JK2 Capabilities (2016)

JK SQUAREDSTRATEGIC MARKETING PARTNERS

WHO IS JEFF GOLDSCHER

• 20+ YEARS OF ADVERTISING & MARKETING EXPERIENCE IN BRANDING, DIRECT MARKETING AND SPORTS

• GRADUATE: MEDILL SCHOOL OF JOURNALISM AT NORTHWESTERN UNIVERSITY

• AFTER ALMOST A DECADE OF TRAINING AT DONER, GREY AND DDB; MORE THAN 12 YEARS OF EXPERIENCE OWNING/OPERATING SMALL MARKETING AGENCIES

• FINALIST: ERNST & YOUNG MARYLAND ENTREPRENUER OF YEAR; SMART CEO FUTURE 50; WINNER OF DIAMOND, GOLD & SILVER ECHO AWARDS, MULITPLE ADDY AWARDS

WHO IS JK SQUARED?

• NOT A “TRADITIONAL” ADVERTISING AGENCY

• TEAM OF INDIVIDUALS BRINGING DIFFERENT MARKETING DISCIPLINES TOGETHER TO CREATE CUSTOMIZED SOLUTIONS SOLVING UNIQUE CLIENT CHALLENGES

• TEAM HAS MORE THAN A DECADE OF PROVIDING INDEPENDENT AGENCY SOLUTIONS FOR SOME OF THE LARGEST BRANDS IN THE US

• OUR BACKGROUND IS BUILT ON STRONG TRADITIONAL MARKETING EXPERIENCE, APPLIED ACROSS A RANGE OF MEDIA SOLUTIONS

WHAT WE DO AT JK SQUARED

BRAND DEVELOPMENT

DIRECT MARKETING & ADVERTISING

SOCIAL & DIGITAL MEDIA

SPORTS MARKETING

• OUR TEAM IS EMBEDDED INTO YOUR MARKETING DEPARTMENT• WE ACT AND THINK LIKE THE INTERNAL TEAM, WHILE BRINGING OUTSIDE

IDEAS AND EXPERTISE TO THE DISCUSSION• WE HANDLE EVERYTHING FROM PLANNING TO STRATEGY TO EXECUTION

HOW WE DO IT

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