[AIESEC HCMC][National RnR 1314] Best SU Award

AIESEC Vietnam RnR 1314

Best SU awardAIESEC HCMC

• HSU SU team:• VP LCD: Hoàng Minh Đăng• SUP: Nguyễn Thị Hiền Trang• Promotion Manager: Nguyễn Thụy Nhật Giao• Promotion Executives: • Tôn Nữ Hoàng Quyên• Phạm Ngọc Bảo Châu• Trần Huỳnh Khánh Linh

• ELF: • Nguyễn Huy Sơn• Trịnh Lê Nguyên Hạnh

• P&D: Trần Hải Đăng

Introduction

Criteria

1. Exchange performance2. Customers experience Management3. University relations4. SU development5. Other measurements

1. Exchange PerformanceTime Phase Planned Actual %

7/2013 – 6/2014 Raise 76 36 47%

Match 48 23 48%

Realize 42 19 45%

2. Customer Experience Management• Endorsement from Eps:• Pham Ngoc Bao Chau:

https://docs.google.com/document/d/11z-dXlE4tVJ7PDBN9-UlRgjX9l0x_9AkpBIHZ4rIxjU/edit

3. University relations

• At the beginning of opening SU in HSU, we offered the head of HSU the option to adopt HSU to replace their “Awareness Internship” in companies. And let’s see how it has been going so far:

HSU relations2012

• First pocket recruitment in HSU• First present the idea

2013

• Being supported equipment for events• Approved as “Awareness Internship” for Language

major

2014

• Fully supported for SU Recruitment in terms of logistics• Being offered legal status in HSU

Events supported by HSUEvent: Discover the World - Discover yourself

Event: Youth Leadership

OPS

4. SU development

Milestones StrategyStructure

1 - 7/2014Separated team for Recruitment

with OC structure

7/2014 – 3/2015Independent Marketing &

Exchange delivery

Utilize LC channels for Marketing

SU members for IR & EP buddy manager for

Exchange preparation

- HSU Facebook fan page- HSU Returnee pool

nurture for offline promotion

- R&D project for HSU

- Implement LEAD, SU MEC for SU members

SUP

Promotion Manager

Promotion Executive

P&D

ELF

SUP

SU VP Marketin

g

Marketing

Executives

SU VP Exchange

Exchange executive

s

The Promotion Campaign for HSU

Campaign: Discover the World – Discover yourself

Facebook link: https://www.facebook.com/notes/aiesec-ho-chi-minh-city/chu%E1%BB%97i-s%E1%BB%B1-ki%E1%BB%87n-discover-the-world-discover-yourself/681160871943380

5. Other measurements• Initiatives: HSU SU decided

to leverage on this characteristics to drive HSU results from 2014• Create and maintain Returnee

pool:• Objectives: Add in values for

oGCDP customers when they come back

• Create an loyal pool for HSU oGCDP => trust worthy promotion channel

• Maintain by offline activities => engage them directly to EwA phase activities

Thank you and see you in Award Night!!!