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Setting a New Standard in Quality and Value
The Social C-SuiteGetting your Senior Leadership
hooked on Social Media
Presented by: Rob Devitt, President & CEO, TEGHSharon Navarro, Sr. Consultant, Corporate Communications
Setting a New Standard in Quality and Value2
TEGH on Social Media
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The Numbers
30,891,215Impresssions
941Tweets
206 Participants
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Our Social C-Suite
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Mise en Place
1. Social Media Policy
2. Open Firewalls
3. “Coach”
4. Data & Literature
5. Early Adopter
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Social is Here to Stay…
“I think at some point in the not too distant future, social presence will be among a board’s top five aptitudes when vetting CEO candidates…Already I’ve heard a couple examples of boards judging CEO candidates by their social presence, so it’s already coming…there’s no doubt in time that this is going to be an expectation of consumers.”
*Peter Aceto in A World Gone Social by Ted Coiné & Mark Babbitt
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Enabling our Leaders to become Social
Impact & InfluenceUses Fairly Complex Influencing Strategies
Optimizes communications to achieve desired results for example through the use of mediation, counseling, group facilitation, and/or media relations…and social media.
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Thank you. Now we’ll take your Questions
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Toronto East General Hospital, 825 Coxwell Avenue, Toronto, Ontario, M4C 3E7
Tel: (416) 461-8272 Fax: (416) 469-6106
www.tegh.on.ca
Sharon Navarro
Corporate Communications
