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Loyalty Card Analytics
TABS LCA™
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Over 20+ ExtraCare Reports…..WHERE do you Start? HOW do you manage? Reports can take days to run…..NO TIME for Analytical Insights/Strategy NO Multiple Report Integration……NO EASY WAY to extract a complete answer
LOW ROI FROM EXTRA CARE INVESTMENT
THE CHALLENGES:
THE SOLUTION:
TABS LCA – DELIVERING ACTIONABLE INSIGHTS TO GROW YOUR SALES! Experienced Consultants…..Extensive experience in ExtraCare/On-Going Support Report Integration..... Complete Consumer Overview Report Suite……Shopper Insights……ZERO Time wasted on report generation
THE FACTS:
ExtraCare is the LARGEST loyalty program in the country! 68.8+ Million cardholders in 44 States, Washington DC and Puerto Rico! 60% of HHs in US have an active ExtraCare Card! 75% of the US Population lives within 3 miles of a CVS/pharmacy location!
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TABS LCA™ ADVANTAGE
STOP spending 90% your time searching
START spending 90% of your time executing
A+B+C =
RPT C
RPT B
RPT A
w/COMPLETE Shopper Insights!
Shopper Consultants to train and address ALL your Shopper Needs!
Integration of multiple ExtraCare Reports in a Single VIEW
Clear and consistent measure set using universal consumer language
TABS Advanced shopper measures for balanced/actionable insights
Report Suite delivered in ready to use Excel® dashboards
Strategy development/presentation by TABS Shopper Consultant
20+ CVS ExtraCare Reports
NO SINGLE REPORT PROVIDES ONE COMPLETE ANSWER!!
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SHOPPER PROFILE
4 Reports providing a FULL Shopper Profile of your Brand Reports: Promo Profile, Demo Profile, Top Decile Profile and Affinity
Profile
6 Reports Covering ALL KEY Purchase Metrics Category Total and FULL COMP BRAND drill down Reports: Growth Summary, $ Share & Loyalty, Repeat & Exclusivity,
Purchase Decomposition, FS Basket Contribution, Source Of Growth
Single Week view across 52 weeks Integration of Promo Calendar/Promo Vehicle/Offer Key measures covering Spending/Trips w/FS Basket comparisons # Units purchased breakdown by transaction for identifying Trip Types
PURCHASE
PROMO
SHOPPER KPI
1 Page of KPI’s (Key Performance Indicators) across ALL the KEY TABS LCA™ Report Suite’s TOP Metrics
Your Roadmap for Developing YOUR BRAND’S SHOPPER STRATEGY!
TABS LCA™ – Report Suite
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SHOPPER KPI Road Map….To Develop You Brand’s Shopper Strategy
ALL Shopper Metrics on 1 page
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SHOPPER PROFILE TOP DECILE PROFILE
Speak the CVS Language!
Understand how your Brand ranks within CVS’ TOP $ DECILES
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SHOPPER PROFILE PROMO PROFILE
Develop Promo Strategy
Understand How sensitive YOUR shoppers are to ALL Promotions
Increase/Decrease your # of promotions
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SHOPPER PROFILE DEMO PROFILE
Develop Targeted Marketing Events
Know WHO your CVS Shopper is
Compare to CVS’ Shopper
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SHOPPER PROFILE AFFINITY PROFILE
Develop Cross Promotional/Merchandising Strategy
Know what else is in the Basket when YOUR BRAND is purchased
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-0.4%
5.7% 6.1% 4.0%
2.1% 3.9%
1.6% 2.3%
14.5%
26.8%
10.7% 8.6%
1.9%
12.2% 9.7%
2.3%
