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TokaToka Brand Collateral
www.getupinc.com |October, 2016
TTtokatokaL O O K F A B E V E R Y D A Y
TT icon is a play on alliterating consonant “t” when pronouncing the brand name. It helps to drive in mental pictures when a mix of the eye on the icon and pronunciation happen every time this is seen.
The icon and word-mark (brand name) can be used in creative ways to differentiate the class segment products go to. Premium products can have the icon more pronounced while lesser products have the word-mark more pronounced.
It’s a strong way of communicating the brand for market segmentation and faster penetration.
TTtokatokaL O O K F A B E V E R Y D A Y
www.getupinc.com | September, 2016
GOLD: BRAN’S PRIMARY COLOUR POSITIONS IT AS AN UPSCALE BRAND WITH CHARACTERS OF ATTENTION TO DETAIL & QUALITY OF SERVICE.TTtokatokaL O O K F A B E V E R Y D A Y
TTR: 204G: 153B: 51HEX: #CC9933
R: 77G: 77B: 77HEX: #4D4D4D
C: 21M: 41Y: 100K: 2HEX: #CA993B
C: 67M: 60Y: 59K: 46HEX: #CA993B
tokatokaL O O K FA B E V E RY D AY
COLOUR CODE
www.getupinc.com |October, 2016
IN BLACK & WHITE
TT TTtokatoka tokatokaL O O K F A B E V E R Y D A Y L O O K F A B E V E R Y D A Y
TT TT TT TT TT TT TT
tokatokatokatokaL O O K FA B E V E RY D AY L O O K FA B E V E RY D AY
LOGO IN COLOURS
ICON CAN WORK IN OTHER COLORS, DEPENDING ON THE CULTURAL CONTEXT OF THE PRODUCT AT THE TIME OF SALE.
HOWEVER, THE USE OF OTHER COLORS SHOULD COME 5% OF THE WHOLE TIME.
THE TEXT ONLY COMES IN THESE COLOURS
R: 255G: 0B: 0HEX: #FF0000
R: 255G: 255B: 255HEX: #FFFFFF
R: 0G: 0B: 0HEX: #000000
R: 255G: 204B: 0HEX: #FFCC00
R: 255G: 102B: 0HEX: #FF6600
R: 51G: 102B: 153HEX: #336699
R: 153G: 204B: 51HEX: #99CC33
R: 153G: 0B: 153HEX: #990099
www.getupinc.com |October, 2016
Font Name: AvenirNEXT Lt Pro (Medium)
A B C D E F G H I J K L M N O P Q R S T U V WX Y Z
a b c d e f g h i j k l m n o p q r s t u v wx y z
1234567890TYPEFACE
tokatokaL O O K F A B E V E R Y D A Y
Font Name: Montserrat
A B C D E F G H I J K L M N O P Q R S T U V WX Y Z
a b c d e f g h i j k l m n o p q r s t u v wx y z
1234567890Stationery / Collateral Font
BRAND PATTERNFABRIC + CONSISTENCY
Flip Side
COMPLEMENTARY CARD
Face
NAME NAMEPOSITION
234 00 000 0000WWW.TOKATOKA.COMTTtokatokaL O O K F A B E V E R Y D A Y
Face Flip Side
Hello,Hello,
LETTER HEAD
TTtokatokaL O O K F A B E V E R Y D A Y
234 00 000 0000WWW.TOKATOKA.COM
Face Flip Side
PROPOSAL ENVELOPE
ADRESSED TO:
234 00 000 0000WWW.TOKATOKA.COM
TTtokatokaL O O K F A B E V E R Y D A Y
Face
Flip Side
SMALL ENVELOPE
ADRESSED TO:
234 00 000 0000WWW.TOKATOKA.COM
TTtokatokaL O O K F A B E V E R Y D A Y
Authorized Signature
Holder’s Signature
Name Name
POSITION
Face Flip Side
www.tokatoka.com
ID CARD
TTtokatokaL O O K F A B E V E R Y D A Y
TT
TTtokatokaL O O K FA B E V E RY D AY
POWERPOINT SLIDES
Home screen Inner pages
www.getupinc.com |October, 2016
TTtokatokaL O O K FA B E V E RY D AY
TTtokatokaL O O K FA B E V E RY D AY
Back Face
Difference between the twosets is the name positioning.
LABELS
www.getupinc.com |October, 2016
NAME NAMEPOSITION
234 00 000 0000WWW.TOKATOKA.COM
Hello,Hello,
T
234 00 000 0000WWW.TOKATOKA.COM
Authorized Signature
Holder’s Signature
www.tokatoka.com
T
TT
TTtokatokaL O O K F A B E V E R Y D A Y
Tomi Wale-Temowotomiwaletemowo@gmail.com+234 809 949 3441
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