is for everybody.

Why YouTube ?

• It’s easy• It’s free• It’s effective• It’s a great way to tell a story

When to YouTube

• Allows you to visually tell a story• Encourages user interaction• Reach is significant - can go viral• Media use (no more B roll)• Allows use of existing agency website to assist

with additional background information

When not to YouTube

• To show the winner of “Best decorated cubicle for the holidays”

• Just because the other directors are doing it• Blabbing is bad – have a reason and purpose

Photo with words

Other considerations

• Production is key• Policy• Captions and transcripts• Comments• Be sure you’re using the right tool

for the message

Want to know more?

• Email: communications@dis.wa.gov