View
212
Download
0
Category
Preview:
Citation preview
Social Media
Self-Introduction
What IS ‘Social Media’?
Social Media Jobs
Discovering Your Online Presence
Now What?
Q&A
Why a Job in Social Media?
Many Jobs. But not enough actual talent to fill roles.
Mobility. There are jobs in every industry with the same general skill set, many roles share skills
with other roles
Online/New Media
PR/Marketing
Advertising (agency and client-side)
Tech and start-up world
…and pretty much every other industry
Flexibility. There’s an appropriate job for almost any background, and no particular background is
necessary (though some backgrounds are more helpful than others)
Is a job in Social Media for you?
Are you…
a good communicator…
an early tech-adopter who was on Instagram, Vine, and Snapchat before
your friends (and know what those things are)
thick skinned…
in love with data and analytics…
love memes, internet culture and tech trends…
like the idea of being able to work in the start-up world
…then yes!
Types of Positions
Cre
ative
• Writers/bloggers
• Video creators
• Producers
• Art directors
• Graphic designers
Mark
etin
g
• Paid Search Specialists
• Marketing managers
• SEO Specialists
• Planners/buyers
• Market Research
Technic
al • Social Media
Data Analyst
• SEO
Socia
l M
edia
Specific
• Social Media editors/curators
• Social Media Managers
• Social Media Community Managers
…and many, many more
Entry-Level Social Media Jobs
Editors/Curators Job: Find interesting things and aggregate them on a central
location.
Potential Employers: Buzzfeed, Any major blog (mashable.com,
Gawker media sites), Digg
Social Media Managers Job: Create content and post on a company’s Facebook, Twitter,
Instagram, etc.
Potential Employers: agencies, almost any company,
nonprofits, etc.
Community Managers Job: Act as liaison between a company and it’s consumers.
Includes forum moderation, contests or events, answering
people on Twitter or Facebook, etc.
Potential Employers: agencies, companies with large active
followings (bands, gaming companies, fortune 500, etc.)
Step 1: Find Your Online Presence
Am I on the first
page of Google?
Time to do SEO!
Am I embarrassed
to have my name
attached to it?
Great, keep it up.
Yes
No Yes
No
Step 2: Basic SEO
(aka “How to Make Sure Employers Find You”)
Potential employers will Google you, so some basic SEO (search engine optimization) is important to make sure what comes up is what you want the world to see.
Google’s algorithm is based on:
Domain authority
Have social media profiles on major networks (especially Google-owned ones)
Keyword Relevancy
Make sure all your accounts have the same name/nickname (i.e. “janellemj”)
Attach your name to a “keyword” on everything you can, and be consistent
Have the same username everywhere:
www.facebook.com/janellemj/
www.linkedin.com/janellemj/
www.janellemj.com
Fresh Content
Be active on social media
Step 3: Build your Online Presence
Be active, interesting, engaging!
Choose your platform. You can’t be on every platform at once.
Choose a niche. Try and focus your content to one or two things.
Engage. The fastest way to build a following is to engage with others. Reply
to your fans, patiently debate detractors, start conversations with strangers.
Practice! Writing perfect 140 character tweets is an art form.
Step 4: Using Social Media Responsibly
The minute something gets posted online, you lose control of it.
Make sure you and everyone else is okay with that
Japanese culture views privacy differently than in Western culture
Get permission before uploading photos of students, teachers, etc.
Careers have been ruined over social media failures. Always assume
the world can see everything you post.
You probably don’t want to appear on a list of shame
Step 5: Measuring Success
Use social media management tools and examine analytics at the page level
Klout, Kred, or PeerIndex can help your track your influence on a personal level
Learn to understand Facebook Insights to gauge efficacy of
your campaigns. It’s also a vital job skill.
On a personal account level,
there’s a number of services
dedicated to finding influencers.
Are you one?
Things to Do in the Next 6 Months
Clean up your existing social media accounts and work on getting your name in the first page of Google
Set up your own website or use tumblr.com or about.me for an online resume
Create a LinkedIn profile and start fleshing out your resume, filling it with keywords, and getting recommendations
Learn a new “must-learn” skill to make sure you’re marketable when you return
In 6 months, most people CAN build a respectable
online presence to attract recruiters and employers!
Must-Learn Skills to Learn on JET
Social Media Jobs:
HootSuite (or other analytics tools)
Understanding of Facebook Edgerank
Social Media CMS Platforms (i.e. Wordpress, Drupal, MovableType)
Digital Advertising/Marketing Jobs:
Google AdWords
SEO
Facebook Ads
Great Skills:
Basic website development
App development
Blogging
Below are some great skills to learn while on JET that are completely learnable online or through books.
Things to Do Upon Returning
Continue your efforts!
Join local JETAA (JET Alumni Association)
Network, network, network
Volunteer! Test out your new skills on real-world
examples
Keep reading, learning, researching. Social Media
(and the tech world in general) is extremely fast-
paced and ever-changing.
Recommended