View
1.453
Download
2
Category
Preview:
Citation preview
Loyalty Card Analytics
TABS LCA™
2
Over 20+ ExtraCare Reports…..WHERE do you Start? HOW do you manage? Reports can take days to run…..NO TIME for Analytical Insights/Strategy NO Multiple Report Integration……NO EASY WAY to extract a complete answer
LOW ROI FROM EXTRA CARE INVESTMENT
THE CHALLENGES:
THE SOLUTION:
TABS LCA – DELIVERING ACTIONABLE INSIGHTS TO GROW YOUR SALES! Experienced Consultants…..Extensive experience in ExtraCare/On-Going Support Report Integration..... Complete Consumer Overview Report Suite……Shopper Insights……ZERO Time wasted on report generation
THE FACTS:
ExtraCare is the LARGEST loyalty program in the country! 68.8+ Million cardholders in 44 States, Washington DC and Puerto Rico! 60% of HHs in US have an active ExtraCare Card! 75% of the US Population lives within 3 miles of a CVS/pharmacy location!
3
TABS LCA™ ADVANTAGE
STOP spending 90% your time searching
START spending 90% of your time executing
A+B+C =
RPT C
RPT B
RPT A
w/COMPLETE Shopper Insights!
Shopper Consultants to train and address ALL your Shopper Needs!
Integration of multiple ExtraCare Reports in a Single VIEW
Clear and consistent measure set using universal consumer language
TABS Advanced shopper measures for balanced/actionable insights
Report Suite delivered in ready to use Excel® dashboards
Strategy development/presentation by TABS Shopper Consultant
20+ CVS ExtraCare Reports
NO SINGLE REPORT PROVIDES ONE COMPLETE ANSWER!!
4
SHOPPER PROFILE
4 Reports providing a FULL Shopper Profile of your Brand Reports: Promo Profile, Demo Profile, Top Decile Profile and Affinity
Profile
6 Reports Covering ALL KEY Purchase Metrics Category Total and FULL COMP BRAND drill down Reports: Growth Summary, $ Share & Loyalty, Repeat & Exclusivity,
Purchase Decomposition, FS Basket Contribution, Source Of Growth
Single Week view across 52 weeks Integration of Promo Calendar/Promo Vehicle/Offer Key measures covering Spending/Trips w/FS Basket comparisons # Units purchased breakdown by transaction for identifying Trip Types
PURCHASE
PROMO
SHOPPER KPI
1 Page of KPI’s (Key Performance Indicators) across ALL the KEY TABS LCA™ Report Suite’s TOP Metrics
Your Roadmap for Developing YOUR BRAND’S SHOPPER STRATEGY!
TABS LCA™ – Report Suite
5
SHOPPER KPI Road Map….To Develop You Brand’s Shopper Strategy
ALL Shopper Metrics on 1 page
6
SHOPPER PROFILE TOP DECILE PROFILE
Speak the CVS Language!
Understand how your Brand ranks within CVS’ TOP $ DECILES
7
SHOPPER PROFILE PROMO PROFILE
Develop Promo Strategy
Understand How sensitive YOUR shoppers are to ALL Promotions
Increase/Decrease your # of promotions
8
SHOPPER PROFILE DEMO PROFILE
Develop Targeted Marketing Events
Know WHO your CVS Shopper is
Compare to CVS’ Shopper
9
SHOPPER PROFILE AFFINITY PROFILE
Develop Cross Promotional/Merchandising Strategy
Know what else is in the Basket when YOUR BRAND is purchased
10
-0.4%
5.7% 6.1% 4.0%
2.1% 3.9%
1.6% 2.3%
14.5%
26.8%
10.7% 8.6%
1.9%
12.2% 9.7%
2.3%
