Inside3DPrintingSantaClara_JoshJacobson

Why You Need A 3D Printing

StrategyThe New Protocol for Business

Presented By: Josh Jacobson, CEO [email protected]

Overview

Overview

• Companies that are out of business and don’t even know it yet

Overview


• 3D printing business strategies

Overview


• 3D printing business strategies• Case studies, problems & solutions

Why Does 3D Printing Matter For Businesses?


• Competitive advantage


• Competitive advantage• Rapid prototyping


• Competitive advantage• Rapid prototyping• Customer demand


• Competitive advantage• Rapid prototyping• Customer demand• Reduced expenses oMaterialoLaboroPrint what’s needed when needed

What’s Your 3DP Strategy?

• If you don’t have a STRATEGY all you have is a PROBLEM




• Did you have an internet strategy in 1994? Do you have one now?


• Did you have an internet strategy in 1994? Do you have one now?

• Do you have a 3D Printing Strategy now that its 2014?


The Internet Protocol

The Internet Protocol• The internet is a protocol that solves

numerous business problems


numerous business problems• Businesses that implemented an

internet strategy early became winners


numerous business problems• Businesses that implemented an

internet strategy early became winners

• Companies that ignored the internet protocol or were late to the game became the losers

The New Protocol

The New Protocol• 3D printing is the new protocol

The New Protocol• 3D printing is the new protocol• Do you have a plan to implement a 3D printing strategy?


If there’s one take away here, it’s:


Be Smarter Than You Were When The Internet

Started

Ok, I Want To Be Smarter

What Do You Mean By Strategy?

Strategy = Objectives + Goals


• Goals are numbers oHockey Goals, % Turnover, net

profit



profit• Objectives are achievable conceptso Increase sales, reduce costs



profit• Objectives are achievable conceptso Increase sales, reduce costs

• You have to have these two elements in mind or you can’t have a strategy

What Are Some Strategies?


• Cost Saving Strategy


• Cost Saving Strategy• Client Engagement


• Cost Saving Strategy• Client Engagement• Client Acquisition


• Cost Saving Strategy• Client Engagement• Client Acquisition• Client Development

What Strategy Are You Interested In?


• I can’t tell you that, this is your movie


• I can’t tell you that, this is your movie• It’s also dangerous, you’ll get a

bookshelf strategy


• I can’t tell you, this is your movie• It’s also dangerous, you’ll get a

bookshelf strategy• If you outsource the strategic planning

function, you will not buy into it

Our 3DP Strategic Process


• Discovery: Problems in manufacturing



• Identify: What the customer wants



• Identify: Who is the customer• Gather: Data, Research and

Numbers


• Discovery: Problems in manufacturing• Identify: Who is the customer• Gather: Data, Research and Numbers

• Iterate: Prototype, talk to the customer


• Discovery: Problems in manufacturing• Identify: Who is the customer• Gather: Data, Research and Numbers

• Iterate: Prototype, talk to the customer• Test: Finished product or Iterate again

Customer Development


DIG IT?


• Get out of the building, gather data


• Get out of the building, gather data• Listen to the customers’ problems


• Get out of the building, gather data• Listen to the customers’ problems• Improve the design based on

customer insight


• Get out of the building, gather data• Listen to the customers’ problems• Improve the design based on

customer insight• Hit the print button, get new

feedback immediately

Case Study:

Case Study:

Viktorian Guitars

…But They Were A Nightmare to Produce

Manufacturing Problems

Manufacturing Problems• Expensive molds

Manufacturing Problems• Expensive molds• Delicate tooling

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs• Limited customization options

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs• Limited customization options• Fulfillment takes up to 6 months

Manufacturing Problems• Expensive molds• Delicate tooling• Expertise in composites required • High labor and material costs• Limited customization options• Fulfillment takes up to 6 months • Order backlogs

Realign with Customers


• Networking, Association of 3D Printing



• Our customers don’t just want guitars



• Our customers don’t just want guitars

• We make, sell and deliver “Cool”

Our 3D Printing Solution


• No molds, tooling or expertise required



• Reduced labor costs by 70%



• Reduced labor costs by 70%• Unlimited customization options



• Reduced labor costs by 70%• Unlimited customization options• Takes 19 hours to print



• Reduced labor costs by 70%• Unlimited customization options• Takes 19 hours to print• Marginalized inventory carrying costs



• Reduced labor costs by 70%• Unlimited customization options• Takes 19 hours to print• Marginalized inventory carrying costs• Satisfied customers with a one-of-a-

kind “Cool” guitar

Documents

Inside3DPrintingSantaClara_JoshJacobson