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is for everybody . . Why YouTube ?. It’s easy It’s free It’s effective It’s a great way to tell a story. When to YouTube. Allows you to visually tell a story Encourages user interaction Reach is significant - can go viral Media use (no more B roll) - PowerPoint PPT Presentation
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is for everybody.
Why YouTube ?
• It’s easy• It’s free• It’s effective• It’s a great way to tell a story
When to YouTube
• Allows you to visually tell a story• Encourages user interaction• Reach is significant - can go viral• Media use (no more B roll)• Allows use of existing agency website to assist
with additional background information
When not to YouTube
• To show the winner of “Best decorated cubicle for the holidays”
• Just because the other directors are doing it• Blabbing is bad – have a reason and purpose
Photo with words
Other considerations
• Production is key• Policy• Captions and transcripts• Comments• Be sure you’re using the right tool
for the message
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