# Buyers $ Sales $ Per Buyer Trips Per Buyer $ Per Trip FS $ Per BuyerFS Trips Per
Buyer FS $ Per Trip
TL-CATEGORY YOUR BRAND
0.6
-0.7
-0.7
$ Share
$ Loyalty
% Repeat
$ Share $ Loyalty % Repeat
PURCHASE GROWTH SUMMARY
%/Pt Chg YAGO:
ALL Purchase Growth Metrics on 1 Page
Benchmark Your Brand to ALL Comp Brands & Category
11
PURCHASE SHARE & LOYALTY
COMP BRAND 1
14%
COMP BRAND 2
13%
COMP BRAND 3
13% COMP
BRAND 4 12%
COMP BRAND 5 7%
COMP BRAND 6 4%
YOUR BRAND 4%
ALL OTHER 34% 26%
29% 27% 27%
19% 20% 21%
COMPBRAND 1
COMPBRAND 2
COMPBRAND 3
COMPBRAND 4
COMPBRAND 5
COMPBRAND 6
YOURBRAND
$ Share $ Loyalty
Evaluate/Benchmark YOUR BRAND’S $ Share of the Category vs. It’s $ Share of Wallet
12
REPEAT & EXCLUSIVITY
31% 30% 31% 29%
23% 25%
27%
COMPBRAND 1
COMPBRAND 2
COMPBRAND 3
COMPBRAND 4
COMPBRAND 5
COMPBRAND 6
YOURBRAND
16%
14% 15% 17%
13%
11% 10%
COMPBRAND 1
COMPBRAND 2
COMPBRAND 3
COMPBRAND 4
COMPBRAND 5
COMPBRAND 6
YOURBRAND
% Repeat % Exclusivity
Evaluate/Benchmark YOUR BRAND’S Repeat Rate vs. It’s Exclusivity Rate
PURCHASE
13
PURCHASE PURCHASE DECOMPOSITION
$ Per Buyer $15.90 $20.50 $18.10 $16.80 $11.70 $15.70 $18.60
COMP BRAND 1 COMP BRAND 2 COMP BRAND 3 COMP BRAND 4 COMP BRAND 5 COMP BRAND 6 YOUR BRAND
Trips Per Buyer
$ Per Trip
1.6 1.6 1.7 1.6 1.4 1.5 1.5
$9.78 $12.72 $10.93 $10.73 $8.40 $10.66 $12.06
Evaluate/Benchmark what is driving YOUR BRAND’S growth Based on Spending & Trip Rates
14
PURCHASE
FS $ Per Buyer
$555 $601 $598 $585 $602 $694 $696
COMP BRAND 1 COMP BRAND 2 COMP BRAND 3 COMP BRAND 4 COMP BRAND 5 COMP BRAND 6 YOUR BRAND
FS Trips Per
Buyer
FS $ Per Trip
28.1 28.9 30.1 29.3 30.2 32.8 34.5
$19.79 $20.79 $19.88 $19.93 $19.92 $21.18 $20.19
FS BASKET CONTRIBUTION
Evaluate/Benchmark how valuable YOUR SHOPPER is to CVS Based on $’s and Trips at CVS’ Front Store
15
PURCHASE SOURCE OF GROWTH
Measure your growth by distinguishing RETAINED vs. NEW Buyer Contribution
Develop strategy by understanding YOUR BRAND’s
ATTRITION RATE &
RETENTION RATE
16
PROMO
Increase your ROI on Promotions based on SHOPPER TRIP patterns
Measure YOUR BRAND’s Shopper Promotional Impact across 52 single weeks
Develop Shopper Based Promotional Calendar
17
ALL Pricing is Based on 1 Category
REPORT SUITE +
CONSULTING
Training on CVS ExtraCare/TABS LCA Reports On-Going Support Access to ALL TABS LCA Reports Strategy development/presentation by TABS Shopper Consultant
UPDATED: QUARTERLY
REPORT SUITE
ONLY
Training on CVS ExtraCare/TABS LCA Reports On-Going Support Access to ALL TABS LCA Reports
Multi-Category Discounts Available Quarterly Updates aligned to any calendar
TABS LCA™ – Report Suite Options
UPDATED: QUARTERLY
18
Pricing will be scoped out on a per project basis
Data Integration – Syndicated Consumer/POS/PROFIT Data
New Product – Weekly Trial & Repeat Monitoring/Benchmarking
Assortment/Pricing – SKU level purchase report
Store Segmentation - Development and Reporting
Shopper Segmentation – Development and Reporting
Daily Purchase Patterns – Single Day purchasing patterns
Regional/Ethnic – CVS Ad Region/Custom Ethnic geography reporting
TABS LCA™ – Custom Analytics
Recommended