Inside3DPrintingSantaClara_JoshJacobson

Why You Need A 3D Printing

StrategyThe New Protocol for Business

Presented By: Josh Jacobson, CEO Viktorianjosh@viktorian.com

Overview

Overview

• Companies that are out of business and don’t even know it yet

Overview

• Companies that are out of business and don’t even know it yet

• 3D printing business strategies

Overview

• Companies that are out of business and don’t even know it yet

• 3D printing business strategies• Case studies, problems & solutions

Why Does 3D Printing Matter For Businesses?

Why Does 3D Printing Matter For Businesses?

• Competitive advantage

Why Does 3D Printing Matter For Businesses?

• Competitive advantage• Rapid prototyping

Why Does 3D Printing Matter For Businesses?

• Competitive advantage• Rapid prototyping• Customer demand

Why Does 3D Printing Matter For Businesses?

• Competitive advantage• Rapid prototyping• Customer demand• Reduced expenses oMaterialoLaboroPrint what’s needed when needed

What’s Your 3DP Strategy?

• If you don’t have a STRATEGY all you have is a PROBLEM

What’s Your 3DP Strategy?

What’s Your 3DP Strategy?

• If you don’t have a STRATEGY all you have is a PROBLEM

• Did you have an internet strategy in 1994? Do you have one now?

• If you don’t have a STRATEGY all you have is a PROBLEM

• Did you have an internet strategy in 1994? Do you have one now?

• Do you have a 3D Printing Strategy now that its 2014?

What’s Your 3DP Strategy?

The Internet Protocol

The Internet Protocol• The internet is a protocol that solves

numerous business problems

The Internet Protocol• The internet is a protocol that solves

numerous business problems• Businesses that implemented an

internet strategy early became winners

The Internet Protocol• The internet is a protocol that solves

numerous business problems• Businesses that implemented an

internet strategy early became winners

• Companies that ignored the internet protocol or were late to the game became the losers

The New Protocol

The New Protocol• 3D printing is the new protocol

The New Protocol• 3D printing is the new protocol• Do you have a plan to implement a 3D printing strategy?

The New Protocol• 3D printing is the new protocol• Do you have a plan to implement a 3D printing strategy?

If there’s one take away here, it’s:

The New Protocol• 3D printing is the new protocol• Do you have a plan to implement a 3D printing strategy?

Be Smarter Than You Were When The Internet

Started

Ok, I Want To Be Smarter

What Do You Mean By Strategy?

Strategy = Objectives + Goals

Strategy = Objectives + Goals

• Goals are numbers oHockey Goals, % Turnover, net

profit

Strategy = Objectives + Goals

• Goals are numbers oHockey Goals, % Turnover, net

profit• Objectives are achievable conceptso Increase sales, reduce costs

Strategy = Objectives + Goals

• Goals are numbers oHockey Goals, % Turnover, net

profit• Objectives are achievable conceptso Increase sales, reduce costs

• You have to have these two elements in mind or you can’t have a strategy

What Are Some Strategies?

What Are Some Strategies?

• Cost Saving Strategy

What Are Some Strategies?

• Cost Saving Strategy• Client Engagement

What Are Some Strategies?

• Cost Saving Strategy• Client Engagement• Client Acquisition

What Are Some Strategies?

• Cost Saving Strategy• Client Engagement• Client Acquisition• Client Development

What Strategy Are You Interested In?

What Strategy Are You Interested In?

• I can’t tell you that, this is your movie

What Strategy Are You Interested In?

• I can’t tell you that, this is your movie• It’s also dangerous, you’ll get a

bookshelf strategy

What Strategy Are You Interested In?

• I can’t tell you, this is your movie• It’s also dangerous, you’ll get a

bookshelf strategy• If you outsource the strategic planning

function, you will not buy into it

Our 3DP Strategic Process

Our 3DP Strategic Process

• Discovery: Problems in manufacturing

Our 3DP Strategic Process

• Discovery: Problems in manufacturing

• Identify: What the customer wants

Our 3DP Strategic Process

• Discovery: Problems in manufacturing

• Identify: Who is the customer• Gather: Data, Research and

Numbers

Our 3DP Strategic Process

• Discovery: Problems in manufacturing• Identify: Who is the customer• Gather: Data, Research and Numbers

• Iterate: Prototype, talk to the customer

Our 3DP Strategic Process

• Discovery: Problems in manufacturing• Identify: Who is the customer• Gather: Data, Research and Numbers

• Iterate: Prototype, talk to the customer• Test: Finished product or Iterate again

Customer Development

Customer Development

DIG IT?

Customer Development

• Get out of the building, gather data

Customer Development

• Get out of the building, gather data• Listen to the customers’ problems

Customer Development

• Get out of the building, gather data• Listen to the customers’ problems• Improve the design based on

customer insight

Customer Development

• Get out of the building, gather data• Listen to the customers’ problems• Improve the design based on

customer insight• Hit the print button, get new

feedback immediately

Case Study:

Case Study:

Viktorian Guitars

…But They Were A Nightmare to Produce

Manufacturing Problems

Manufacturing Problems• Expensive molds

Manufacturing Problems• Expensive molds• Delicate tooling

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs• Limited customization options

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs• Limited customization options• Fulfillment takes up to 6 months

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs• Limited customization options• Fulfillment takes up to 6 months • Order backlogs

Realign with Customers

Realign with Customers

• Networking, Association of 3D Printing

Realign with Customers

• Networking, Association of 3D Printing

• Our customers don’t just want guitars

Realign with Customers

• Networking, Association of 3D Printing

• Our customers don’t just want guitars

• We make, sell and deliver “Cool”

Our 3D Printing Solution

Our 3D Printing Solution

• No molds, tooling or expertise required

Our 3D Printing Solution

• No molds, tooling or expertise required

• Reduced labor costs by 70%

Our 3D Printing Solution

• No molds, tooling or expertise required

• Reduced labor costs by 70%• Unlimited customization options

Our 3D Printing Solution

• No molds, tooling or expertise required

• Reduced labor costs by 70%• Unlimited customization options• Takes 19 hours to print

Our 3D Printing Solution

• No molds, tooling or expertise required

• Reduced labor costs by 70%• Unlimited customization options• Takes 19 hours to print• Marginalized inventory carrying costs

Our 3D Printing Solution

• No molds, tooling or expertise required

• Reduced labor costs by 70%• Unlimited customization options• Takes 19 hours to print• Marginalized inventory carrying costs• Satisfied customers with a one-of-a-

kind “Cool” guitar