Social Media

2013 After JET Conference

Social Media

Self-Introduction

What IS ‘Social Media’?

Social Media Jobs

Discovering Your Online Presence

Now What?

Q&A

What is “social media”?

SOCIAL MEDIA JOBS

Why a Job in Social Media?

Many Jobs. But not enough actual talent to fill roles.

Mobility. There are jobs in every industry with the same general skill set, many roles share skills

with other roles

Online/New Media

PR/Marketing

Advertising (agency and client-side)

Tech and start-up world

…and pretty much every other industry

Flexibility. There’s an appropriate job for almost any background, and no particular background is

necessary (though some backgrounds are more helpful than others)

Is a job in Social Media for you?

Are you…

a good communicator…

an early tech-adopter who was on Instagram, Vine, and Snapchat before

your friends (and know what those things are)

thick skinned…

in love with data and analytics…

love memes, internet culture and tech trends…

like the idea of being able to work in the start-up world

…then yes!

Types of Positions

Cre

ative

• Writers/bloggers

• Video creators

• Producers

• Art directors

• Graphic designers

Mark

etin

g

• Paid Search Specialists

• Marketing managers

• SEO Specialists

• Planners/buyers

• Market Research

Technic

al • Social Media

Data Analyst

• SEO

Socia

l M

edia

Specific

• Social Media editors/curators

• Social Media Managers

• Social Media Community Managers

…and many, many more

Entry-Level Social Media Jobs

Editors/Curators Job: Find interesting things and aggregate them on a central

location.

Potential Employers: Buzzfeed, Any major blog (mashable.com,

Gawker media sites), Digg

Social Media Managers Job: Create content and post on a company’s Facebook, Twitter,

Instagram, etc.

Potential Employers: agencies, almost any company,

nonprofits, etc.

Community Managers Job: Act as liaison between a company and it’s consumers.

Includes forum moderation, contests or events, answering

people on Twitter or Facebook, etc.

Potential Employers: agencies, companies with large active

followings (bands, gaming companies, fortune 500, etc.)

Discovering Your Online

Presence

Or Building One from Scratch

Step 1: Find Your Online Presence

Am I on the first

page of Google?

Time to do SEO!

Am I embarrassed

to have my name

attached to it?

Great, keep it up.

Yes

No Yes

No

Step 2: Basic SEO

(aka “How to Make Sure Employers Find You”)

Potential employers will Google you, so some basic SEO (search engine optimization) is important to make sure what comes up is what you want the world to see.

Google’s algorithm is based on:

Domain authority

Have social media profiles on major networks (especially Google-owned ones)

Keyword Relevancy

Make sure all your accounts have the same name/nickname (i.e. “janellemj”)

Attach your name to a “keyword” on everything you can, and be consistent

Have the same username everywhere:

www.facebook.com/janellemj/

www.linkedin.com/janellemj/

www.janellemj.com

Fresh Content

Be active on social media

Step 3: Build your Online Presence

Be active, interesting, engaging!

Choose your platform. You can’t be on every platform at once.

Choose a niche. Try and focus your content to one or two things.

Engage. The fastest way to build a following is to engage with others. Reply

to your fans, patiently debate detractors, start conversations with strangers.

Practice! Writing perfect 140 character tweets is an art form.

Step 4: Using Social Media Responsibly

The minute something gets posted online, you lose control of it.

Make sure you and everyone else is okay with that

Japanese culture views privacy differently than in Western culture

Get permission before uploading photos of students, teachers, etc.

Careers have been ruined over social media failures. Always assume

the world can see everything you post.

You probably don’t want to appear on a list of shame

Step 5: Measuring Success

Use social media management tools and examine analytics at the page level

Klout, Kred, or PeerIndex can help your track your influence on a personal level

Learn to understand Facebook Insights to gauge efficacy of

your campaigns. It’s also a vital job skill.

On a personal account level,

there’s a number of services

dedicated to finding influencers.

Are you one?

Now what?

Steps to Prepare For a Social Media Job While on JET

Things to Do in the Next 6 Months

Clean up your existing social media accounts and work on getting your name in the first page of Google

Set up your own website or use tumblr.com or about.me for an online resume

Create a LinkedIn profile and start fleshing out your resume, filling it with keywords, and getting recommendations

Learn a new “must-learn” skill to make sure you’re marketable when you return

In 6 months, most people CAN build a respectable

online presence to attract recruiters and employers!

Must-Learn Skills to Learn on JET

Social Media Jobs:

HootSuite (or other analytics tools)

Understanding of Facebook Edgerank

Social Media CMS Platforms (i.e. Wordpress, Drupal, MovableType)

Digital Advertising/Marketing Jobs:

Google AdWords

SEO

Facebook Ads

Great Skills:

Basic website development

App development

Blogging

Below are some great skills to learn while on JET that are completely learnable online or through books.

Things to Do Upon Returning

Continue your efforts!

Join local JETAA (JET Alumni Association)

Network, network, network

Volunteer! Test out your new skills on real-world

examples

Keep reading, learning, researching. Social Media

(and the tech world in general) is extremely fast-

paced and ever-changing.