Branded Content - Jonas Nouwen - Marcom11

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Advertising Branded contentNon-spot Productplacement

Brand Ownership of creation

TV Spot

Print ad

Banner

Outdoor

TV Billboard TV program

Movie

Games

Advertorial

Brand: concept by ad agency

Format Tv programmeFormat EventFormat FilmFormat GameFormat WebsiteMusic Rights

Medium: paid for space &‘attention’

Brand: adding logo to excisting entertainment property

Medium: paid for co development

Brand: owner creative idea

Medium: controlled by brand

Marketing communication type

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bron: Jonas Nouwen & Peter Horrselenberg

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