Module Guide Bap 2012

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Contents

Cam%rid&e and Chelmsford 'art(time MBA 1)*+ Berlin " Berlin School of ,conomics and -a. ( Institute of Mana&ement Berlin /IMB 1

MBA module......................... .............. .............. .............. .............. .............. .............. ............. ............. ... 11 2ey Information 3! Introduction to the Module 33 Intended -earnin& utcomes 44 utline eli$ery 54 1 Attendance +e uirements 67 Assessment Criteria and Mar in& Standards 116 Assessment ffences 158 -earnin& +esources !08 1 -i%rary !0*atson 9 )ead A /!001 Cor'orate :inance Princi'les 9 Practice :; Prentice )all !1

Gitman L & Madura J (2001) Introduction to Finance Addison Wesley Lon man .................... ..... ..... .21htt's

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1. Key Information

Module code BC415038S Business Analysis Project# BAP

Module -eader +o%ert DonesCam%rid&e cam'us " Coslett Buildin& " +oom C S 301tel 0845 1 7 !54 44 1!!3 373!61 e=tension !54e(mail ro%ert jonesEan&lia ac uMBA %lo&site

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Learnin* A%ti ities o$rs Learnin*O$t%omes

A##itiona' Comments2in%'$#in* #etai's of $se of

(e+)CT3;eacher mana&ed learnin&< !4 1(4Student mana&ed learnin&< 1!7 1(4

TOTAL 150

0.1 O+4e%ti es5)1 Com'rehend and critically re$ie. the frame.or s under'innin& the com'etiti$e 'osition of anor&anisation! Identify and $erify the economic and com'etiti$e 'osition of that or&anisation3 e$elo' and e$aluate a financial model of the chosen or&anisation4 Identify and e$aluate the industry trends and their im'act on the 'erformance of the chosenor&anisation5 Fse uantitati$e and ualitati$e# financial and non(financial data to de$elo' insi&hts into thechosen or&anisation "s sustaina%le 'erformance and 'ros'ects7 +elate an or&anisation "s com'etiti$e 'osition to its resources and %usiness 'erformance

6. O$t'ine De'i ery#$is %ro&ramme is indicati'e only ( c$an&es may be made!

Part Le%t$re Seminar"7or,s&o- St$#ent)mana*e# 'earnin*

1 Module introduction Selection of tar&et

or&anisations

+esearch and data &atherin&

for chosen firms! :rame.or s forcom'etiti$e ad$anta&e

+e$ise and test no.led&e ofstandard models e & P,S;#5(forces# Ansoff etc

Pre(module readin& andre$ision of earlier strate&y andaccountin& modules

3 Huestionin& 9 u'datin&academic frame.or s

)o. .e can ada't andu'date frame.or s>

+ead .or s of o.nes 9 Mui#Miller A # Bo.man C # i' #

Ansoff I4 Sources of information isco$erin assessin& and

e=chan&in& details offa$ourite sources

*ill %e ad$ised in lecture

5 Student 'resentations

/not assessed# formati$e

Case study

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8 ;he Balanced Scorecardand Strate&y Ma'

A''lications of BSCGim'lications of its 2PIs

Selectin& s'ecific 2PIs for eachstudent "s 'roject

In$estment a''raisalframe.or s# JPK# I++#ecision tree

A''lications and im'lications *ill %e ad$ised in lecture

10 +e$ie.

Student 'resentationsu'dated /not assessed#formati$e

*or sho' *ill %e ad$ised in lecture

6. De e'o-in* an# a--'yin* 'earnin*

*e .ill re$ie. e=istin& no.led&e and re$isit classic traditional strate&ic frame.or s# conce'tsand tools

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6.1 Atten#an%e Re8$irementsAttendance at lectures and seminars is not o%tional! )ndi'iduals *$o s+i% t$ese sessions tend to ,ail t$eassi&nments! Attendance records are +e%t!

Attendin& all your classes is $ery im'ortant and one of the %est .ays to hel' you succeed in this moduleIn accordance .ith the Student Charter# you are e='ected to arri$e on time and ta e an acti$e 'art in all

your timeta%led classes If you are una%le to attend a class for a $alid reason /e&< illness # 'leasecontact your Module ;utor .

