Google: All Empires Fall

…..all empires fail

Drum 4 Minute Warning

I have 98* years of experience Reprise part of the Mediabrands network has 35 offices worldwide and trusted by…

*Assumes similar to dog years there are seven internet years to one Gregorian calendar year

Why do empires fail?

Over stretch themselves

Example British Empire

Under estimate enemy

Persian Empire (Conquered by Macedon – Alexander the Great)….then Macedon later beaten by the Romans

Greed and complacency

Roman empire – Christianity and orgies!

So what relevance does this have to 2013?

Consumer behaviour is fundamentally changing

- Always connected

= Discovery - examples

- Amplification – direct journeys

= Discovery - examples

Consumer behaviour is fundamentally changing

- Transformation of interaction – wearable

= Discovery - examples

Consumer behaviour is fundamentally changing

- Trusted search / connected to friends

= Discovery - examples

Consumer behaviour is fundamentally changing

So to…….

I should start by saying I love Google…..

I use Search, I use Gmail, I use Chrome

Revenue from PPC stillequals 72% of all rev $’s

in 2012

Own products that conflict with consumer intent

Non search R&DGoogle loonGoogle glassGoogle car

Spend 14% of rev on R&D circa $7.5 billion in 2013

Competitors

The Google Ecosystem

257

49

30

1,060

90

KZ linking to RUVideo conferencing

Airportfacilities

1,800 members 32k

327

What we have seen in the past ten years…

ipads etc.etc.

I may be wrong!.....

discuss