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Craig Lister, Head of Reprise Media EMEA, recently presented a topic at The Drum’s 4 Minute Warning Event - The event was based around the idea of ‘disruption’, and how ‘the future will change everything beyond recognition’. Craig discussed Google, the Roman Empire, Christianity and Alexander the Great’s overthrow of the Persian Dynasty - quite a unique analysis. To read Craig's blog post discussing his presentation in more detail head to: www.reprisemedia.co.uk/blog/google-all-empires-fall/
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…..all empires fail
Drum 4 Minute Warning
I have 98* years of experience Reprise part of the Mediabrands network has 35 offices worldwide and trusted by…
*Assumes similar to dog years there are seven internet years to one Gregorian calendar year
Why do empires fail?
Over stretch themselves
Example British Empire
Under estimate enemy
Persian Empire (Conquered by Macedon – Alexander the Great)….then Macedon later beaten by the Romans
Greed and complacency
Roman empire – Christianity and orgies!
So what relevance does this have to 2013?
Consumer behaviour is fundamentally changing
- Always connected
= Discovery - examples
- Amplification – direct journeys
= Discovery - examples
Consumer behaviour is fundamentally changing
- Transformation of interaction – wearable
= Discovery - examples
Consumer behaviour is fundamentally changing
- Trusted search / connected to friends
= Discovery - examples
Consumer behaviour is fundamentally changing
So to…….
I should start by saying I love Google…..
I use Search, I use Gmail, I use Chrome
Revenue from PPC stillequals 72% of all rev $’s
in 2012
Own products that conflict with consumer intent
Non search R&DGoogle loonGoogle glassGoogle car
Spend 14% of rev on R&D circa $7.5 billion in 2013
Competitors
The Google Ecosystem
257
49
30
1,060
90
KZ linking to RUVideo conferencing
Airportfacilities
1,800 members 32k
327
What we have seen in the past ten years…
ipads etc.etc.
I may be wrong!.....
discuss
