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LOGO
ti:
Qung co thng mi
v khuyn mi
NHM 6
LOGO
Vn bn php lut p dng
1/ Lut Thng mi 2005.
2/ Ngh nh s 37/2006/N-CP ngy 04/4/2006.
3/ Ngh nh s 06/2008/N-CP ngy 16/01/2008.
4/ Php lnh Qung co s 39/2001/PL-UBTVQH kha 10.
5/ Ngh nh hng dn thi hnh s 24/2003/N-CP.
6/Thng t 43/2003/TT-BVHTT.
7/ Thng t s 78/2008/TT-BVHTTDL
.
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NHM 6
THNH VIN
1/ inh Th Thu Huyn Nhm trng
2/ Li Th Thanh Nga
3/ Nguyn Th V Phng
4/ H Th Ngc Ly
5/ Nguyn Phc Trng Xun
6/ Trn Phc Tm
7/ Thi Don Lng
8/ Hunh Hong Nam
9/ Trn Bo n
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NHM 6
QUNG CO THNG MI
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NHM 6
QUNG CO THNG MI
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NHM 6
QUNG CO THNG MI
nh ngha: Qung co thng mi (QCTM) l hot ng xc tin thng mi ca thng nhn gii thiu vi khch hng
v hot ng kinh doanh hng ho, dch v ca mnh.
Ch th
Thng
nhn VN
CN
Thng
nhn VN
CN Thng
nhn nc
ngoi ti VN
Thng nhn
kinh doanh
dch v QCTM
Trc tip QCTM Gin tip QCTM
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NHM 6
QUNG CO THNG MI
Sn phm qung co thng mi: - Thng tin bng hnh nh, hnh ng, m thanh, ting ni, ch
vit, biu tng, mu sc, nh sng cha ng ni dung
QCTM. (Theo iu 105 Lut Thng mi 2005)
- c im v sn phm QCTM gip phn bit vi cc hnh thc khc nh trng by sn phm, gii thiu sn phm, hi
ch trin lm.
Phng tin qung co thng mi: (.106 Lut TM 2005) - Phng tin thng tin i chng: truyn hnh, truyn thanh. - Phng tin truyn tin: bo, tp ch. - Cc loi xut bn phm. - Cc loi bng, bin, bng, pa-n, p-phch, vt th c nh, cc
phng tin giao thng hoc cc vt th di ng khc.
- Cc phng tin qung co thng mi khc.
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NHM 6
QUNG CO THNG MI
Qung co thng mi b cm
Tit l b mt
nh nc,
phng hi
n c lp,
ch quyn, an
ninh quc gia
v trt t, an
ton x hi.
S dng sn phm
qung co, phng tin
qung co tri vi
truyn thng lch s, vn
ho, o c, thun
phong m tc Vit Nam
v tri vi quy nh ca
php lut.
Hng ho,
dch v m
Nh nc cm
kinh doanh,
hn ch kinh
doanh hoc
cm qung
co.
Thuc l, ru
c cn t 30
tr ln,.
Hng ha, dch
v cha c
php lu thng,
cung ng.
Gy thit
hi n li
ch ca
Nh nc,
t chc, c
nhn.
S dng phng php
so snh trc tip hot
ng SXKD hng ho,
dch v ca mnh vi
hot SXKD hng ho,
dch v cng loi ca
thng nhn khc.
Sai s tht v mt trong cc
ni dung s lng, cht
lng, gi, cng dng,
kiu dng, xut x hng
ha, chng loi, bao b,
phng thc phc v, thi
hn bo hnh ca HH, DV.
S dng sn phm qung
co vi phm quyn s
hu tr tu; s dng hnh
nh ca t chc, c nhn
khc qung co khi
cha c t chc, c
nhn ng .
Cnh tranh
khng lnh
mnh theo
quy nh ca
php lut.
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NHM 6
QUNG CO THNG MI
Bo h quyn s hu tr tu i vi sn phm QCTM: Thng nhn c quyn ng k bo h quyn s hu tr tu
i vi sn phm QCTM theo quy nh ca php lut. (Theo
iu 108 Lut Thng mi nm 2005)
Quyn v ngha v ca bn thu QCTM, bn cung ng dch v QCTM, ngi pht hnh QCTM: quy nh t iu 110
n iu 116 Lut Thng mi 2005.