An&lia +us in .ill closely monitor the attendance of all students and .ill contact you %y e(mail if youha$e %een a%sent .ithout notice for t.o .ee s Continued a%sence can result in the termination of yourre&istration as you .ill %e considered to ha$e .ithdra.n from your studies

International students .ho are non(,,A nationals and in 'ossession of entryclearance"lea$e to remain as a student /student $isa are re uired to %ein re&ular attendance at An&lia +us in :ailure to do so is considered to%e a %reach of national immi&ration re&ulations An&lia +us in# li e all British Fni$ersities# is statutorilyo%li&ed to inform the Border and Immi&ration A&ency of the )ome ffice of si&nificant unauthorised

a%sences %y any student $isa holders

9. Assessment

*rite a 4000 .ord re'ort on an or&anisation of your choice# %enchmar in& its ey 'erformanceindicators .ith t.o similar com'etitor or&anisations ou should model your recommendationsuantitati$ely and comment on the outcomes our re'ort .ill include ualitati$e anduantitati$e analysis# inte&rated into a coherent .hole

Assessment

Assessment Met&o# : %ontri+$tion tomo#$'e mar, or

P"F

Learnin*O$t%omes

Indi$idual assi&nment 100 1(4

In or#er to -ass t&is mo#$'e/ st$#ents are re8$ire# to a%&ie e an o era'' mar, of6!:

In a##ition/ st$#ents are re8$ire# to 2a3 for ea%& e'ement of fine *ra#e# assessment'iste# a+o e/ a%&ie e a minim$m mar, of 0!: 2or &i*&er ) see Mo#$'e G$i#e3 an# 2+3-ass any -ass"fai' e'ements

raj/aibs/BC415038S/Business Analysis Project BAP module / 2012

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IMPORTANT C ANGE TO ACADEMIC REGULATIONS IN !1!"11PLEASE READ CAREFULL;

:or all modules deli$ered from Duly !010 on.ards# the follo.in& re&ulations a''ly in all locations and toall students ;he im'ortant chan&e to the assessment 'rocess /ie< different from 're$ious academicyears is hi&hli&hted in 'oint /d %elo.S iana arfield /d iana &arfieldEan&lia ac u e=tn 31 !

. . Ot&er Reso$r%es

;o %e ad$ised

. Mo#$'e E a'$ation;o.ards the end of the deli$ery of this module# you .ill %e as ed to com'lete a

module e$aluation uestionnaire to hel' us o%tain your $ie.s on all as'ects of themodule

;his is an e=tremely im'ortant 'rocess .hich hel's us to continue to im'ro$e thedeli$ery of the module in the future and to res'ond to issues that you %rin& to ourattention ;he module re'ort in section 11 of this module &uide includes a section.hich comments on the feed%ac .e recei$ed from other students .ho ha$e studiesthis module 're$iously

our uestionnaire res'onse is anonymous and you .ill recei$e a summary in e(Kision of the scores of all your modules t.o days after the sur$ey closes

;he Module ,$aluation 'rocess is mana&ed on(line More information is a$aila%le at%ected to beable to6

8no2ledge and

understanding

1 'aluate t$e *ays in *$ic$ com%etiti'e ,orces im%in&e on an

or&anisation"s %er,ormanceG2 Critically e>amine relations$i%s bet*een or&anisational issues andstrate&ic de'elo%mentG

4ntellectual,practical, affectiveand transfera'les;ills

3 A%%ly a%%ro%riate @ualitati'e and @uantitati'e tools tec$ni@ues andconce%ts to clari,y synt$esise and e'aluate an or&anisation"s currente,,ecti'eness and ,uture %ros%ectsG4 e'elo% a critical and %ractice7based insi&$t into t$e +ey issues ,acin&an or&anisation su%%orted by clear e'idence7based ,indin&s and tocommunicate t$ose ,indin&s and ma+e recommendations!

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Assessment Method > contri'ution tomodule mar; or

-9F

&earning6utcomes

)ndi'idual assi&nment 100 174

4n order to pass this module, students are re/uired to achieve an overall mar; of )?>4n addition, students are re/uired to (a for each element of fine graded assessment listeda'ove, achieve a minimum mar; of ?> (or higher . see Module 5uide and (' pass any

pass9fail elements

6#+0R #0C+34CA& D0#A4&*

!?" Delivery of the Module /lease delete as appropriate

De&i'e!y T(is modu&e is de&i'e!ed o'e!) Yes o! No? Indi$ate *(i$( %y de&etin# as a++!o+!iate

