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Your Centralized Media- Management Platform. What Is Integrate?. Advertising technology and solutions provider Founded : April 2010 $ 11M Series B funding : March 2012 led by Comcast Ventures, Liberty Global and Foundry Group Offices : AZ , CA, CO, NY and MA - PowerPoint PPT Presentation
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www.integrate.com
Your Centralized Media- Management Platform
© 2010 – 2012 Integrate.com
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• Advertising technology and solutions provider
• Founded: April 2010
• $11M Series B funding: March 2012 led by Comcast Ventures, Liberty Global and Foundry Group
• Offices: AZ, CA, CO, NY and MA
• Centralized Media-Management Platform (CMMP)
What Is Integrate?
© 2010 – 2012 Integrate.com
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Integrate Platform
• Empowers media buyers to plan, launch, analyze and optimize strategy from one dashboard
• Unifies performance, digital and traditional media within regulated ecosystem
• Increases operational efficiency, ad performance and brand security
© 2010 – 2012 Integrate.com
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Plan
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Integrate’s marketplace combines more than 2000 pre-screened and qualified media Sellers.
All Sellers must pass a rigorous approval process including:• Background check
• Compliance screening
• Trade reference verification
Quality control continually monitors for adherence to marketplace guidelines.
Vetted MarketplacePlan media buys among trusted Sellers.
© 2010 – 2012 Integrate.com
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Make informed decisions regarding collaboration with Sellers by reviewing:• Company Descriptions
• Verticals of Expertise
• Distribution Channels
• Reach Capability
• Marketplace History
• Campaign Performance Statistics
• Buyer Recommendations
• Trade References
Vendor ProfilesRemove the risk of blind tests by selecting the right Sellers.
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• Search for Sellers by multiple filters or keywords
• Sort by acceptance rate, launch time and more
• Create favorites or save filters for quick future searches
Browse SellersFind vendors that closely match campaign parameters.
© 2010 – 2012 Integrate.com
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• Announce and discuss upcoming offers and needs
• Crowd-source solutions and opportunities
• Create business discussion groups with select participants
Community SourcingBroadcast announcements across ecosystem.
© 2010 – 2012 Integrate.com
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The marketplace facilitates all types of customer interaction: direct response and branding focused.
Pricing Models
When planning your campaigns, select from nine pricing models.
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Demographic• Age
• Gender
• Family Status
• HHI
• Language
Geographic• Country
• State
• Zip Code
Behavioral• Attitudes/Opinions
• Interests/Hobbies
• Purchase Patterns
Day-parting
And More
Precise TargetingDetermine the exact audience you want to reach.
© 2010 – 2012 Integrate.com
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Launch
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• Find fulfillment across all channels
• Manage all marketing efforts – online, offline & mobile – through one platform
• Gain control and transparency over channels per Seller and per Campaign
Unified DistributionExecute campaigns across online, offline & mobile outlets.
© 2010 – 2012 Integrate.com
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Campaign CreationBuild campaigns using step-by-step guides.
• Choose from 127 B2B and B2C verticals• Set campaign parameters
• Create custom CPL fields
• Establish CPIC call-tracking guidelines
• Control CPA tracking and pixel types
• Select pricing model
© 2010 – 2012 Integrate.com
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Media Library
Seamlessly manage all types of creative:• Banners• HTML Emails• VAST Tags• Text Ads• Rich Media Files
Control creative rights and management access at the user level.
Instantly upload and share creative media assets across campaigns.
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• Discuss campaign goals and parameters
• Control pricing and allocation per Seller
• Confirm proper execution
• Ensure compliance
Messaging CenterCommunicate directly with Sellers to facilitate campaign success.
© 2010 – 2012 Integrate.com
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Analyze
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Customize reports and filter data by:
• Campaign
• Seller/Sub ID
• Creative
• Location
Preset filters and schedule regular reports.
Real-Time Reporting SuiteAccess the data you need when you need it.
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Discover composition of newly acquired customers, such as:• Demographic – age, income,
household make-up
• Geographic – residence and work locations
• Behavioral – interests across more than 50 verticals
• Purchase Patterns – super, good, moderate or light buyers
Evaluate data on a per campaign or per Seller basis.
Compare to national averages or to baseline of best performing customers.
Audience Analysis
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• Export data in PDF or PPT format
• Eliminate the need to manually evaluate data through Excel sheets
CPL Campaign ReviewSave hundreds of hours in data accumulation and analysis.
• Delineate lead information with regard to lead characteristics and volume
• Compare performance by Seller
© 2010 – 2012 Integrate.com
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Optimize
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Industry-leading fraud controls work to:
• Deliver an unmatched level of security and quality.
• Identify fraud before it ever reaches the advertiser
• Eliminate fraudulent sources from the marketplace
Fraud Prevention Technology
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• Choose between manual and automatic budget reallocation for campaign optimization efforts
• Set performance metric for each campaign
• Designate performance learning curve
Allocation GenieShift campaign budgets between Sellers based on performance.
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The Human Factor
• Strategic Development Team assists with planning of effective media buys.
• Dedicated Account Support guides day-to-day operations of client business on the platform.
• Training Specialists available for virtual and on-site training.
• Product Specialists identify ongoing strategies to promote client success.
Unparalleled technology meets unbeatable support.
© 2010 – 2012 Integrate.com
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“Without exception, I am nearly speechless in communicating our level of satisfaction… I look forward to a profitable future with Integrate and thank you for your team's efforts.”
What Our Clients Are Saying
“Integrate’s platform and team are a total game changer. Their technology is top notch and their ever growing staff is more knowledgeable than any other company in the space.”
“What truly separates Integrate from the rest is their obsession with customer service. I always receive a call back or an email. “
“I can simply say I'm thrilled working with you guys! Everything just works.”
“Simple. Responsive. Effective.”
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Custom SolutionsFind your solution and integrate today.
© 2010 – 2012 Integrate.com
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Thank You
Start using Integrate or contact us today!
www.integrate.com