A Christmas Campaign for Schuler BooksBY Jiajia Wang

Diversification of Products

BIG IDEA

BUY ONE BOOKF FOR YOURSELF,BUY ONE GIFT FOR WHO YOU LOVE!

Target Audience

• West and mid-Michigan Residents;• Booklovers;• Interested in unique gifts;• Support ideas like "fair trade" "eco-

friendly" "local-made crafts"

Google AdWords

REGULAR• Share Quotes about

Reading and Giving • Recommend Book &

Gift Combo

EXCLUSIVE OFFERS

Promotion on Facebook

CHECK IN DISCOUNTS

SPECIAL BADGE OFFER

Promotion on Foursquare

Budget

$150/month

$600/month $300/month

Key Performance Indicator

SummaryONE IDEA:• Buy books and gifts for yourself and who

you love during the holiday

TWO GOALS:• Increase the customer flow in stores;• Increase sale on books and gifts both in

stores and online.