X pht cc vi phm hnh chnh v QCTM: i vi cc hnh vi vi phm hnh chnh v QCTM th p dng cc quy
nh x pht vi phm hnh chnh trong lnh vc qun l nh
nc c lin quan.
Hp ng dch v Qung co thng mi
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NHM 6
QUNG CO THNG MI
Trch nhim i vi ni dung sn phm QCTM: - Thng nhn kinh doanh qung co thng mi. - Ngi ng u c quan qun l cc phng tin QCTM chu
trch nhim v sn phm qung co thng mi c qung co
trn phng tin qung co m mnh qun l.
Clip Qung co ngn hng Chu
Clip Qung co bnh su kem CHEWY JUNIOR Singapore
Clip Qung co tr Dr. Thanh
Qung co trn c vi phm Lut Thng mi 2005 khng? Ti
sao?
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NHM 6
QUNG CO THNG MI
Vi phm Lut Thng mi v Qung co thuc l:
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NHM 6
QUNG CO THNG MI
Vi phm Lut Thng mi v Qung co: Qung co khng trung thc ca ht nm Chin-su.
- Nh sn xut cn tuyn b 627, 631 khng phi l cht bt ngt hay lin quan n bt ngt v s dng hnh nh B Y T
- Theo cc ti liu khoa hc th chnh cht iu v 627 v 631 l cht siu ngt c ngt gp 10 n 15 ln bt ngt thng
thng.
- Cc An ton thc phm chng nhn t tiu chun VSATTP, tuy nhin Cc cha bao gi cp php qung co cho sn phm
ny theo nh ni dung: Chin-su t ho l ht nm khng bt
ngt k hng cht iu v 621, t tiu chun an ton v sinh
ca B Y t.
- Thng tin Cc An ton v sinh thc phm (B Y t) va c vn bn yu cu nh sn xut sn phm Chin-su khng bt ngt
ngng qung co.
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NHM 6
KHUYN MI
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NHM 6
KHUYN MI
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NHM 6
KHUYN MI
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NHM 6
KHUYN MI
nh ngha: khuyn mi l hot ng xc tin thng mi ca thng nhn nhm xc tin vic mua bn hng ho, cung ng dch
v bng cch dnh cho khch hng nhng li ch nht nh. (theo
iu 88 Lut Thng mi 2005)
- Trong hot ng xc tin thng mi th khuyn mi v khuyn mi c s dng tng t nhau.
Khuyn mi Khuyn mi
Nhm xc tin h tr
hot ng bn hng
v lm tng trng
giao dch thng mi.
Mi l bn.
Cc hot ng gia tng quyn li (kinh
t/phi kinh t) ca doanh nghip nh:
thng gi, thng qu, trng thng,
gi tr i km no khi mua hng ca
khch hng nhm tng doanh s bn ca
hng ha dch v. Mi l mua
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NHM 6
KHUYN MI
Ch th
Thng
nhn VN
CN
Thng
nhn VN
CN Thng
nhn nc
ngoi ti VN
Thng nhn
kinh doanh
dch v KM
Trc tip Khuyn mi
Gin tip KM
+ VPD ca thng nhn khng c trc tip khuyn mi hay
thu thng nhn khc thc hin khuyn mi.
