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Methods and Tools for
Studying the Public
The MADDLAIN Case Study
Jill Hungenaert Martin Vanbrabant
Anne Chardonnens
22.02.2017 @ Royal Library of Belgium
Quantitative & Qualitative
• Quantitative:
– 75% of visitors of cegesoma.be are located in Belgium
• Qualitative:
– Allow downloading of sources
– Introduce smaller increments for ‘Zoom’
– Create online reservation system
Research Questions
• Who?
• Context?
• Sources?
• Needs?
Research Methods
• Quantitative:
– Web Analytics
• Qualitative:
– Interviews
– User Survey
Totals at End of User Survey
Institution Number of responses
CegeSoma 915
State Archives 872
Royal Library 509
Post-Processing
Maakt u gebruik van de zoekrobot
‘Zoeken naar Personen’?
JA NEE
Post-Processing
Maakt u gebruik van de zoekrobot
‘Zoeken naar Personen’?
NEE
Vraag over ander onderwerp
Post-Processing
Maakt u gebruik van de zoekrobot
‘Zoeken naar Personen’?
JA
Hoe tevreden bent u over de
zoekrobot ‘Zoeken naar Personen’?
Post-Processing
Maakt u gebruik van de zoekrobot
‘Zoeken naar Personen’?
JA
Hoe tevreden bent u over de
zoekrobot ‘Zoeken naar Personen’?
TEVREDEN
Post-Processing
Maakt u gebruik van de zoekrobot
‘Zoeken naar Personen’?
JA
Vraag over ander onderwerp Hoe tevreden bent u over de
zoekrobot ‘Zoeken naar Personen’?
TEVREDEN
Post-Processing
Maakt u gebruik van de zoekrobot
‘Zoeken naar Personen’?
JA NEE
Vraag over ander onderwerp Hoe tevreden bent u over de
zoekrobot ‘Zoeken naar Personen’?
TEVREDEN
Capturing data in practice
• Choice of the right tool
• Tracking webpages with unique URLs
(1 page = 1 URL)
• Tracking webpages with ambiguous
URLs (n pages = 1 URL)
• Accessing raw data
Choice of the right tool
Websites of participating institutions Google servers
Javascript
Visit data
Reports (statistics)
Proprietary
Choice of the right tool
Raw data (for analysis)
Websites of participating institutions Our server
Javascript
Visit data
Reports (statistics)
Open source
Webpages with unique URLs
http://www.arch.be/index.php?l=nl
Webpages with unique URLs
http://www.arch.be/index.php?l=nl&m=onderzoeker
Webpages with ambiguous URLs
http://pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm
Webpages with ambiguous URLs
http://pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm
Webpages with ambiguous URLs
• Not much information in standard reports
• Information shown is not meaningful
Webpages with ambiguous URLs
• Solution: write custom Javascript that records user actions in custom variables
Accessing raw data
• The Piwik database on our server can
be queried using Basic SQL commands – https://mariadb.com/kb/en/mariadb/sql-commands/
Accessing raw data: example output
2017-02-10 14:44:23 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm
(Standard)
Accessing raw data: example output
2017-02-10 14:44:38 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm FormData text=pont de Val Benoît&action=search&Seop=5&in=_CA
(Custom
variables)
Accessing raw data: example output
2017-02-10 14:44:47 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm page descriptionList link /pls/opac/opac.search?lan=E&seop=5&sele=3&sepa=1&doty=_CA(…) linkText Explosion du pont de Val Benoît à Liège : 1/9/1939. - 5 photos
Accessing raw data: example output
2017-02-10 14:44:51 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm page detailInfo link window.location.href='/pls/opac/opac.search?lan=E&seop=5&sele(…) linkType ViewButton
Accessing raw data: example output
2017-02-10 14:44:55 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm page detailInfo link http://pallas.cegesoma.be/pls/opac/opac.search?lan=E&seop=5&(...) linkText image http://pallas.cegesoma.be/pallas/servlet/git?vn=38933
Accessing raw data: example output
2017-02-10 14:45:00 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm navigation Next image (2 of 3)
Accessing raw data: example output
2017-02-10 14:45:04 pallas.cegesoma.be/pls/opac/plsp.getplsdoc?lan=E&htdoc=general/opac.htm navigation Restart search
Measuring web traffic: 3 levels of analysis
BASIC FEATURES
ADVANCED FEATURES
CUSTOMISED SOLUTIONS
Basic features (1/2)
• Visitor profiles
Basic features (2/2)
• Key Performance Indicators
Advanced features
Answering more complex questions, for example:
who visits the website for practical purposes?
example: www.arch.be
Advanced features
1. Defining goals
• Goal 1 Consulting contact information, address, opening
hours, prices of reading room cards
• Goal 2 Consulting FAQ, tutorials, site and search engine
manuals, help pages, search assistance
• Goal 3 Clicks on hyperlinks to main digital catalogue
• Etc.
1. Defining goals
2. Identifying relevant data
Advanced features
http://www.arch.be/index.php?l=fr&m=en-pratique&r=nos-salles-de-lecture
Advanced features
1. Defining goals
2. Identifying relevant data
• Consulting contact information, address,
opening hours, prices of reading room cards
• Consulting FAQ, tutorials, site and search engine
manuals, help pages, search assistance
• Clicks on hyperlinks to main digital catalogue
http://www.arch.be/index.php?l=fr&m=en-
pratique&r=nos-salles-de-lecture
http://www.arch.be/index.php?
l=nl&m=praktische-info&r=onze-leeszalen
http://www.arch.be/index.php?
l=de&m=praktische-informationen&r=unsere-
lesesale
http://www.arch.be/index.php?l=de&m=praktische-
informationen&r=unsere-lesesale
NL
DEFR
EN
1. Defining goals
2. Identifying relevant data
3. Creating filters
Advanced features
1. Defining goals
2. Identifying relevant data
3. Creating filters
4. Setting goals
Advanced features
http:\/\/www\.arch\.be\/
1. Defining goals
2. Identifying relevant data
3. Creating filters
4. Setting goals
5. Conducting quality control
Advanced features
1. Defining goals
2. Identifying relevant data
3. Creating filters
4. Setting goals
5. Conducting quality control
6. Performing analysis and segmentation
Advanced features
WHAT % OF VISITS
REACH “GOAL 1” ?
Direct entry
Search Engine
Sources: Pixabay - free images http://www.pixabay.com
Newsletter Other
website
Customised solutions
• Extracting information from raw data
(user query, filters, etc.)
But in the end…
who’s there?
Sources: Pixabay - free images http://www.pixabay.com
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