweet

• Whatever you think others will be interested in.

Add Value By Asking and Answering Questions

• I asked my followers a question this week:

How Often?

• As much as you care to. Seriously. – People will either listen or not

Hashtags Are The Key To Following The Worldwide Conversation

• Hashtags - #WhatEverYouWantToPutHere• Used with Twitter Search to monitor

conversations• Like “tags” on webpages and blogs• Very event driven– Elections (#VoteReport)– Crisis (#Mumbai)– Movies / TV (Idol)

Twitter Search and HashTags

Twitter and Law

How Many Lawyers On Twitter?

Law Firms on Twitter

http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/

Womble Carlyle

McDermott

Tools and Tips

Don’t Do It, seriously

• Social Media Takes Time, Lot’s Of It

• You Must Be Engaged– Immediately and authentically

• Resource Allocation Decisions – Can’t be an intern

Twitter Tools - TweetDeckWhat: Visualize multiple searches and create groups

Twitter Tools - HootSuiteWhat: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.

Twitter Tools - TweetLaterWhat: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow

Twitter Tools - TwitterfeedWhat: Automatically update your Twitter account with your blog posts.

Twitter Search And Variants

My Favorite - Twazzup

Questions

• Contact Information: – Shaun Dakin: dakinshaun@gmail.com– Twitter:• @EndTheRobocalls (Business)• @IsCool (Personal)

– 703.201.1146 (no robo calls please)– Facebook, Linkedin, Friendfeed, etc…