! @a single semester I Semester 1 or Semester 2

% @t2o semesters

@a single trimester

) @t2o trimesters

@three trimesters

7 @multiple delivery patterns I

: @ an e1ceptional delivery pattern I Bloc+ deli'ery

!!" &earning Activities further details&earning Activities Details of duration and fre/uency of learning activities

#eac$er mana&ed learnin&6 24 $ours %er semester in *or+s$o%s/lecture/seminars asa%%ro%riate to t$e to%ic area and student study conte>t

Student mana&ed learnin&6 12H $ours o, student directed learnin&

!%" Module Assessment further detailsMethod &ength9duration Fine graded

(F5 orpass9fail (-F

Minimumualifying Mar;

see guidance notes

Comments

Assi&nment 4 000 *ords J 40 #$e assi&nment *ill assess t$e strate&ic %osition o, an or&anisation ,rom a seniorleaders$i% %ers%ecti'e

11. Re-ort on Last De'i ery of Mo#$'e

'"is #orm s"ould %e com$leted %y module tutors (,"ere t"ere is more t"anone deli ery) and #or,arded to Module Leaders ,"o com$iles t"e results onto one #orm #or use at t"e +ro ramme ommittee and ot"er met"ods o#disseminatin #eed%ac to students.

Mo#$'e Co#e an# Tit'e5

raj/aibs/BC415038S/Business Analysis Project BAP module / 2012

! " *u'Bect$ see guidance notes 1 Business = ana&ement Studies

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An*'ia R$s,in De-artment5 AIBS

Lo%ation2s3 of De'i ery5 Cam%rid&e ( Berlin IMB MBA 3 day %loc

A%a#emi% ;ear5 !00 Semester"Trimester5 1

Enro'ment N$m+ers 2at ea%& 'o%ation35 9 students

Mo#$'e Lea#er5 +o%ert Dones

Ot&er Mo#$'e T$tors5

St$#ent A%&ie ement +ro ide a %rie# o er ie, o# student ac"ie ement ont"e module as e idenced %y t"e ran e o# mar s a,arded. A detailed%rea do,n o# mar s ,ill %e a aila%le at t"e 4e$artmental Assessment +anel.;he a$era&e mar for the assi&nment in !008 .as 75 ;his is in line .ith themar s for 're$ious years ;he &ood 'erformance resulted from the hi&h'ro'ortion of hi&hly moti$ated students enrolled on this o'tion module ;hreeof the scri'ts .ere outstandin& and .ere a.arded 65 ;hey dis'layede=cellent data and e$idence in the case study# .ide sco'e in readin& aroundthe su%ject area# and 'o.erful a''lication of rele$ant academic frame.or s;he scri'ts in the 60 ran&e .ere $ery com'etent# sho.in& stron&en&a&ement .ith the tas ;he scri'ts in the 70s ran&e .ere .ell researched#.ith effecti$e case studies and rele$ant factors# %ut 'erha's not so stron&.ith the s'ecific academic a''lication Scri'ts in the 50s .ere com'etently.ritten analyses of factors influencin& chosen enter'rises# %ut .ith lessreference to s'ecific factors and frame.or s Scri'ts in the 40s .ere .orthyattem'ts# %ut rather descri'ti$e in nature# lac in& in e$idence and lac in& inacademic a''lication

Mar ran&e :ail 40(4 50(5 70(7 60(6 80Jum%er 0 1 4 15 5 0 !5Percenta&e 0 4 17 70 !0 0 100

Fee#+a%, from St$#ents Brie#ly summarise student res$onses@ includinany ,ritten comments I did not li e this course at first# it seemed to re'eat earlier stuff -ater Ichan&ed my mind .hen I realised ho. interestin& it isIt .as $ery informati$e to &o %eyond the te=t%oo $ie. A challen&in& and stimulatin& module;he assi&nment .as $ery hard .or But the inte&ration of ualitati$e anduantitati$e analysis is $ery useful

Mo#$'e Lea#er"T$tor s Ref'e%tion on De'i ery of t&e Mo#$'e/ in%'$#in*Res-onse to Fee#+a%, from St$#ents (includin resources i# a$$ro$riate);his module deli%erately uestions and then de$elo's u'on con$entionalacademic frame.or s *e ser$e u' to'ical conte=t material from many

different sources# journalistic# com'any .e%sites etc ;he aim is to ma e the

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student audience a.are of the many and fascinatin& 'ers'ecti$es on%usiness

De e'o-ments #$rin* t&e %$rrent year or -'anne# for ne