MissiONE Integrating Non-Profit Right & Left Brains Peter S. Crosby AllTogetherNow.com April...

MissiONEIntegrating Non-Profit

Right & Left BrainsPeter S. Crosby

AllTogetherNow.com April 2005

LEFT RIGHT

Brain Damage…?

Musica

li

ty

Divide…?

“What did the right hemisphere say

to the left hemisphere when they

could not agree on anything?”

“Let’s split!”

Right Left Duality …

Examples:• Yin Yang• Female Male• Heaven Earth• Spiritual Materialistic• Nonprofit For-profit• Left / Blue Right / Red

©PeterSCrosby

Problems with Duality…

• Confusion

• Indecision

• Mistrust

• Conflicts

• Culture Clashes

©PeterSCrosby

• Cognitive Dissonance

Cognitive Dissonance...

Cognitive DiSsOnancE...

Non-Profit RIGHT Brain…Meaning

Insight

Satisfaction

Support

Integrity

Ownership

Now

©PeterSCrosby

Non-Profit LEFT Brain…Market

Intelligence

Strategy

Sustainabilty

Info & Communications Technology

Operations

Numbers©PeterSCrosby

Separate But Equal…?

Do we have Choice…?

Context Matters…

Clip?

Non-Profit Brains…Meaning Market

Insight Intelligence

Satisfaction Strategy

Support Sustainability

Integrity Info&Comm Tech

Ownership Operations

Now Numbers

©PeterSCrosby

Integration Map….?

MissiONE Context…

Non Duality => UNITY = Mobius Strip

• Perspectives / POVs differ

• Individual Values Focus

• OK to Disagree… openly!

• Agreement on Group Principles

• Mission Alignment

©PeterSCrosby

Non-Profit Brains…

Meaning:• Why am I here?• What contribution can we make?• Purpose / Intentions• Mission

• Whose POV?• Needs/Wants• Value Proposition • Who pays?

Market:

©PeterSCrosby

Non-Profit Brains…

Insight:• Seeing into the future

• Understand inner nature of things

• Intuition

• Skilled reasoning• Espionage Info• Research

Intelligence:

©PeterSCrosby

Non-Profit Brains…

Satisfaction:• Growth• Making a Difference• Peace of Mind

• Mission Alignment• Core Competency• Saying NO / Focus• Butterfly Funding

Strategy:

©PeterSCrosby

Non-Profit Brains…

Support:• Funding• Advocacy• Assistance • Compassion

• Long-term• Opportunistic• Blended Value $• Who buys?

Sustainabilty:

©PeterSCrosby

Non-Profit Brains…

Integrity:• Walk our Talk

• Transparency

• Unity

• Data • Feedback• Ass-umptions• Fact-based decisions

Info & CommTech:

©PeterSCrosby

Non-Profit Brains…

Ownership:• Input• Voice• Recognition

• Time & space• Happens or Not• Performance• Accountability

Operations:

©PeterSCrosby

Non-Profit Brains…

Now:• Responsive• Spontaneous • Able to Change • Last Minute?

• Projections• Cost/Benefit• Risk Analysis• Reporting

Numbers:

©PeterSCrosby

Meaning

Insight

Satisfaction

Support

Integrity

Ownership

Now

Market

Intelligence

Strategy

Sustain-able

I&C Tech

Operations

Numbers

TWO Brains…?

Or ONE…?

MissiONE Perspective…

• ONEness: quality of not being divided• Point of Views differ & Values may not• Different sides of the same brain• Principles Agreement vs. Consensus• Creating Unity Leadership • Mission Alignment• Regular Reviews• Get Real!!!

©PeterSCrosby

Non-Profit Middle Brain…Meaning Market

Insight Intelligence

Satisfaction Strategy

Support Sustainability

Integrity Info&Comm Tech

Ownership Operations

Now Numbers

©PeterSCrosby

To start 10 timer: Slide Show menu, View Show.

Integration Words….

MissiONE Integration Words….

• M • I • S • S • I • O • N

©PeterSCrosby

Meaning

Insight

Satisfaction

Support

Integrity

Ownership

Now

Market

Intelligence

Strategy

Sustain-able

I&C Tech

Operations

Numbers©PeterSCrosby

MissiONE Practices…

• Think ‘Editing’ Process: Envison = R; Research = L; Draft = R; Edit = L

• Your Deliberate Agreement Cycles

• Documented Business Reviews

• Balanced Scorecards

• Resolutionary Work

• Get Real!!!

©PeterSCrosby

MissiMissiONEONE Principles… Principles…• Honesty: walking the talk equals integrity

• Listening: hearing to understand what isn't said

• Empathy: honoring concerns with compassion

• Fairness: winning isn’t everything, balanced POV

• Conflict Tolerance: remaining grounded in storm

• Intelligence: knowledge of team, market & team

• Experience: knowing what works & trying the new

• Faith: trust that the situation will be resolved

• Document: clarify the agreements

Mission

Alignment

Resources…1. Balanced Scorecard:• www.BalancedScorecard.org

2. Blended Value Capital:• www.BlendedValue.org

3. Social Enterprise Integration:• www.VirtueVentures.com

4. Agreement Methods:• www.ResolutionWorks.org

5. One-ness:• www.One.org

Fun Right-Left Brain Tests…

1. http://web.tickle.com/tests/brain/?sid=2005&supp=search_brain&test=brainogt

2. http://similarminds.com/cgi-bin/brain.pl

3. http://brain.web-us.com/brain/braindominance.htm

4. http://www.blogthings.com/rightorleftbrainedquiz/

Peter S. CrosbyAllTogetherNow.com

New York, NYpeter@alltogethernow.com

cel: 650.533.3313