# Buyers $ Sales $ Per Buyer Trips Per Buyer $ Per Trip FS $ Per BuyerFS Trips Per
Buyer FS $ Per Trip
TL-CATEGORY YOUR BRAND
0.6
-0.7
-0.7
$ Share
$ Loyalty
% Repeat
$ Share $ Loyalty % Repeat
PURCHASE GROWTH SUMMARY
%/Pt Chg YAGO:
ALL Purchase Growth Metrics on 1 Page
Benchmark Your Brand to ALL Comp Brands & Category
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PURCHASE SHARE & LOYALTY
COMP BRAND 1
14%
COMP BRAND 2
13%
COMP BRAND 3
13% COMP
BRAND 4 12%
COMP BRAND 5 7%
COMP BRAND 6 4%
YOUR BRAND 4%
ALL OTHER 34% 26%
29% 27% 27%
19% 20% 21%
COMPBRAND 1
COMPBRAND 2
COMPBRAND 3
COMPBRAND 4
COMPBRAND 5
COMPBRAND 6
YOURBRAND
$ Share $ Loyalty
Evaluate/Benchmark YOUR BRAND’S $ Share of the Category vs. It’s $ Share of Wallet
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REPEAT & EXCLUSIVITY
31% 30% 31% 29%
23% 25%
27%
COMPBRAND 1
COMPBRAND 2
COMPBRAND 3
COMPBRAND 4
COMPBRAND 5
COMPBRAND 6
YOURBRAND
16%
14% 15% 17%
13%
11% 10%
COMPBRAND 1
COMPBRAND 2
COMPBRAND 3
COMPBRAND 4
COMPBRAND 5
COMPBRAND 6
YOURBRAND
% Repeat % Exclusivity
Evaluate/Benchmark YOUR BRAND’S Repeat Rate vs. It’s Exclusivity Rate
PURCHASE
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PURCHASE PURCHASE DECOMPOSITION
$ Per Buyer $15.90 $20.50 $18.10 $16.80 $11.70 $15.70 $18.60
COMP BRAND 1 COMP BRAND 2 COMP BRAND 3 COMP BRAND 4 COMP BRAND 5 COMP BRAND 6 YOUR BRAND
Trips Per Buyer
$ Per Trip
1.6 1.6 1.7 1.6 1.4 1.5 1.5
$9.78 $12.72 $10.93 $10.73 $8.40 $10.66 $12.06
Evaluate/Benchmark what is driving YOUR BRAND’S growth Based on Spending & Trip Rates
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PURCHASE
FS $ Per Buyer
$555 $601 $598 $585 $602 $694 $696
COMP BRAND 1 COMP BRAND 2 COMP BRAND 3 COMP BRAND 4 COMP BRAND 5 COMP BRAND 6 YOUR BRAND
FS Trips Per
Buyer
FS $ Per Trip
28.1 28.9 30.1 29.3 30.2 32.8 34.5
$19.79 $20.79 $19.88 $19.93 $19.92 $21.18 $20.19
FS BASKET CONTRIBUTION
Evaluate/Benchmark how valuable YOUR SHOPPER is to CVS Based on $’s and Trips at CVS’ Front Store
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PURCHASE SOURCE OF GROWTH
Measure your growth by distinguishing RETAINED vs. NEW Buyer Contribution
Develop strategy by understanding YOUR BRAND’s
ATTRITION RATE &
RETENTION RATE
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PROMO
Increase your ROI on Promotions based on SHOPPER TRIP patterns
Measure YOUR BRAND’s Shopper Promotional Impact across 52 single weeks
Develop Shopper Based Promotional Calendar
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ALL Pricing is Based on 1 Category
REPORT SUITE +
CONSULTING
Training on CVS ExtraCare/TABS LCA Reports On-Going Support Access to ALL TABS LCA Reports Strategy development/presentation by TABS Shopper Consultant
UPDATED: QUARTERLY
REPORT SUITE
ONLY
Training on CVS ExtraCare/TABS LCA Reports On-Going Support Access to ALL TABS LCA Reports
Multi-Category Discounts Available Quarterly Updates aligned to any calendar
TABS LCA™ – Report Suite Options
UPDATED: QUARTERLY
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Pricing will be scoped out on a per project basis
Data Integration – Syndicated Consumer/POS/PROFIT Data
New Product – Weekly Trial & Repeat Monitoring/Benchmarking
Assortment/Pricing – SKU level purchase report
Store Segmentation - Development and Reporting
Shopper Segmentation – Development and Reporting
Daily Purchase Patterns – Single Day purchasing patterns
Regional/Ethnic – CVS Ad Region/Custom Ethnic geography reporting
TABS LCA™ – Custom Analytics
