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ON/OFFLINE SHOPPING
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 02
:
20
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 03
10 8 5~6 .
50% , 20 80% .
20 .
(Individualism)
, .
.
20
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 04
-
20 (33.0%) ,
(24.7%)>(18.0%)>(17.5%) .
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 05
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 06
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 07
-
,
, 20
CJ 242%
20 80% ,
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 08
-
, 20 , .
, 20 97.2%
SNS .
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 09
,
,
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 10
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 11
-
(Individualism)
. . .
20
, .
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 12
-
:
20~25 8
33
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 13
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 14
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 15
-
:
- .
- .
- .
- .
- .
- .
- .
- 90%
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 16
-
1. ?
2. ?
3. ?
4. / ?
5. ?
5-1. ?
: 3-4. .
: 4-5
: . .
.
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.
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:
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:
: .
: .
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6. ?
7. /
8. ?
8-1.
9. ?
9-1) ?
24
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 17
-
23
1. ?
2. ?
3. ?
4. / ?
5. ?
5-1. ?
: .
: . 2-3
: .
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:
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6. ?
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8. ?
8-1.
9. ?
9-1) ?
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 18
-
1. ?
2. ?
3. ?
4. / ?
5. ?
5-1. ?
: 2~3
: 4~5
: .
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:
:
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: .
:
:
: .
: .
6. ?
7. /
8. ?
8-1.
9. ?
9-1) ?
22
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 19
-
22
1. ?
2. ?
3. ?
4. / ?
5. ?
5-1. ?
:
: .
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:
.
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6. ?
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8-1.
9. ?
9-1) ?
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 20
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 21
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 22INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING
.
.
.
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 23
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 24
+ :
:
:
. .
LED
.
.
.
.
.
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 25
PERSONA
:
: 22
:
Ultimate goal : .
Specification :
3.
. 3
, .
.
. .
.
.
.
.
.
.
Personas characteristic :
Primary use : Goal : Influence : Frustration & Pain point :
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 26
PERSONA
:
: 25
:
Ultimate goal : .
Specification :
.
.
.
.
.
.
.
.
.
.
Personas characteristic :
Primary use : Goal : Influence : Frustration & Pain point :
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 27
-
1.
.
2.
.
3.
.
4. ,
,
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 28
-
1.
.
2.
.
3.
.
4.
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 29
TASK MODEL
:
: 22
:
..?
! !
?
?
?
3. .
3 ,
.
.
. .
.
.
+
!
?
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 30
TASK MODEL
:
: 25
:
..
..?
?
..
S !
.
.
.
.
.
.
!
!
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 31
- ,
.
.
- :
.
- :
.
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 32
-
.
()
.
Activate Mirror ID
, .
'' , , , .
,
.
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 33
,
,
.
.
.
. .
-
or
'' ,
''
.
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 34
SNS
X X O
X O X
X O X
O X X
X O O
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 35INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING
2 X 2
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 36
-
()
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 37
-
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 38
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 39
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 40
INTERACTIVE MEDIA DESIGN ON/OFFLINE SHOPPING 41
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