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Inspiring the mobile payment experience: what next for people, culture, and technology
Ravi Chhatpar Strategy Director, frog Shanghai EFMA September 27, 2011
innovaGon begins with the search for inspiration
inspiraGon begins with the search for the right question
immersive living
immersive commuting
immersive working
to get from here…
to here!
discovering quesGons about the future of mobile payments
trust emerges from that which provides tangible value
value does not always come from formal institutions
nor from mainstream brands
spending paIerns create new value notions
which create new money management behaviors
which spillover
what happens when people trust mobile operators
more than banks?
the nuclear family extends
broader noGons of community
real-‐world social networking for life opportunities
the nuances of community intersection
community behaviors guided by social and cultural norms
which guide spending behaviors
and create new mobile spending behaviors
what happens when mobile money becomes a smarter tool
to groom social networks?
the value of education
the pressures of education
ad hoc learning
when it’s least expected
technology can teach relationships
technology can teach trust
technology can teach activism
what happens when the mobile payments plaMorm acGvely
teaches money management?
what happened to the answers?
© 2011 frog. All rights reserved.
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