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Disclosures• I am a full-time salaried employee of Mayo
Clinic • I will say nice things about Mayo Clinic • No other conflicts to report
Agenda• The role of social networking in Mayo Clinic’s
development and growth • Five ways you can use social media in your
practice • Resources for getting started
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
Accelerated Adoption of Free Platforms and Low-Cost Tools
• 2007 - Facebook • 2008 • YouTube • Flip Cameras • Twitter • Blogs
Use #5: Managing Your Online Reputation
What does Google say about you?
• Three Drivers of Online Reputation • What you Create • Where you Participate • What’s subject to Debate
Where You Participate
▪ Twitter ▪ LinkedIn ▪ Places where you post what you create ▪ YouTube - Videos ▪ Slideshare - Presentations
What’s Subject to Debate
Proliferating online rating/review sites:
▪ Healthgrades ▪ Rate My Doc ▪ Angie’s List ▪ Dozens more
Problem: Ratings sites often rank highly in search engines, and may only
represent a handful of your patients
Our Top Recommendations for Reputation Management
▪ Claim and complete your profile on Doximity ▪ Create a LinkedIn Profile ▪ Create a Twitter Account ▪ Record an introductory video for YouTube
Mayo Clinic Social Media Network• The Mayo Clinic Social Media Network (#MCSMN)
exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
• Make resources developed for Mayo Clinic staff available to peers…like you.
THE Book on Social Media in Healthcare
• Essays from 30 thought leaders • The “Why?” of social media
in health care • Available on Amazon and
discount bulk orders on CreateSpace (with offer code Z4L7DBSN) • Free PDF, Kindle versions
for Basic Members
For Further Interaction:
• Google Lee Aase or #MCSMN
• @LeeAase on Twitter
• socialmedia.mayoclinic.org
• socialmediacenter@mayo.edu
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