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NHM 6
KHUYN MI
Cc hnh thc khuyn mi
a hng
mu, cung
ng dch v
mu khch
hng dng th
khng phi tr
tin
Tng hng ha cho
khch hng, cung
ng dch v khng
thu tin; khng km
theo vic mua, bn
hng ha, cung ng
dch v
Bn hng, cung
ng dch v vi
gi thp hn gi
bn hng, cung
ng dch v
trc
Bn hng,
cung ng dch
v c km theo
phiu mua
hng, phiu s
dng dch v
Bn hng, cung ng
dch v c km theo
phiu d thi cho khch
hng chn ngi
trao thng theo th l
v gii thng cng
b
Bn hng, cung
ng dch v km
theo vic tham d
chng trnh
khuyn mi mang
tnh may ri
T chc
chng
trnh khch
hng
thng
xuyn
Khuyn mi
hng ha, dch
v thng qua
internet v cc
phng tin
in t khc
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NHM 6
KHUYN MI
Hnh vi b cm khuyn mi
Khuyn mi cho
HH, DV cm kinh
doanh; HH, DV hn
ch kinh doanh; HH
cha c php lu
thng, DV cha
c php cung ng
Khuyn mi
hoc s dng
ru, bia
khuyn mi
cho ngi
di 18 tui
Dng HH, DV cm
kinh doanh; HH, DV
hn ch kinh doanh;
HH cha c php
lu thng, DV cha
c php cung ng
khuyn mi
Khuyn mi
hoc s dng
thuc l,
ru c
cn t 30
tr ln
Thiu trung
thc hoc gy
hiu lm v
hng ho, dch
v la di
khch hng
Khuyn mi
tiu th hng ho
km cht lng,
lm phng hi
n mi trng,
sc kho con
ngi v li ch
cng cng khc
Khuyn mi ti
trng hc, bnh
vin, tr s ca c
quan nh nc, t
chc chnh tr, t
chc chnh tr - x
hi, n v v
trang nhn dn
Ha tng,
thng nhng
khng thc
hin hoc
thc hin
khng ng
Khuyn
mi nhm
cnh tranh
khng lnh
mnh
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NHM 6
KHUYN MI
Lu : (iu 5, iu 6 Ngh nh s 37/2006/N-CP ngy 04/4/2006)
- Gi tr vt cht dng khuyn mi cho mt n v HH, DV c khuyn mi 50% gi ca n v hng ho,
dch v c khuyn mi trc thi gian khuyn mi.
- Tng gi tr ca HH, DV dng khuyn mi m thng nhn thc hin trong mt chng trnh khuyn mi
50% tng gi tr ca HH, DV c khuyn mi tr hnh
thc a hng mu, cung ng dch v mu khch
hng dng th khng phi tr tin.
- Mc gim gi ti a i vi HH, DVc khuyn mi 50% gi HH, DV ngay trc thi gian khuyn mi.
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23/3/2012 NHM 11
KHUYN MI
Trng hp chng trnh khuyn mi phi c s chp thun ca c quan nh nc c thm quyn th c quan phi gi b mt chng trnh,
ni dung khuyn mi do thng nhn cung cp cho n khi chng trnh
khuyn mi c c quan c thm quyn chp thun.
Thng nhn thc hin cc hnh thc khuyn mi phi gi thng bo bng vn bn v chng trnh khuyn mi n S Thng mi ni t
chc khuyn mi chm nht 7 (by) ngy lm vic trc khi thc hin
khuyn mi.
Tng thi gian thc hin chng trnh khuyn mi bng cch gim gi i vi mt loi nhn hiu HH, DV 90 (chn mi) ngy trong mt
nm; mt chng trnh khuyn mi 45 (bn mi lm) ngy.
Tng thi gian thc hin bn hng, cung ng dch v km theo vic tham d chng trnh khuyn mi mang tnh may ri i vi mt loi
nhn hiu HH, DV 180 (mt trm tm mi) ngy trong mt nm,
mt chng trnh khuyn mi 90 (chn mi) ngy.
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NHM6
KHUYN MI
Quyn v ngha v ca thng nhn thc hin khuyn mi: iu 95 v iu 96 Lut Thng mi 2005.
Thng tin v khuyn mi phi c thng bo cng khai: iu 97 Lut Thng mi 2005.
- Phi gi thng bo bng vn bn v chng trnh khuyn mi n S Thng mi ni t chc khuyn mi chm nht 7 (by) ngy lm
vic trc khi thc hin khuyn mi
- nh km Thng bo chng trnh khuyn mi. Thng nhn thc hin khuyn mi di hai hnh thc sau: - Trc tip thc hin chng trnh khuyn mi: Clip khuyn mi ca
Bt git OMO
- Thu thng nhn kinh doanh dch v khuyn mi: (nh km hp ng dch v khuyn mi)
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NHM 6
KHUYN MI
Vi phm Lut Thng mi v khuyn mi trong lnh vc vin thng:
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NHM 6
KHUYN MI
Vi phm Lut Thng mi v khuyn mi trong lnh vc vin thng:
- Quy nh ca Lut Thng mi v khuyn mi th sn phm, dch v khuyn mi khng c qu 50% gi
tr hng ha hoc dch v ang khuyn mi.
- Cc Xc tin thng mi (B Cng Thng) c vn bn yu cu cc doanh nghip di ng khng
c khuyn mi vt qu 50% gi tr th np.
Thank for your listenning!
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