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Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile devices. As the original pioneer in mobile video and direct-carrier-connected aggregation, Outspoken now powers the messaging campaigns for thousands of businesses who leverage its advanced platform to increase customer awareness, engagement and lifetime value. Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.
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Enterprise Capabili.es
With Outspoken you can send…
2 Mins. of Audio
Mul.ple Languages
Up to 12 Images at Once
Post-‐to-‐social
40 Secs. of Video
Unlimited Characters
Text ‘AHH’ to 51515 • Includes Video • Social Poster
MMS gives a higher ROI than other digital marke.ng channels
Key Benefits of MMS
15%
10%
2% 1%
MMS SMS Email Social
• BeOer branding opportuni.es for clients • Delivers thousands of characters per message • Get higher customer engagement with a 15% avg. CTR • MMS increases campaign opt-‐ins by 20% over SMS • Subscribers are 8X more likely to share MMS content to
social networks
VS
MMS SMS
Source: Outspoken proprietary client data Conversion Rates
No Body Else Delivers Higher Quality MMS
Other Providers
Lost resolu.on Content cut-‐off
Outspoken’s smart pipe uses our large proprietary handset database to deliver the best possible quality content over MMS
+15,000 Devices
Deliver Targeted Messages
Segment and target your messaging for higher ROI • Outspoken allows you to segment subscribers and send targeted messages based on
preferences
Types of SegmentaBon • Time • Loca.on • OS • Handset • User preferences • Behavior • Content
Custom Landing Pages
AdSBtch Insert Pre-‐roll & Post-‐roll ads
Sweepstakes Text-‐to-‐win or Text-‐to-‐Vote
Send-‐to-‐Mobile Send any content via text message
Social Poster One Click Share to FB, TwiOer, etc.
Coupons 2D Barcodes, Passbook
Text-‐to-‐Screen Text-‐in photo or video to online or event
Survey Polling or Correct Answer
Send to Mobile
Key Features & Capabilities
Two-‐Way Respond directly from the pla]orm
• Enables mobile recipients to share content to their social networks • Track the usage among your audience such as number of posts and total content
views
Text WALGREENS to 21534
One-Click Post-to-Social
Soon to come:
Text Messages Online Votes Social
1,000,000+
15,000 864
Papa John’s sent a coupon code with every text message and had an 11% redempBon rate
VoBng Contest
Text-to-Win & Text-to-Vote
Generate Ad Revenue With AdStitch
• AdSBtch allows you to insert a pre-‐roll & post-‐roll Ads onto your MMS video content • Building a subscriber base via mobile allows merchants to create addi.onal ad
inventory
With Mobile’s high engagement rates, AdSBtch is perfect opportunity to moneBze content & increase revenue
Pre Or Post Roll Ad Content
We Provide • Text-‐to-‐screen management • Ease of Promo.on via social • Monitor and tracking
Benefits • Incen.vized Opt-‐In • Increase Engagement • Quality Content
Increase Engagement with User Generated Content
• Outspoken allows people to text in photos or videos during a live event, a web page, or for a contest or sweepstakes
Promo Codes
5-‐10X More Results Than Email
Mobile Coupons Drive Transactions
When using MMS CTR & redempBon rates increase over 3x tradi.onal SMS
Encourage One-One Mobile Sharing • Customer can text content from your web page directly to a mobile phone • Send-‐to-‐mobile buOon takes content from your webpage and send it in the proper MMS
format
• Our pla]orm allows you to see incoming texts in a streaming fashion similar to a twiOer feed • From there you can easily respond to individual subscribers in real-‐.me
Two-way Communication
Innovator in Platform Features & Capabilities
1. SMS support 2. MMS Support
• Video • Image • Audio • Animated .gif • passbook
3. Transcoding services • Content adapta.on
4. Text for Info 5. Text to Vote 6. Text to Win 7. Text for Coupon 8. Text file processing 9. Survey/Polling 10. LocaBon based TargeBng
• Area Code (U.S. & Canada) • DMA (U.S. & Canada)
21. RSS feed integraBon 22. MRSS feed integraBon 23. APIs
• Messaging • Lists • User/Device lookup • Media upload
24. Client hierarchy 25. Two way communicaBon pages 26. Mobile landing page templates 27. Keyword aliases 28. Custom HELP/STOP
• By short code • By campaign
29. Bitly integraBon • URL Shortener • Analy.cs
30. Customer Service tools • Transac.on lookup • Subscriber opt out tool • User lookup • Keyword lookup
11. Device Based TargeBng • Carrier • Opera.ng System
12. Social Media • Facebook • TwiOer • Instagram
13. Configurable message flows • Age verifica.on flow • Reply Y flow • SMS no.fica.on flow
14. Campaign Manager user management
15. Subscriber/List management 16. Content management 17. Keyword management 18. AdsBtch 19. AnalyBcs/ReporBng 20. A/B TesBng
Reporting & Analytics
Track & Report • Delivery Success • Total Message Volume SMS/MMS • Mul.ple Campaigns • Total opt-‐ins/opt-‐outs • Unique recipients • Loca.on • Carrier • Handset • OS • Links & CTR
Easily • Create Custom reports • Export to Excel or CSV • Schedule repor.ng
1
Outspoken provides a full in-‐house design and video produc.on team, as well as a dedicated Strategy team to execute and assist on all marke.ng program needs
Strategy, Creative & Technology Services
CreaBve Services • Mobile Landing Pages • Graphic Design • Video Edi.ng • Video Produc.on
Client Services • Copy & Signage • Messaging Strategy • Content Strategy • Legal & Industry Compliance
Technology Services • Custom Integra.ons • Web development • Transcoding services
