Osterwalder's Canvas, Accept no Subsitutes

Osterwalder’s Business Model Canvas

Accept no substitutesAll imitations are just that.

• Gives a sense of the organization required to deliver a product or service that will be valued by a customer (a mutual beneficiary)

• Value to the customer is derived from the transformation in their experience or manner of living, which is the effect of the product/service

Creating satisfaction, delight, happiness.Removing dissatisfaction, unhappiness, sources of frustration. Removing obstacles to others achieving good.Making improvements.Solving problems by designing and implementing solutions.X Problems may not be obvious.

Value is derived from ‘doing good’

solution toa problem

Enterprising person(EP)

Problem owner(PO)

Solution anchors EP/PO in an intimate (emotional) relationship

mktmkt

C3marketmaking

C2

organisationmaking

Information gatheringfeedback channel

Material distributionand information broadcastchannel

Material supplier

Knowledge/informationsupplier

££

C1

Solution making

EPEP

EP=Enterprising person

POPO

PO=Problem owner

solsol

Activity ismanufacturing

Activity ismanufacturing

IDEF (0) System mapping (input – output model)

outputInputscomponentsRaw materials

Stripped of itsValue Proposition?

Information/knowledge required to control the activity

People with knowledgeSkills/Experience

machines./toolsdevices

Facilities/Offices/labs

RESOURCES

Fully exploiting the value of a solution

mktmkt

C3marketmaking

POPOsolsolEPEP

Information gatheringfeedback channel

Material distributionand information broadcastchannel

Value to the customer is derived from the transformation in their experience or manner of living, which is the effect of the product/service

BUSINESSADMINISTRATION

What is a hat a solution to?

I will help you create and maintain an identity, help you identify with your ‘tribe’.

METAL COATED COMPONENTS-VALUE PROP?

Extend the life of components

We are manufacturers, we doCoating (nickel, moly, nylon)