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A Christmas Campaign for Schuler BooksBY Jiajia Wang
Diversification of Products
BIG IDEA
BUY ONE BOOKF FOR YOURSELF,BUY ONE GIFT FOR WHO YOU LOVE!
Target Audience
• West and mid-Michigan Residents;• Booklovers;• Interested in unique gifts;• Support ideas like "fair trade" "eco-
friendly" "local-made crafts"
Google AdWords
REGULAR• Share Quotes about
Reading and Giving • Recommend Book &
Gift Combo
EXCLUSIVE OFFERS
Promotion on Facebook
CHECK IN DISCOUNTS
SPECIAL BADGE OFFER
Promotion on Foursquare
Budget
$150/month
$600/month $300/month
Key Performance Indicator
SummaryONE IDEA:• Buy books and gifts for yourself and who
you love during the holiday
TWO GOALS:• Increase the customer flow in stores;• Increase sale on books and gifts both in
stores and online.
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